Ans Tze Zur Berechnung Des Kundenwertes
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Aussagekraft Von Ans Tzen Zur Messung Des Kundenwertes
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Author : Witt Timm
language : de
Publisher: GRIN Verlag
Release Date : 2009
Aussagekraft Von Ans Tzen Zur Messung Des Kundenwertes written by Witt Timm and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Controlling, Note: 2.0, Christian-Albrechts-Universität Kiel, 29 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: "Eine zunehmende Austauschbarkeit der Leistungen konkurrierender Anbieter, stagnierende Märkte und sinkende Anbietertreue von Kunden fördern in vielen Branchen eine Refokussierung vom transaktionsorientierten Management hin zu einem individualisierten Beziehungs- und Kundenmanagement." Unternehmen müssen sich in der heutigen Zeit zwangsläufig markt- bzw. kundenorientiert ausrichten, um Wettbewerbsvorteile zu sichern und langfristig am Markt bestehen zu können. Als Konsequenz dieser Entwicklung rücken zunehmend der Kundenwert und die Kundenwertmessung in den Mittelpunkt des Unternehmensinteresses, um Kennzahlen zur effektiven Planung, Steuerung und Kontrolle von Kundencontrolling-Entscheidungen liefern zu können. Im Rahmen dieser Arbeit soll daher zunächst der Frage nachgegangen werden, aus welchen Determinanten sich der Kundenwert zusammensetzt, um so die "Stellhebel" zur zweckgerechten Kundenwertgestaltung zu identifizieren und Anforderungen für aussagekräftige Messansätze ableiten zu können. Der Hauptteil C beschäftigt sich mit den Fragen, welche Messansätze zur Kundenbewertung in der Literatur vorgeschlagen werden und wie deren Aussagekraft zu beurteil ist. Hierzu werden ausgewählte Kundenbewertungsverfahren in Systematik gebracht, erläutert und anhand der entwickelten Anforderungen diskutiert. Hierbei bildet der Customer Lifetime Value als zentrales Analyseinstrument den Schwerpunkt der Betrachtungen. Das abschließende Resümee vergleicht zusammenfassend die Messansätze und gibt Anregungen für weitergehenden Handlungsbedarf. [...]
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Grocery Revolution
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Author : Barbara E. Kahn
language : en
Publisher: Prentice Hall
Release Date : 1997
Grocery Revolution written by Barbara E. Kahn and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Product Plus
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Author : Christopher H. Lovelock
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
Product Plus written by Christopher H. Lovelock and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Costs, to customers, he emphasizes, entail more than just money - they involve time, physical effort, and hassle, too. Innovation in service delivery requires rethinking the ways in which the firm and its customers interact and then reengineering traditional processes.
Advertising Worldwide
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Author : Ingomar Kloss
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-11-27
Advertising Worldwide written by Ingomar Kloss and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-27 with Business & Economics categories.
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Text Mining
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Author : Gholamreza Nakhaeizadeh
language : en
Publisher: Physica
Release Date : 2003-03-18
Text Mining written by Gholamreza Nakhaeizadeh and has been published by Physica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-18 with Computers categories.
Text Mining – Theoretical Aspects and Applications presents contributions from researchers from different disciplines. Each of them is studying the problem of mining text according to his scientific background: artificial intelligence, computational linguistics, document analysis, machine learning, information retrieval, pattern recognition. Their common goal is to analyse huge text collections in real world applications in order to support knowledge-intensive processes.
Statistical Methods Of Quality Assurance
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Author : Hans-Joachim. Mittag
language : en
Publisher: CRC Press
Release Date : 2018-12-12
Statistical Methods Of Quality Assurance written by Hans-Joachim. Mittag and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-12 with Business & Economics categories.
This comprehensive textbook is a basic reference which should be recommended to students and teachers in engineering, technology and management as well as to the whole community of professionals already working in quality-related areas. The book aims to be a step-by-step introduction to statistical quality assurance. It has been specifically designed for self-study and includes over 100 fully solved exercises and worked examples. In addition to traditional quality control procedures the book also presents very carefully elaborated results of recent research in order to encourage their adoption into practice.
Digital Darwinism
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2014-09-19
Digital Darwinism written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Business & Economics categories.
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Icord 13
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Author : Amaresh Chakrabarti
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-12
Icord 13 written by Amaresh Chakrabarti and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-12 with Technology & Engineering categories.
This book showcases over 100 cutting-edge research papers from the 4th International Conference on Research into Design (ICoRD’13) – the largest in India in this area – written by eminent researchers from over 20 countries, on the design process, methods and tools, for supporting global product development (GPD). The special features of the book are the variety of insights into the GPD process, and the host of methods and tools at the cutting edge of all major areas of design research for its support. The main benefit of this book for researchers in engineering design and GPD are access to the latest quality research in this area; for practitioners and educators, it is exposure to an empirically validated suite of methods and tools that can be taught and practiced.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Wentworth Press
Release Date : 2019-03-11
Marketing Problems written by Melvin Thomas Copeland and has been published by Wentworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with History categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
