Analyse Von Cross Channel Strategien Im Filialisierten Schuhfacheinzelhandel
DOWNLOAD
Download Analyse Von Cross Channel Strategien Im Filialisierten Schuhfacheinzelhandel PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Analyse Von Cross Channel Strategien Im Filialisierten Schuhfacheinzelhandel book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Analyse Von Cross Channel Strategien Im Filialisierten Schuhfacheinzelhandel
DOWNLOAD
Author : Elisa Böven
language : de
Publisher: diplom.de
Release Date : 2015-02-01
Analyse Von Cross Channel Strategien Im Filialisierten Schuhfacheinzelhandel written by Elisa Böven and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Business & Economics categories.
In den letzten Jahren ist nicht nur die Anzahl der Händler im World Wide Web gestiegen, sondern auch die Anzahl der Online-Shopper. Allein im Jahr 2012 haben über 42,3 Millionen Menschen in Deutschland im Internet eingekauft. Vor allem die Schuhbranche hat sich enorm im Internet entwickelt. Laut Angaben des Instituts für Handelsforschung stieg das Marktvolumen in der Schuhbranche im E-Commerce-Markt vom Jahr 2011 zum Jahr 2012 um 27% auf 1,16 Milliarden Euro an. Um als filialisierter Einzelhändler im Zeitalter des Internets beständig zu sein, ist es deshalb essentiell, sowohl stationär als auch im World Wide Web vertreten zu sein. Bereits ein Drittel der filialisierten Einzelhändler haben aus diesem Grund begonnen, neben dem stationären Vertriebsweg das World Wide Web als zusätzlichen Vertriebskanal zu nutzen. Der mehrgleisige Vertrieb scheint dennoch nicht auszureichen, da ein Springen innerhalb des Kaufprozesses der Konsumenten zwischen dem stationären und dem online Vertriebskanal zu beobachten ist. Händler müssen auf dieses Konsumentenverhalten reagieren und Cross-Channel Strategien zur Verknüpfung ihrer Kanäle entwickeln, um das Springen zwischen den Kanälen zu ermöglichen. Ausgangspunkt der Arbeit ist somit die Veränderung des Konsumentenverhaltens auf Grund des E-Commerce-Booms und die daraus folgende Notwendigkeit der Einführung von mehrgleisigen Vertriebswegen und deren Verknüpfung durch die filialisierten Einzelhändler. Zielsetzung der Arbeit ist es, durch eine Analyse herauszufinden, inwieweit der filialisierte Schuhfacheinzelhandel am Beispiel der beiden Unternehmen Görtz und Deichmann mit Hilfe von Cross-Channel Strategien auf die Veränderung des Konsumentenverhaltens bereits reagiert hat. Zudem sollen durch die Analyse sowohl Handlungsempfehlungen für Görtz und Deichmann entwickelt werden, als auch allgemeine Hinweise, die filialisierte Einzelhändler bei der Anwendung von Cross-Channel Strategien beachten müssen, formuliert werden.
Multi Channel Retailing In The Automotive Industry
DOWNLOAD
Author : Lena Fitzen
language : en
Publisher: GRIN Verlag
Release Date : 2009-06
Multi Channel Retailing In The Automotive Industry written by Lena Fitzen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06 with categories.
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisational dimensions of determinants. Product and consumer characteristics are basic considerations influence the evaluated importance of channel related factors like experience, convenience, risk, price, entertainment and service. Finally the organisation itself with their reputation and offered range of products and services has to taken into account. The preliminary model could be viewed as a starting point structuring the understanding of the complex area of channel choice in a particular context
Driving Brand Value
DOWNLOAD
Author : Thomas R. Duncan
language : en
Publisher: Irwin Professional Publishing
Release Date : 1997
Driving Brand Value written by Thomas R. Duncan and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.
Consumer Electronics Industry Of China
DOWNLOAD
Author : Puneet Kapur
language : en
Publisher: GRIN Verlag
Release Date : 2006-03-05
Consumer Electronics Industry Of China written by Puneet Kapur and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-05 with Business & Economics categories.
Master's Thesis from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: B 2, University of Glasgow, language: English, abstract: Introduction: The purpose of this Competitive Environment assignment is, through the research and discuss of macroeconomic, microeconomic, strategy and marketing in a particular industry in China, to analyze the general and special environment around this industry, to understand what these environment conditions mean to competitors in this industry and to find the strategy to cope with the environment. The assignment chooses consumer electronics industry of China to analyze as it is one of the most competitive and fastest-developing regions in modern China. Competition between Chinese local makers and foreign giants is intensifying. It is impossible to cover all the aspects of this industry because there are hundreds of players in different products categories and they have different advantages and disadvantages. Therefore, after general discussion, assignment will concentrate on two profitable and competitive products market, standing at the angle of local players, to identify both opportunities and challenge.
Strategic Retail Management
DOWNLOAD
Author : Joachim Zentes
language : en
Publisher: Springer
Release Date : 2016-10-07
Strategic Retail Management written by Joachim Zentes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Business & Economics categories.
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Consumer Behaviour In Online Grocery Retailing In Germany
DOWNLOAD
Author : Yasin Yilmaz
language : en
Publisher:
Release Date : 2020-04-02
Consumer Behaviour In Online Grocery Retailing In Germany written by Yasin Yilmaz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with categories.
The New Competition
DOWNLOAD
Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1985
The New Competition written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition.