Introduction To Mass Communications
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Mass Communications And Media Studies
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Author : Peyton Paxson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-05-17
Mass Communications And Media Studies written by Peyton Paxson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-17 with Social Science categories.
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Introduction To Mass Communications
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Author : Edwin Emery
language : en
Publisher:
Release Date : 1973
Introduction To Mass Communications written by Edwin Emery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Social Science categories.
Mass Communication
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Author : Ronald T. Farrar
language : en
Publisher:
Release Date : 1988
Mass Communication written by Ronald T. Farrar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Communication categories.
Mass Communication An Introduction
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Author : John R. Bittner
language : en
Publisher:
Release Date : 1989
Mass Communication An Introduction written by John R. Bittner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Reference categories.
The Media In Your Life
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Author : Jean Folkerts
language : en
Publisher:
Release Date : 1998
The Media In Your Life written by Jean Folkerts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.
Media Today
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Author : Joseph Turow
language : en
Publisher: Taylor & Francis
Release Date : 2011-09-22
Media Today written by Joseph Turow and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-22 with Language Arts & Disciplines categories.
Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
Introduction To Mass Communications Research
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Author : Ralph O. Nafziger
language : en
Publisher:
Release Date : 1968
Introduction To Mass Communications Research written by Ralph O. Nafziger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Communication categories.
Introduction To Mass Communication
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Author : Jay Black
language : en
Publisher: WCB/McGraw-Hill
Release Date : 1983-01-01
Introduction To Mass Communication written by Jay Black and has been published by WCB/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01-01 with categories.
Mass Communication Theory
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Author : Denis McQuail
language : en
Publisher: Sage Publications (CA)
Release Date : 1987
Mass Communication Theory written by Denis McQuail and has been published by Sage Publications (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Mass media categories.
".....introduction to the study of mass communication theory available and .........received unanimous critical acclaim from scholars ......... . .......a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. ....... [from back cover]
Mass Communication
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Author : Ralph E. Hanson
language : en
Publisher: SAGE Publications
Release Date : 2016-10-20
Mass Communication written by Ralph E. Hanson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-20 with Language Arts & Disciplines categories.
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.