Application Of Conjoint Analysis In Agricultural Economics Research
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Application Of Conjoint Analysis In Agricultural Economics Research
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Author : Veerabhadrappa Bellundagi
language : en
Publisher: Amazon Publishers, USA
Release Date :
Application Of Conjoint Analysis In Agricultural Economics Research written by Veerabhadrappa Bellundagi and has been published by Amazon Publishers, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on with Reference categories.
Conjoint Analysis is a statistical technique where respondents ranked preferences for different offers are decomposed to determine the person’s inferred utility function for each attribute and the relative importance of each attribute. It is a versatile marketing research technique that can provide valuable information for new product development and forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. The aims of conjoint analysis were to identify attribute combinations which confer the highest utility to the consumers and to establish the relative importance of attributes in terms of their contribution to total utility. There are 5 basic steps to be taken by a Researcher interested in applying conjoint analysis namely Problem formulation, Determining the product profile, Sampling plan, Data collection and Analysis and interpretation of the results. Conjoint measurement is based on the assumptions that a product can be described according to levels of a set of attributes and the consumer’s overall judgment in respect to that product is based on these attributes level. This analysis is based on three models like Part -Worth Model, Vector Model and Ideal Point Model. An attempt was made to analyze the consumer preference of ragi using conjoint analysis in Bengaluru and Vijayapura districts of Karnataka. The results reveal that, among all the attributes of ragi studied in Bengaluru urban, fineness was found to be most important and first consideration of consumers accounting for 23.80 per cent of relative importance with superfine ragi having the utility of 1.45. In case of Bengaluru rural, price was found to be most important and first deliberation, accounting for 30.60 per cent of relative importance.Among all the attributes studied in ragi in Vijayapura urban, colour was found to be most significant and first consideration, accounting for 30.33 per cent. In case of Vijayapura rural, fineness was found to be the first contemplation and most important, accounting for 33.91 per cent of relative importance. Dhamotharan et. al. (2015), conducted a study using conjoint analysis to analyze consumers’ preferences for geographic indications (GI) bananas. The results show that consumers prefer GI bananas for their medicinal properties, natural production method, and lower price premium.Mangala (2010), conducted a study on Impact of food retail chains on producers, consumers and retailers. The results showed that, among all the attributes studied, quality of the produce found to have the highest relative importance of 33.8 per cent, with a preference for premium quality (utility value 2.77). Importance of 26.89 per cent was given to location of the outlet, with preference for nearness of the shop had utility value 2.16.Consumers are becoming more aware of the quality attributes of different commodities they are consuming, and consequently are choosing products that closely match their tastes and preferences. Demand for food products has increased among the consumers for a variety of reasons: unique quality, locality, supporting local producers. Researchers and managers in agricultural and food industries often face problems relating to new product development, forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. So a conjoint measurement study can assist them in solving these problems.
Research Topics In Agricultural And Applied Economics
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Author : Anthony N. Rezitis
language : en
Publisher: Bentham Science Publishers
Release Date : 2011
Research Topics In Agricultural And Applied Economics written by Anthony N. Rezitis and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
The aim of the Ebook series of Research Topics in Agricultural & Applied Economics (RTAAE) is to publish high quality economic researches applied to both the agricultural and non-agricultural sectors of the economy. The subject areas of this Ebook series include, among others, supply and demand analysis, technical change and productivity, industrial organization, labor economics, growth and development, environmental economics, marketing, business economics and finance. By covering a broad variety of economic research topics, this Ebook series should prove to be of considerable interest to a w.
Economics Of Rural Land Use Change
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Author : Kevin J. Boyle
language : en
Publisher: Routledge
Release Date : 2017-03-02
Economics Of Rural Land Use Change written by Kevin J. Boyle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
Public concern over land management has never been greater. This book provides a broad overview of the economics of rural land-use change, drawing attention to the meaningful role economic analysis can play in resolving public concern and supporting future, pro-active land management strategies in rural areas. The book's breadth distinguishes it from other recent texts, as it jointly offers rigorous treatments of theoretical and empirical models of rural land-use change and practical discussions of applications and relevant methods. Chapters are specifically designed to demonstrate the types of land-use questions economic analysis can answer, the types of methods that might be employed to answer these questions, and the types of public policy decisions that may be supported by such analysis. The book makes a significant contribution to contemporary land-use research, highlighting the key methodological and public policy issues that will be central to future research on the economics of rural land-use change.
Applied Conjoint Analysis
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Author : Vithala R. Rao
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-02-20
Applied Conjoint Analysis written by Vithala R. Rao and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Business & Economics categories.
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Agricultural Economics Research
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Author :
language : en
Publisher:
Release Date : 1959
Agricultural Economics Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Agriculture categories.
Economics Of Conserving Agricultural Biodiversity On Farm
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Author : Melinda Smale
language : en
Publisher: Bioversity International
Release Date : 2002
Economics Of Conserving Agricultural Biodiversity On Farm written by Melinda Smale and has been published by Bioversity International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Agriculture categories.
Contingent Valuation
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Author : R. Carson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Contingent Valuation written by R. Carson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
This major reference work the first of its kind provides a comprehensive and authoritative introduction to the large and growing literature on contingent valuation. It includes entries on over 7,500 contingent valuation papers and studies from over 130 countries covering both the published and grey literatures. This book provides an interpretive historical account of the development of contingent valuation, the most commonly used approach to placing a value on goods not normally sold in the marketplace. The major fields catalogued here include culture, the environment, and health application. This bibliography is an ideal starting point for researchers wanting to find other studies that have valued goods or used techniques similar to those they are interested in. For those wanting to conduct meta analyses, the book will serve as an invaluable guide to source material. For those wanting to conduct meta analyses, the book will serve as an invaluable guide to source material. In addition to the print edition we offer access, for purchasers of the book, to a website providing the contents of as a searchable Word document and in a variety of standard bibliographic database forms. Contingent Valuation is an indispensable reference source for researchers, scholars and policymakers concerned with survey approaches to the problem of environmental valuation.
Proceedings Of The Xiv International Symposium Symorg 2014
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Author : Aleksandar Marković
language : en
Publisher: FON
Release Date : 2014-06-05
Proceedings Of The Xiv International Symposium Symorg 2014 written by Aleksandar Marković and has been published by FON this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-05 with Business & Economics categories.
Journal Of Agricultural And Applied Economics
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Author :
language : en
Publisher:
Release Date : 1998
Journal Of Agricultural And Applied Economics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Agriculture categories.
Development And Evaluation Of Research In Ranch Management Decision Making
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Author : Western Agricultural Economics Research Council. Committee on Economics of Range Use and Development
language : en
Publisher:
Release Date : 1963
Development And Evaluation Of Research In Ranch Management Decision Making written by Western Agricultural Economics Research Council. Committee on Economics of Range Use and Development and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Farm management categories.