Angewandte Sport Konomie Des 21 Jahrhunderts
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Angewandte Sport Konomie Des 21 Jahrhunderts
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Author : Gerhard Nowak
language : de
Publisher: Springer-Verlag
Release Date : 2019-10-08
Angewandte Sport Konomie Des 21 Jahrhunderts written by Gerhard Nowak and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Sports & Recreation categories.
Dieses Lehrbuch vermittelt einen komprimierten Überblick über praxisbezogene Themen des Sportmanagements mit wissenschaftlichem Hintergrund. Besonders anschaulich werden hierbei theoretische Grundlagen des Sportmanagements mit konkreten Fallbeispielen aus der Sportpraxis in Form von Audio- und Video-Podcasts verknüpft.In drei thematischen Blöcken befassen sich die Autoren zunächst mit grundsätzlichen Fragen der Wertschöpfung, des Marketings sowie des Managements von Sportorganisationen.Im zweiten Themenblock stehen wesentliche Aspekte der Vermarktung im Profisport im Mittelpunkt: Medien- und Namensrechte und deren wirtschaftliche Bedeutung, Sponsoring, die Nutzung von Merchandising-Artikeln sowie der Handel für Sportausrüstung. Der dritte Teil schließlich widmet sich kommunikationspolitischen Themen. Dabei werden sowohl die klassischen als auch die modernen Medien, z.B. in Form von Social-Media, betrachtet. Ein Beitrag geht speziell auf die Chancen und Risiken der digitalen Transformation für den Breitensport ein, ein abschließender Beitrag widmet sich dem Sportevent-Management.
Besonderheiten Der Sportbetriebslehre
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Author : Heinz-Dieter Horch
language : de
Publisher: Springer-Verlag
Release Date : 2024-04-29
Besonderheiten Der Sportbetriebslehre written by Heinz-Dieter Horch and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-29 with Business & Economics categories.
Bezugspunkt dieses Lehrbuches sind die vielfältigen Besonderheiten von Sportgütern, -institutionen und -betrieben aller Art, die diese von dem der allgemeinen Betriebswirtschaftslehre implizit zugrunde liegenden Modell der Sachgüter produzierenden, gewinnorientierten Großbetriebe unterscheiden. Den Ausgangspunkt bilden dabei jeweils die Grundlagen der relevanten Wissenschaften, wie der Ökonomie, der Betriebswirtschaftslehre oder des Marketings etc. Das Lehrbuch richtet sich an Studierende, ist aber auch für interessierte Praktiker:innen geeignet. Eine einheitliche konzeptionelle Grundlage und der didaktische Aufbau mit kurzen Inhaltsübersichten und Lernzielen zu Beginn eines jeden Kapitels sowie Zusammenfassungen, Wiederholungsfragen und Hinweisen zu weiterführender Literatur am Ende der Kapitel erleichtern die erfolgreiche Nutzung des Lehrbuchs. Für die zweite Auflage wurde eine übersichtliche Aufteilung der Inhalte in drei Teile vorgenommen. Einneues Kapitel zu den Besonderheiten der Finanzierung im Sport wurde integriert, alle anderen Kapitel wurden überarbeitet und aktualisiert. Zusätzliche Fragen per App: Laden Sie die Springer-Nature-Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu prüfen.
Covid 19 And The Soccer World
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Author : Kausik Bandyopadhyay
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-05
Covid 19 And The Soccer World written by Kausik Bandyopadhyay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-05 with Sports & Recreation categories.
The spread of COVID-19 and the consequent pandemic since early 2020 have brought about unprecedented changes in all spheres of global life, creating a new sense of (in)security with social distancing, physical isolation, quarantine and lockdown becoming buzzwords to combat the disease. As in all spheres of life, the first wave of the pandemic posed serious challenges to the world of soccer, with diverse and intriguing responses across the globe. This book documents the early impressions and initial responses of various stakeholders of the soccer world to the challenges of COVID-19 in 2020. It reveals how the process of confrontation, negotiation, adjustment and overcoming against such challenges necessitated and inspired novel responses and strong improvisations from soccer bodies to players, referees to spectators, and journalists to sponsors. This process has revealed abrupt as well as radical changes in the organization, rules, spectatorship and telecast of the game, thereby affecting the game’s cultural dimensions, commercial prospects and political implications. The volume points out that the way soccer has adjusted to the ‘new normal’ standard of the ‘COVID Regime’ has elicited newer meanings and nuanced representations of the game. The chapters in this book were originally published as a special issue of the journal, Soccer & Society.
