An Investigative Tourism Destination Marketing Strategy For The Namibia Tourism Board
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An Investigative Tourism Destination Marketing Strategy For The Namibia Tourism Board
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Author : Klemens Dantago Awarab
language : en
Publisher:
Release Date : 2017
An Investigative Tourism Destination Marketing Strategy For The Namibia Tourism Board written by Klemens Dantago Awarab and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Dissertations, Academic categories.
Marketing New Zealand Via The Lord Of The Rings
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Author : Aylin Gürkaya
language : en
Publisher: GRIN Verlag
Release Date : 2010-09
Marketing New Zealand Via The Lord Of The Rings written by Aylin Gürkaya and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09 with Language Arts & Disciplines categories.
Essay from the year 2010 in the subject English - Applied Geography, grade: 2, language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO's. New Zealand has also discovered 'The Lord of the Rings' as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via 'The Lord of the Rings'. Furthermore, it reveals and discusses the outcomes of the new strategy.
Marketing New Zealand Via The Lord Of The Rings
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Author : Aylin Gürkaya
language : en
Publisher: GRIN Verlag
Release Date : 2010-09-10
Marketing New Zealand Via The Lord Of The Rings written by Aylin Gürkaya and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-10 with Foreign Language Study categories.
Essay from the year 2010 in the subject Didactics for the subject English - Applied Geography, grade: 2, , language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO’s. New Zealand has also discovered ‘The Lord of the Rings’ as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via ‘The Lord of the Rings’. Furthermore, it reveals and discusses the outcomes of the new strategy.
The Perceptions Of Stakeholders On Local Economic Development And Route Tourism On The Four Deserts Tourism Route In Southern Namibia
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Author : Juliet Lydia Olivier (Nee Isaacs)
language : en
Publisher:
Release Date : 2017
The Perceptions Of Stakeholders On Local Economic Development And Route Tourism On The Four Deserts Tourism Route In Southern Namibia written by Juliet Lydia Olivier (Nee Isaacs) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Communities categories.
The diverse landscapes, wildlife and different cultures of Namibia, provide the country with incredible opportunities for tourism. However, these assets must be developed to ensure the continued growth of tourism in the country. Tourism is Namibia’s third largest foreign currency earner and, to ensure its sustainability, the Namibian government has gone to extensive lengths to promote conservation. To support the conservation of rural Namibia, the government has promoted the creation of conservancies which consist of rural conservancy members choosing to work together to protect the wildlife and environment. Conservancies and other protected areas currently constitute over 50% of Namibia’s landmass. The Namibia Tourism Board (NTB) was established in 2001 as a regulatory body for the tourism industry, in part to ensure the sustainability of the industry. Whilst most tourists visit the northern part of Namibia, southern Namibia, with its large open spaces and rural communities, lacks major development as a tourist destination. Route tourism is a viable option for lesser known areas, because it links smaller towns and attractions as part of a designated route. The Four Deserts Tourism Route spans the entire southern Namibia, but it is currently not managed and marketed as a tourism route. The aim of this investigation was to determine the perceptions of stakeholders on the Four Deserts Tourism Route related to route tourism and Local Economic Development (LED). This served as basis for the recommendations to the NTB to manage and market the route as a fully-fledged tourism route. A quantitative research method was applied to obtain data, using a semi-structured questionnaire. A total of 177 questionnaires were collected for data analyses. The findings indicate that most of the participants along the Four Deserts Tourism Route are not aware of the route. Many feel that not enough is being done by the Ministry of Environment and Tourism and NTB to promote southern Namibia as a tourist destination. There were also misgivings about the infrastructure (such as roads, signage, rest stops and information centres) along the route. Another concern raised was a lack of communication between private stakeholders and LED officers. The data analysis enabled specific recommendations to be made on properly managing and marketing the Four Deserts Tourism Route. These recommendations will be presented to the NTB and MET.
Sustainable Destination Branding And Marketing
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Author : Anukrati Sharma
language : en
Publisher: CABI
Release Date : 2019-12-21
Sustainable Destination Branding And Marketing written by Anukrati Sharma and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-21 with Business & Economics categories.
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
An Investigation Of Factors That Affect Investment Decisions In The Tourism Sector In Namibia
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Author : Olga Katjiuongua
language : en
Publisher:
Release Date : 2014
An Investigation Of Factors That Affect Investment Decisions In The Tourism Sector In Namibia written by Olga Katjiuongua and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Tourism sector categories.
Around the globe, tourism has become a strategic tool for the realization of long-term developmental goals because of its impact on job creation, income generation, rural development and poverty reduction. It is regarded as a priority sector with potential for socio-economic development and social cohesion. Being a competitive industry, destinations employ innovative strategies to capture a significant market share, resulting in an increasing inflow of investment, revenue and tourists. Namibia's Vision 2030 and NDP 4 also recognize tourism as one of the strategic economic sectors which need to be promoted and marketed extensively. The country has some of the most enviable attributes that can make it a formidable competitor and an exquisite destination. However, Namibia fails to feature as a prominent investment destination and continues to rank low on various competitiveness ratings. The investment climate has on many occasions been raised as needing attention and this is evidenced by an inability to significantly draw investment particularly in the tourism industry, commensurate with the potential it offers. This study unravels why the Namibian tourism industry is struggling to draw investment albeit its potential. It interrogates the investment climate covering incentives, regulatory framework, skills, government support and characteristic features of the destination. The study used secondary and primary sources of data from tourism organizations and authorities. A questionnaire was emailed to business owners/managers while selected government officials were also interviewed. This research concludes that the investment climate in Namibia is in general neither bad nor good; it is rather moderately conducive but attractive when compared to South Africa. However, it needs major adjustments in order to attract investment. lnvestors encounter major challenges with regard to complying with business regulations as these are cumbersome, compounded by the fragmentation of
National Policy On Tourism For Namibia
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Author : Namibia. Ministry of Environment and Tourism
language : en
Publisher:
Release Date : 2008
National Policy On Tourism For Namibia written by Namibia. Ministry of Environment and Tourism and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Tourism categories.
Destination Management And Marketing Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-03-06
Destination Management And Marketing Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-06 with Business & Economics categories.
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
White Paper On Tourism
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Author : Namibia
language : en
Publisher:
Release Date : 1994
White Paper On Tourism written by Namibia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Tourism categories.
Namibia Tourism Satellite Account
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Author : Namibia. Ministry of Environment and Tourism
language : en
Publisher:
Release Date : 2006
Namibia Tourism Satellite Account written by Namibia. Ministry of Environment and Tourism and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Gross national product categories.