An Instructor S Manual To H2h Marketing Case Studies
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An Instructor S Manual To H2h Marketing Case Studies
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Author : Philip Kotler
language : en
Publisher: Springer
Release Date : 2024-02-04
An Instructor S Manual To H2h Marketing Case Studies written by Philip Kotler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-04 with Business & Economics categories.
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer
Release Date : 2024-07-20
H2h Marketing written by Philip Kotler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-20 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Instructor S Manual For Strategic Marketing Cases In Emerging Markets
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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2017-05-27
Instructor S Manual For Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-27 with Business & Economics categories.
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Instructor S Manual
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Author : William M. Weilbacher
language : en
Publisher:
Release Date : 1986
Instructor S Manual written by William M. Weilbacher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Case Studies In Marketing Instructor S Manual
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Author : M. A. P. Davies
language : en
Publisher:
Release Date : 1989-08-01
Case Studies In Marketing Instructor S Manual written by M. A. P. Davies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-08-01 with categories.
Cases In Marketing Management
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Author : Ross Brennan
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1995
Cases In Marketing Management written by Ross Brennan and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing categories.
Instructor S Manual Marketing Management Cases
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Author : William M. Weilbacher
language : en
Publisher:
Release Date : 1980
Instructor S Manual Marketing Management Cases written by William M. Weilbacher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
Marketing Cases Instructor S Manual
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Author : Charles W. Lamb
language : en
Publisher:
Release Date : 1987
Marketing Cases Instructor S Manual written by Charles W. Lamb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Marketing categories.
Instructor S Manual For Contemporary Cases In Marketing
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Author : W. Wayne Talarzyk
language : en
Publisher:
Release Date : 1983
Instructor S Manual For Contemporary Cases In Marketing written by W. Wayne Talarzyk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Marketing categories.
Instructor S Manual For Strategic Marketing Problems
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Author : Roger A. Kerin
language : en
Publisher:
Release Date : 2013
Instructor S Manual For Strategic Marketing Problems written by Roger A. Kerin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.