International Direct Marketing
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International Direct Marketing
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
The Handbook Of International Direct Marketing
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Author :
language : en
Publisher:
Release Date : 1999
The Handbook Of International Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Advertising, Direct-mail categories.
International Direct Marketing
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Author : Pbc International
language : en
Publisher: William Morrow & Company
Release Date : 1993-01-01
International Direct Marketing written by Pbc International and has been published by William Morrow & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with categories.
International Marketing Resource Guide
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Author : William Arthur Delphos
language : en
Publisher: DIANE Publishing
Release Date : 1994
International Marketing Resource Guide written by William Arthur Delphos and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Direct marketing categories.
Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.
Marketing Without Frontiers
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Author : Royal Mail International
language : en
Publisher:
Release Date : 1991
Marketing Without Frontiers written by Royal Mail International and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with International trade categories.
International Direct Marketing Guide
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Author : William Arthur Delphos
language : en
Publisher:
Release Date : 1990
International Direct Marketing Guide written by William Arthur Delphos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Direct marketing categories.
The Handbook Of International Direct Marketing
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Author : Adam Baines
language : en
Publisher:
Release Date : 1996
The Handbook Of International Direct Marketing written by Adam Baines and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR
The Handbook Of International Direct Marketing
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Author : Adam Baines
language : en
Publisher:
Release Date : 1995
The Handbook Of International Direct Marketing written by Adam Baines and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising, Direct-mail categories.
International Direct Marketing For New Zealand Exporters
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Author :
language : en
Publisher:
Release Date : 1990
International Direct Marketing For New Zealand Exporters written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Direct marketing categories.
Handbook Of International Direct Marketing
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Author : John Dillon
language : en
Publisher: McGraw-Hill Companies
Release Date : 1976
Handbook Of International Direct Marketing written by John Dillon and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.