Analyzing Customer Value Using Conjoint Analysis
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Analyzing Customer Value Using Conjoint Analysis
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Author : Andrus Kotri
language : en
Publisher:
Release Date : 2008
Analyzing Customer Value Using Conjoint Analysis written by Andrus Kotri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
The fulfillment of customers' wishes in a profitable way requires that companies understand which aspects of their product and service are most valued by the customer. Conjoint analysis is considered to be one of the best methods for achieving this purpose. Conjoint analysis consists of generating and conducting specific experiments among customers with the purpose of modeling their purchasing decision. This article will give an overview of the method and apply it to an Estonian packaging company. As a result of the empirical study the author is able to estimate the value creation models of 34 respondents (customers) both on a group and individual basis.
Analyzing Customer Value Using Conjoint Analysis
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Author : Andrus Kotri
language : en
Publisher:
Release Date : 2006
Analyzing Customer Value Using Conjoint Analysis written by Andrus Kotri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Conjoint analysis (Marketing) categories.
Creating And Managing Superior Customer Value
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Author : Arch G. Woodside
language : en
Publisher: Emerald Group Publishing
Release Date : 2008-11-01
Creating And Managing Superior Customer Value written by Arch G. Woodside and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Business & Economics categories.
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Conjoint Analyse Und Target Costing In Der Produktgestaltung
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Author : Philipp Zeitlberger
language : de
Publisher:
Release Date : 2010
Conjoint Analyse Und Target Costing In Der Produktgestaltung written by Philipp Zeitlberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Diese Arbeit befasst sich mit den Themen Conjoint Analyse, Fragebogengestaltung und Target Costing. Mit der Conjoint Analyse soll der Kundennutzen zu Beginn einer Entwicklung in den Fokus rücken. Die Conjoint Analyse wird durch eine entsprechende Kundenbefragung unterstützt, die Eingangsdaten für die Analyse liefern. Der letzte Teil der Arbeit beschäftigt sich mit dem Target Costing, das die Grundlage für die kundenorientierte Auslegung der Kosten sicherstellen soll. Hierbei soll aus der vorgeschalteten Conjoint Analyse, der Kundennutzen bzw. die Wichtigkeit der Produkteigenschaften übernommen werden. Somit kann gewährleistet werden, dass der Kunde genau das Produkt bekommt, von dem er einen hohen Nutzen und einen akzeptablen Preis hat.*****This thesis deals with the topics conjoint analysis, questionnaire design and target costing. At the beginning of a development, target costing focuses on the customer's needs. This conjoint analysis is supported by a corresponding customer survey to provide input data for the analysis. The last part of the work deals with target costing, which ensures the focus on customer-oriented interpretation of costs. The output of the conjoint analysis, the customer-value and the importance of product attributes have to be considered. Thus it can be guaranteed that the customer gets exactly the product which for him presents the best value at an acceptable price.
Application Of Conjoint Analysis In Agricultural Economics Research
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Author : Veerabhadrappa Bellundagi
language : en
Publisher: Amazon Publishers, USA
Release Date :
Application Of Conjoint Analysis In Agricultural Economics Research written by Veerabhadrappa Bellundagi and has been published by Amazon Publishers, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on with Reference categories.
