Marketing New Zealand Via The Lord Of The Rings
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Marketing New Zealand Via The Lord Of The Rings
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Author : Aylin Gürkaya
language : en
Publisher: GRIN Verlag
Release Date : 2010-09
Marketing New Zealand Via The Lord Of The Rings written by Aylin Gürkaya and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09 with categories.
Essay from the year 2010 in the subject English - Applied Geography, grade: 2, language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO's. New Zealand has also discovered 'The Lord of the Rings' as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via 'The Lord of the Rings'. Furthermore, it reveals and discusses the outcomes of the new strategy.
Marketing New Zealand Via The Lord Of The Rings
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Author : Aylin Gürkaya
language : en
Publisher: GRIN Verlag
Release Date : 2010-09-10
Marketing New Zealand Via The Lord Of The Rings written by Aylin Gürkaya and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-10 with Foreign Language Study categories.
Essay from the year 2010 in the subject Didactics for the subject English - Applied Geography, grade: 2, , language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO’s. New Zealand has also discovered ‘The Lord of the Rings’ as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via ‘The Lord of the Rings’. Furthermore, it reveals and discusses the outcomes of the new strategy.
Watching The Lord Of The Rings
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Author : Ernest Mathijs
language : en
Publisher: Peter Lang
Release Date : 2008
Watching The Lord Of The Rings written by Ernest Mathijs and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Literary Criticism categories.
How did audiences across the world respond to the films of The Lord of the Rings? This book presents findings from the largest film audience project ever undertaken, drawing from 25,000 questionnaire responses and a wide array of other materials. Contributors use these materials to explore a series of widely speculated questions: why is film fantasy important to different kinds of viewers? Through marketing, previews and reviews, debates and cultural chatter, how are audiences prepared for a film like this? How did fans of the book respond to its adaptation on screen? How do people choose their favorite characters? How was the films' reception shaped by different national and cultural contexts? The answers to these questions shed fresh light on the extraordinary popularity of The Lord of the Rings and provide important new insights into the global reception of cinema in the twenty-first century.
Tourism Marketing
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Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2022-03-29
Tourism Marketing written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-29 with Business & Economics categories.
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Tourism And Hospitality Marketing
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Author : Simon Hudson
language : en
Publisher: SAGE
Release Date : 2009-05-12
Tourism And Hospitality Marketing written by Simon Hudson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Business & Economics categories.
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Creating Marketing Magic And Innovative Future Marketing Trends
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Author : Maximilian Stieler
language : en
Publisher: Springer
Release Date : 2017-01-06
Creating Marketing Magic And Innovative Future Marketing Trends written by Maximilian Stieler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Creating Images And The Psychology Of Marketing Communication
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Author : Lynn R. Kahle
language : en
Publisher: Psychology Press
Release Date : 2006-08-15
Creating Images And The Psychology Of Marketing Communication written by Lynn R. Kahle and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Destination Management And Marketing Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-03-06
Destination Management And Marketing Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-06 with Business & Economics categories.
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Oceania
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Author : Chris Cooper
language : en
Publisher: Channel View Publications
Release Date : 2005-01-01
Oceania written by Chris Cooper and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Travel categories.
"Oceania: A Tourism Handbook draws together a wide range of sources to provide a comprehensive handbook of tourism in the Oceania region. As tourism continues to grow in importance and significance for the countries of Oceania, it is important to have a single source of information and reference for tourism. At the same time, it is vital to provide a disciplined analysis of tourism by standardising terminologies and delivering a consistency of approach for all the countries in the region." "The handbook provides an anatomy of tourism in the region by taking a detailed look at each of the three key constituents of Oceania - Australia, New Zealand and the Pacific Islands. For each of these regions, tourism demand, supply and organisation have been analysed, as well as a chapter to guide the reader through the tourism statistics sources that are available. The final section of the handbook takes a thematic approach with chapters examining key issues of tourism in the region, including investment, air transport, risk management, land ownership, climate change and tourism education."--BOOK JACKET.
Destination Marketing
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Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2015-12-14
Destination Marketing written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.