An Experimental Study Of Sponsored Search Auctions
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An Experimental Study Of Sponsored Search Auctions
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Author : Yeon-Koo Che
language : en
Publisher:
Release Date : 2015
An Experimental Study Of Sponsored Search Auctions written by Yeon-Koo Che and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
We study the Generalized Second Price auctions - a standard method for allocating online search advertising - experimentally, considering both the static environment assumed by the prevailing theory and a dynamic game capturing the salient aspects of real-world search advertising auctions. We find that subjects tend to overbid in both treatments relative to the Vickrey-Clarke-Groves outcome suggested as most plausible by the theory, but that their behavior in the dynamic game resembles the behavior in the static game. Our analysis thus lends support to the use of a static game as modeling proxy, but calls into question the prevailing equilibrium predictions.
Sponsored Search Auctions
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Author : Song Yao
language : en
Publisher: Now Publishers Inc
Release Date : 2009
Sponsored Search Auctions written by Song Yao and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand loyalty categories.
Sponsored Search Auctions reviews current academic research on this nascent topic with a focus on future practical and research opportunities
Budget Constraints And Optimization In Sponsored Search Auctions
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Author : Yanwu Yang
language : en
Publisher: Elsevier
Release Date : 2013-11-23
Budget Constraints And Optimization In Sponsored Search Auctions written by Yanwu Yang and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-23 with Computers categories.
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
All Pay Auctions An Experimental Study
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Author : Uri Gneezy
language : en
Publisher:
Release Date : 2012
All Pay Auctions An Experimental Study written by Uri Gneezy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
This paper reports the results of a repeated all-pay auction game. The auction form used is the simplest possible, complete information, perfect recall and common value. Our main findings are that in such an auction, over-bidding is quite drastic, and the seller's revenue depends strongly on the number of bidders in early stages. However, after a few rounds of play, this dependence completely disappears and the seller's revenue becomes independent of the number of participants. The results are confronted with two solution concepts of economic theory, the Nash-equilibrium and the symmetric Logit equilibrium.
Bidding Behavior In Multi Item Auctions An Experimental Study
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Author : Stefan Mayer
language : en
Publisher:
Release Date : 2015
Bidding Behavior In Multi Item Auctions An Experimental Study written by Stefan Mayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Internet And Network Economics
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Author : Christos Papadimitriou
language : en
Publisher: Springer
Release Date : 2008-12-11
Internet And Network Economics written by Christos Papadimitriou and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-11 with Computers categories.
This book constitutes the refereed proceedings of the 4th International Workshop on Internet and Network Economics, WINE 2008, held in Shanghai, China, in December 2008. The 68 revised full papers presented together with 10 invited talks were carefully reviewed and selected from 126 submissions. The papers are organized in topical sections on market equilibrium, congestion games, information markets, nash equilibrium, network games, solution concepts, algorithms and optimization, mechanism design, equilibrium, online advertisement, sponsored search auctions, and voting problems.
Large Scale Multi Item Auctions
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Author : Sascha Michael Schweitzer
language : en
Publisher: KIT Scientific Publishing
Release Date : 2014-10-16
Large Scale Multi Item Auctions written by Sascha Michael Schweitzer and has been published by KIT Scientific Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-16 with Business & Economics categories.
This book presents two experimental studies that deal with the comparison of multi-item auction designs for two specific applications: the sale of 2.6 GHz radio spectrum rights in Europe, and the sale of emissions permits in Australia. In order to tackle the complexity of these experiments, a cognitively based toolkit is proposed, including modularized video instructions, comprehension tests, a learning platform, a graphical one-screen user interface, and comprehension-based group matching.
Bid Coordination In Sponsored Search Auctions
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Author : Francesco Decarolis
language : en
Publisher:
Release Date : 2023
Bid Coordination In Sponsored Search Auctions written by Francesco Decarolis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Auctions categories.
Bid delegation to specialized intermediaries is common in the auction systems used to sell internet advertising. When the same intermediary concentrates the demand for ad space from competing advertisers, its incentive to coordinate client bids might alter the functioning of the auctions. This study develops a methodology to detect bid coordination, and presents a strategy to estimate a bound on the search engine revenue losses imposed by coordination relative to a counterfactual benchmark of competitive bidding. Using proprietary data from auctions held on a major search engine, coordination is detected in 55 percent of the cases of delegated bidding that we observed, and the associated upper bound on the search engine’s revenue loss ranges between 5.3 and 10.4 percent.
Auctions Market Mechanisms And Their Applications
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Author : Peter Coles
language : en
Publisher: Springer
Release Date : 2012-09-28
Auctions Market Mechanisms And Their Applications written by Peter Coles and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-28 with Computers categories.
This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms and Their Applications (AMMA 2011) held in New York, USA, August 22-23, 2011. The 22 revised full papers presented were carefully selected from numerous submissions covering topics such as school choice, markets for housing, energy, and advertising, prediction markets, and the theory of market design.
Sponsored Search Auctions
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Author : Song Yao
language : en
Publisher:
Release Date : 2010
Sponsored Search Auctions written by Song Yao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
We systematically overview the literature in key word search and propose several promising research directions. The paper is organized by each agent in the search process: searchers, advertisers and the search engine, and reviews the key research issues for each. For each group, we outline the decision process involved in keyword search. For searchers, this involves what to search, where to search, which results to click, and when to exit search. For advertisers, this involves where to bid and which word or words to bid on, how much to bid and how searchers and auction mechanisms moderate these behaviors. The search engine faces choices on mechanism design, website design, and how much information to share with its advertisers and searchers. These choices have implications for customer lifetime value and the nature of competition between advertisers. Overall, we list a number of potential areas of future research arising from the decision processes of these various agents.