Conjoint Analysis is a statistical technique where respondents ranked preferences for different offers are decomposed to determine the person’s inferred utility function for each attribute and the relative importance of each attribute. It is a versatile marketing research technique that can provide valuable information for new product development and forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. The aims of conjoint analysis were to identify attribute combinations which confer the highest utility to the consumers and to establish the relative importance of attributes in terms of their contribution to total utility. There are 5 basic steps to be taken by a Researcher interested in applying conjoint analysis namely Problem formulation, Determining the product profile, Sampling plan, Data collection and Analysis and interpretation of the results. Conjoint measurement is based on the assumptions that a product can be described according to levels of a set of attributes and the consumer’s overall judgment in respect to that product is based on these attributes level. This analysis is based on three models like Part -Worth Model, Vector Model and Ideal Point Model. An attempt was made to analyze the consumer preference of ragi using conjoint analysis in Bengaluru and Vijayapura districts of Karnataka. The results reveal that, among all the attributes of ragi studied in Bengaluru urban, fineness was found to be most important and first consideration of consumers accounting for 23.80 per cent of relative importance with superfine ragi having the utility of 1.45. In case of Bengaluru rural, price was found to be most important and first deliberation, accounting for 30.60 per cent of relative importance.Among all the attributes studied in ragi in Vijayapura urban, colour was found to be most significant and first consideration, accounting for 30.33 per cent. In case of Vijayapura rural, fineness was found to be the first contemplation and most important, accounting for 33.91 per cent of relative importance. Dhamotharan et. al. (2015), conducted a study using conjoint analysis to analyze consumers’ preferences for geographic indications (GI) bananas. The results show that consumers prefer GI bananas for their medicinal properties, natural production method, and lower price premium.Mangala (2010), conducted a study on Impact of food retail chains on producers, consumers and retailers. The results showed that, among all the attributes studied, quality of the produce found to have the highest relative importance of 33.8 per cent, with a preference for premium quality (utility value 2.77). Importance of 26.89 per cent was given to location of the outlet, with preference for nearness of the shop had utility value 2.16.Consumers are becoming more aware of the quality attributes of different commodities they are consuming, and consequently are choosing products that closely match their tastes and preferences. Demand for food products has increased among the consumers for a variety of reasons: unique quality, locality, supporting local producers. Researchers and managers in agricultural and food industries often face problems relating to new product development, forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. So a conjoint measurement study can assist them in solving these problems.
Customer Oriented Product Design
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Author : Cengiz Kahraman
language : en
Publisher: Springer Nature
Release Date : 2020-03-19
Customer Oriented Product Design written by Cengiz Kahraman and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-19 with Technology & Engineering categories.
This book offers a comprehensive reference guide to customer-oriented product design and intelligence. It provides readers with the necessary intelligent tools for designing customer-oriented products in contexts characterized by incomplete information or insufficient data, where classical product design approaches cannot be applied. The respective chapters, written by prominent researchers, explain a wealth of both basic and advanced concepts including fuzzy QFD, fuzzy FMEA, the fuzzy Kano model, fuzzy axiomatic design, fuzzy heuristics-based design, conjoint analysis-based design, and many others. To foster reader comprehension, all chapters include relevant numerical examples or case studies. Taken together, they form an excellent reference guide for researchers, lecturers, and postgraduate students pursuing research on customer-oriented product design. Moreover, by extending all the main aspects of classical customer-oriented product design to its intelligent and fuzzy counterparts, the book presents a dynamic snapshot of the field that is expected to stimulate new directions, ideas, and developments.
Conjoint Measurement
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Author : A. Gustafsson
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17
Conjoint Measurement written by A. Gustafsson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Business & Economics categories.
Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Intangible Values In Financial Accounting And Reporting
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Author : Stephan Grüber
language : en
Publisher: Springer
Release Date : 2014-07-18
Intangible Values In Financial Accounting And Reporting written by Stephan Grüber and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-18 with Business & Economics categories.
Academics and practitioners argue that intangible values have become significant value drivers of today’s economy. Major production inputs no longer comprise of property, plant and equipment, but rather of brands, knowledge and other technological innovation. Based on this notion, information on such phenomena is supposedly crucial for existing and potential capital providers in making decisions whether to allocate resources to a company. This thesis examines the information use and needs of financial analysts with respect to intangible values. The purpose is to shed light on the usefulness of such information from the perspective of one of the primary user groups of IFRSs.
The Handbook Of Marketing Research
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Author : Rajiv Grover
language : en
Publisher: SAGE
Release Date : 2006-06-23
The Handbook Of Marketing Research written by Rajiv Grover and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-23 with Business & Economics categories.
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Applied Conjoint Analysis
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Author : Vithala R. Rao
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-02-20
Applied Conjoint Analysis written by Vithala R. Rao and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Business & Economics categories.
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.