An Introduction To Mass Communication
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Mass Communications And Media Studies
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Author : Peyton Paxson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-05-17
Mass Communications And Media Studies written by Peyton Paxson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-17 with Social Science categories.
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
An Introduction To Mass Communication
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Author : Martin D. Carter
language : en
Publisher: London : Macmillan
Release Date : 1971
An Introduction To Mass Communication written by Martin D. Carter and has been published by London : Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Language Arts & Disciplines categories.
Mass Communication An Introduction
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Author : John R. Bittner
language : en
Publisher:
Release Date : 1989
Mass Communication An Introduction written by John R. Bittner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Reference categories.
The Media In Your Life
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Author : Jean Folkerts
language : en
Publisher: Allyn & Bacon
Release Date : 2001
The Media In Your Life written by Jean Folkerts and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Performing Arts categories.
With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.
Media Culture
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Author : Richard Campbell
language : en
Publisher: Bedford Books
Release Date : 2011-07-20
Media Culture written by Richard Campbell and has been published by Bedford Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-20 with categories.
Introduction To Mass Communications
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Author : Edwin Emery
language : en
Publisher:
Release Date : 1973
Introduction To Mass Communications written by Edwin Emery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Social Science categories.
Media Today
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Author : Joseph Turow
language : en
Publisher: Routledge
Release Date : 2011-09-22
Media Today written by Joseph Turow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-22 with Social Science categories.
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
Media Today
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Author :
language : en
Publisher: Routledge
Release Date : 2008-09-25
Media Today written by and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-25 with Language Arts & Disciplines categories.
Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Media Impact
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Author : Shirley Biagi
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2011-04-11
Media Impact written by Shirley Biagi and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-11 with Mass media categories.
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society.Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including "The New York Times", "Washington Post", "Los Angeles Times", "Bloomberg", "Advertising Age", "The Wall Street Journal", and "The New Yorker".
Introduction To Mass Communication
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Author : Stanley J. Baran
language : en
Publisher: McGraw-Hill Companies
Release Date : 2004
Introduction To Mass Communication written by Stanley J. Baran and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.