Analyzing Media Messages
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Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher: Routledge
Release Date : 2014-02-05
Analyzing Media Messages written by Daniel Riffe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-05 with Language Arts & Disciplines categories.
Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher: Routledge
Release Date : 2019-03-14
Analyzing Media Messages written by Daniel Riffe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-14 with Language Arts & Disciplines categories.
Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.
Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher: Routledge
Release Date : 2006-04-21
Analyzing Media Messages written by Daniel Riffe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Language Arts & Disciplines categories.
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Media Messages
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Author : Linda Holtzman
language : en
Publisher: M.E. Sharpe
Release Date : 2014-03-15
Media Messages written by Linda Holtzman and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-15 with Social Science categories.
The new edition of this widely acclaimed book reveals how the popular media contributes to widespread myths and misunderstanding about cultural diversity. Along with updated media examples, expanded theories and analysis, this edition explores even more deeply the coverage of race in two chapters, discusses more broadly how men and boys are depicted in the media and socialized, and how class issues have become even more visible during the Great Recession of the 21st century and the Occupy movements.
Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher:
Release Date : 2014
Analyzing Media Messages written by Daniel Riffe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Language Arts & Disciplines categories.
Analyzing Media Messagesis a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book's companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences. courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
Analyzing Media
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Author : James W. Chesebro
language : en
Publisher: Guilford Press
Release Date : 1998-10-01
Analyzing Media written by James W. Chesebro and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-10-01 with Language Arts & Disciplines categories.
For the past 25 years, critics of communication have focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical rather than a critical issue - the impact of how messages are produced or formatted in the various media. Topics such as the sexual and violent content of television and films, the meaning of pornography, and the persuasive efforts of advertisers largely have been examined with the use of social science methodologies that ignore the behavioral and message-generating implications of specific media systems themselves. Filling a significant void in the literature, this volume eschews the notion of communication technologies as neutral conduits, and instead depicts them as active and creative determinants of meaning. In doing so, it offers an illuminating examination of the dynamic relationships among communication, cognition, and social organization. Providing a framework for the chapters that follow, the first section of the book presents a history of human communication from a technological perspective, explores the integral role of communication technologies in everyday life, and isolates the ways in which criticism can function as an assessment system. Three specific technological cultures that define human communication are identified: the oral, the literate, and the electronic. The authors identify structural features and discuss the social implications of each. They also provide descriptions, interpretations, and evaluations of these technological cultures, and show how criticism changes when the media of transmission is taken into account. The book concludes with a cogentdiscussion of a range of topics surrounding media criticism, such as its pedagogical implications, how multiple selves can exist in a world of varied communication technologies, the integration of communication technologies, and how media studies should be incorporated into the disc
Reading Writing And Critical Thinking
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-07-16
Reading Writing And Critical Thinking written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-16 with Education categories.
In an era of information overload and competing viewpoints, "Reading, Writing, and Critical Thinking" emerges as an indispensable resource, guiding readers through the complexities of written communication with clarity and expertise. This comprehensive volume empowers readers to navigate the vast landscape of information, equipping them with the tools to critically evaluate, effectively express, and thoughtfully engage with ideas. Within these pages, readers will embark on a journey of intellectual exploration, learning the art of reading critically and delving into the elements of effective writing. They will discover how to craft compelling arguments, avoid common writing pitfalls, and utilize persuasive language to convey their ideas with impact. The intricate world of research and documentation is also explored, emphasizing the importance of finding credible sources, avoiding plagiarism, and citing sources correctly. Beyond the realm of traditional text, the book ventures into the realm of visual literacy, teaching readers how to analyze images and graphics, create visual arguments, and evaluate the credibility of visual sources. It delves into the significance of critical thinking and problem-solving, honing readers' skills in identifying and defining problems, generating and evaluating solutions, and making informed decisions. Furthermore, the book addresses the crucial topic of media literacy, examining different types of media, analyzing media messages, and evaluating the credibility of media sources. It explores information literacy, emphasizing the importance of finding and evaluating information, using information ethically and responsibly, and avoiding information overload. In the digital age, the book also examines the intricacies of digital literacy, teaching readers how to use technology for effective communication and collaboration, evaluate the credibility of digital information, and protect their privacy and security online. It concludes with a discussion on lifelong learning, highlighting the importance of setting learning goals, developing learning strategies, finding and using learning resources, and becoming self-directed learners. "Reading, Writing, and Critical Thinking" is more than just a textbook; it is a transformative guide that empowers readers to become confident and discerning communicators, capable of navigating the complexities of the modern world with critical thinking, effective writing, and a thirst for lifelong learning. If you like this book, write a review!
Introduction To Media Literacy
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Author : W. James Potter
language : en
Publisher: SAGE Publications
Release Date : 2015-07-23
Introduction To Media Literacy written by W. James Potter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-23 with Language Arts & Disciplines categories.
Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.
The Teacher S Guide To Media Literacy
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Author : Cyndy Scheibe
language : en
Publisher: Corwin Press
Release Date : 2012
The Teacher S Guide To Media Literacy written by Cyndy Scheibe and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Education categories.
A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.
The Sage Encyclopedia Of Communication Research Methods
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11
The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.