Home eBooks Download › an instructor s manual to h2h marketing case studies

An Instructor S Manual To H2h Marketing Case Studies

Download An Instructor S Manual To H2h Marketing Case Studies PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get An Instructor S Manual To H2h Marketing Case Studies book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

An Instructor S Manual To H2h Marketing Case Studies

DOWNLOAD
Author : Philip Kotler
language : en
Publisher: Springer
Release Date : 2024-02-04

An Instructor S Manual To H2h Marketing Case Studies written by Philip Kotler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-04 with Business & Economics categories.

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

H2h Marketing

DOWNLOAD
Author : Philip Kotler
language : en
Publisher: Springer
Release Date : 2024-07-20

H2h Marketing written by Philip Kotler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-20 with Business & Economics categories.

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Instructor S Manual For Strategic Marketing Cases In Emerging Markets

DOWNLOAD
Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2017-05-27

Instructor S Manual For Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-27 with Business & Economics categories.

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.