Analyse Der Media Daten Von Publikumszeitschriften Im Hinblick Auf Die Zielgruppe Der Singles
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Analyse Der Media Daten Von Publikumszeitschriften Im Hinblick Auf Die Zielgruppe Der Singles
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Author : Astrid Beger
language : de
Publisher: diplom.de
Release Date : 2001-04-11
Analyse Der Media Daten Von Publikumszeitschriften Im Hinblick Auf Die Zielgruppe Der Singles written by Astrid Beger and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-11 with Business & Economics categories.
Inhaltsangabe:Gang der Untersuchung: Die Arbeit mit dem Titel Analyse der Media-Daten von Publikumszeitschriften im Hinblick auf die Zielgruppe der Singles beinhaltet die Auswertung der Leserschaftsstrukturen und redaktionellen Konzepte von Publikumszeitschriften. Zunächst stellte sich die Frage, durch welches Medium diese Zielgruppe am besten zu erreichen ist. Nachdem die Vorteile der Print- gegenüber anderen Medien betrachtet wurden, folgte eine Untersuchung, bei welchen Zeitschriften unter der Leserschaft ein größerer Teil der Bevölkerungsgruppe Singles zu finden ist. Im nächsten Schritt wurde analysiert, wie diese Zielgruppe definiert werden kann, wie Singles zu charakterisieren sind und vor allem, welche Bedürfnisse sie haben da diese grundlegend für die Platzierung und Gestaltung von Werbung sind. Ziel dieser Arbeit war es, mit Hilfe der Media-Daten diejenigen Publikumszeitschriften herauszufiltern, die mit großer Wahrscheinlichkeit von einer nicht geringen Zahl von Singles gelesen wird. Diese Erkenntnisse bilden schließlich die Grundlage für das Plazieren von Werbung, die sich hauptsächlich an Singles richtet. In dieser Arbeit wird gezeigt, welche Zeitschriftentypen eine hohe Single-Affinität besitzen, so dass es sich empfiehlt, diese als Werbeträger für Single-Werbung zu benutzen. Schließlich werden in dieser Arbeit Empfehlungen für werbende Unternehmen gegeben, auf welche Eigenschaften dieser Zielgruppe man bei der Werbung eingehen sollte, um speziell die neuen Singles erfolgreich ansprechen zu können. Inhaltsverzeichnis:Inhaltsverzeichnis: 1.Einführung1 1.1Aufgabenstellung1 1.2Zielsetzung der Arbeit1 1.3Vorgehensweise1 1.3.1Ausgangspunkt1 1.3.2Analyse der Media-Daten3 2.Theoretische Grundlagen5 2.1Media-Daten und ihre Stellung in der Mediaplanung5 2.1.1Einführung5 2.1.2Mediaplanung5 2.1.3Media-Daten6 2.2Publikumszeitschriften als Medium und Werbeträger8 2.2.1Einführung8 2.2.2Printmedien-Nutzer9 2.2.3Vorteile von Printmedien11 2.2.4Charakteristika der Publikumszeitschriften13 2.3Singles als Bevölkerungsgruppe und Zielgruppe14 2.3.1Einführung14 2.3.2Definition der Singles17 2.3.3Entwicklung der Singles22 2.3.4Charakteristika der Singles31 3.Praktischer Teil59 3.1Übersicht der untersuchten Publikumszeitschriften59 3.2Die quantitativen Daten der Leserschaftsstrukturen60 3.2.1Vorüberlegung60 3.2.2Analyse der einzelnen Zeitschriften63 3.3Die qualitativen Daten der Leserschaftsstrukturen und [...]
Politische Zeitschriften In Deutschland
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Author :
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Politische Zeitschriften In Deutschland written by and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Language Arts & Disciplines categories.
Neben der Präsentation von Basisdaten zu rund 250 politischen Zeitschriften setzt sich der Autor kritisch mit dem Forschungsstand in der Zeitschriftenforschung auseinander und entwickelt einen Rahmen zur Einordnung politischer Zeitschriften.
Type Player 3
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Author : Sandu Cultural Media
language : en
Publisher: Gingko Press Editions
Release Date : 2015
Type Player 3 written by Sandu Cultural Media and has been published by Gingko Press Editions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Commercial art categories.
Type Player 3 displays the best of types that demonstrate how designers dont just design type, but turn it into a subject of play with letters that go beyond the page to capture the unique needs and aesthetic preferences of designers and brands. The words and letters within exist as physical objects that embody the messages they spell out in their very designitems of clothing demonstrate exactly what it means to be colorful, long nights working on deadlines are represented in buzzing neon, and delicate curls of smoke show how beautiful a reminder in text can be. Type Player 3 contains creative examples collected worldwide, including editorial work, illustration, fashion, hand-made objects and environmental subjects, with 240 pages of lettering created from flowers, raindrops, food, and even the human body itself. The sequel to the best-selling Type Player 2, this title is essential for anyone looking for provocative new ways to get their message across.
Designing Magazines
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Author : Jandos Rothstein
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-29
Designing Magazines written by Jandos Rothstein and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Design categories.
How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their fields, present their insights on the goals and process of magazine design. Chapters focus on problems faced by designers, ethical considerations, the future of the field, and many more relevant but rarely discussed issues. A look at magazines that have risen above the crowd to achieve special social importance--and how design has been a part of that success--provides additional inspiration for magazine designers everywhere. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Focus Lexikon Sterreich
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Author : Wolfgang J. Koschnick
language : de
Publisher:
Release Date : 2004
Focus Lexikon Sterreich written by Wolfgang J. Koschnick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Mass media categories.
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Education As A Lifelong Process
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Author : Hans-Peter Blossfeld
language : en
Publisher: Springer
Release Date : 2019-02-18
Education As A Lifelong Process written by Hans-Peter Blossfeld and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-18 with Education categories.
In modernen Wissensgesellschaften ist Bildung die zentrale Voraussetzung sowohl für die demokratische Teilhabe als auch für wirtschaftliches Wachstum und Wohlstand. Eine sich zunehmend rascher wandelnde, globalisierte Welt erfordert die Bewältigung neuer Anforderungen im privaten Leben und in der Berufs- und Arbeitswelt. Um mehr über den Bildungserwerb und seine Folgen für individuelle Lebensverläufe zu erfahren, um zentrale Bildungsprozesse und -verläufe über die gesamte Lebensspanne zu beschreiben und zu analysieren, wird in Deutschland aktuell das Nationale Bildungspanel aufgebaut.
Common Value Management
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Author : Harriet Kasper
language : en
Publisher: Fraunhofer Verlag
Release Date : 2012
Common Value Management written by Harriet Kasper and has been published by Fraunhofer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
The 1st International Workshop on Common Value Management (CVM2012) focuses on one of today's major trends, not only in relation to semantic technology research, but also in relation to the industries' huge demand for tools and consulting in the domain of social media. The term Common Value Management (CVM) serves as an umbrella for three major aspects of today's organization on-line communication: Yield Management which is mostly about maximizing the short term gain of an enterprise, Brand Management which is about applying marketing techniques to specific product, product line, or brand and, Reputation Management which involves tracking an entity's actions and other entities' opinions about those actions, reporting on those actions and opinions and reacting to that report creating a feedback loop. The workshop focuses on the scientific and technical aspects of semantics in relation to these topics. In this context, the aims of the workshop are to get an insight into the current state of the art and to mark the current academic and industrial trends in this field.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
International Direct Marketing
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.