Grundlagen Der Sport Konomie
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Author :
language : de
Publisher: UTB
Release Date : 2023-09-04
Grundlagen Der Sport Konomie written by and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-04 with categories.
The Great Dispossession
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Author : Ildikó Bellér-Hann
language : en
Publisher: LIT Verlag Münster
Release Date : 2020
The Great Dispossession written by Ildikó Bellér-Hann and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Xinjiang Uyghur Autonomous Region of northwest China, where the authors of this book have worked since 1986, has become increasingly unstable in recent decades. The Uyghurs are the easternmost people of the Turkic-Islamic civilizational belt that stretches across Central Eurasia. The incorporation of this population into the Chinese nation state has been fraught with difficulty. Central policies under socialism have fluctuated between generous encouragement of a distinct Uyghur identity and harsh repression justified with accusations of separatism and religious fundamentalism. Based on field research in the prefecture of Qumul in 2006-2009, this book explores how macro-level tensions are played out locally and regionally in the fields of actualized history and identity, social support and economic development, and the political regulation of socio-cultural life and religion.
Critical Issues In Global Sport Management
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Author : Nico Schulenkorf
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-04
Critical Issues In Global Sport Management written by Nico Schulenkorf and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Sports & Recreation categories.
The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management. From match-fixing, doping, bribery and corruption to corporate social responsibility, governance, and new media, it helps students, researchers and practitioners to understand the changing face of the global sport industry. Written by leading international sport management experts, Critical Issues in Global Sport Management includes twenty chapters and real-life case studies from around the world. It examines contemporary governance and management issues as well as the ethical challenges faced by the global sport industry, including questions of integrity and accountability in recent drug scandals that have been widely reported and debated. This book deals with such questions and many more, highlighting the fact that the global sport system is in urgent need of new and innovative solutions to these ongoing problems. Based on cutting-edge research from the US, UK, Australia, Europe and beyond, this book will add depth and currency to any course in sport management, sport business, sport development, or sport events.
Modernisierung Personenorientierter Dienstleistungen
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Author : Marianne Friese
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-09
Modernisierung Personenorientierter Dienstleistungen written by Marianne Friese and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Social Science categories.
Im Mittelpunkt des Bandes steht die Frage der Modernisierung personenorientierter Dienstleistungsberufe. Vor allem die sozialen, pflegerischen und haushaltsorientierten Frauenberufe stellen einen zukunftsfähigen Sektor der Berufsbildung und Beschäftigung dar. Die Beiträge von Expertinnen aus Theorie und Bildungspraxis analysieren Fragen der Frauenbeschäftigung, bieten Neuerungen in der beruflichen Aus- und Weiterbildung an und entwickeln innovative Ansätze für ein Konzept der Professionalisierung einer Dienstleistung am Menschen.
The Walter Lippmann Colloquium
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Author : Jurgen Reinhoudt
language : en
Publisher: Springer
Release Date : 2017-10-20
The Walter Lippmann Colloquium written by Jurgen Reinhoudt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-20 with Political Science categories.
This book is an introduction to and translation of the 1938 Walter Lippmann Colloquium held in Paris, which became known as the intellectual birthplace of “neo-liberalism.” Although the Lippmann Colloquium has been the subject of significant recent interest, this book makes this crucial primary source available to a wide, English-speaking audience for the first time. The Colloquium features important—often passionate—debates involving well-known intellectual figures such as Walter Lippmann, Louis Rougier, Friedrich Hayek, Ludwig von Mises, Michael Polanyi, Jacques Rueff, Alexander Rüstow and Wilhelm Röpke. Many of the topics addressed at the Colloquium, such as the proper methods of economic intervention, the relationship between the market economy and democracy, and the relationship between economic liberalism and political liberalism are issues that still vie for our attention in the aftermath of the Great Recession.
Handbook Of Research On Sport And Business
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Author : S. Söderman
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-01-01
Handbook Of Research On Sport And Business written by S. Söderman and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Sports & Recreation categories.
ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.Õ Ð Graham Cuskelly, Griffith University, Australia ÔThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.Õ Ð Stephen A. Greyser, Harvard Business School, US ÔThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.Õ Ð Yoshiaki Takahashi, Chuo University, Tokyo, Japan This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.
Conference Proceedings Trends In Business Communication 2016
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Author : Timo Becker
language : en
Publisher: Springer Gabler
Release Date : 2017-02-08
Conference Proceedings Trends In Business Communication 2016 written by Timo Becker and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-08 with Business & Economics categories.
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.