Applications Of Neuromarketing In The Metaverse
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Applications Of Neuromarketing In The Metaverse
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Author : Gupta, Monika
language : en
Publisher: IGI Global
Release Date : 2023-05-22
Applications Of Neuromarketing In The Metaverse written by Gupta, Monika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-22 with Business & Economics categories.
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Consumer Experience And Decision Making In The Metaverse
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2024-06-24
Consumer Experience And Decision Making In The Metaverse written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-24 with Business & Economics categories.
Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
New Business Frontiers In The Metaverse
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Author : Inder, Shivani
language : en
Publisher: IGI Global
Release Date : 2024-05-13
New Business Frontiers In The Metaverse written by Inder, Shivani and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.
Handbook Of Ai In Engineering Applications
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Author : Ajay Kumar
language : en
Publisher: CRC Press
Release Date : 2025-08-12
Handbook Of Ai In Engineering Applications written by Ajay Kumar and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-12 with Technology & Engineering categories.
There is a need to categorize artificial intelligence (AI) applications, tools, techniques, and algorithms based on their intended use in various design stages. Specifically, there is a need to explore AI techniques that are utilized for tasks such as designing, including but not limited to inspiration, idea and concept generation, concept evaluation, optimization, decision-making, and modeling. This includes things like generating ideas and concepts, evaluating those ideas, optimizing designs, making decisions, and creating models. This handbook brings all of these categories with compatible AI techniques, tools, and algorithms together in one place. Handbook of AI in Engineering Applications: Tools, Techniques, and Algorithms covers applications of AI in engineering and highlights areas such as future cities, mechanical system analysis, and robotic process automation, and presents the application of AI and the use of computerized systems that aim to simplify and automate the processes of design and construction of civil works. The handbook discusses the design and optimization of mechanical systems and parts, such as engines, gears, and bearings, which can be automated using AI and it explores the performance of robotics and automation systems which can be simulated and analyzed using AI to forecast behavior, spot future issues, and suggest changes. Rounding out this handbook is AI technology automation and how analyzing relevant data can provide a reliable basis for relevant personnel to carry out their work. This handbook fills the gap between R&D in AI and will benefit all stakeholders including industries, professionals, technologists, academics, research scholars, senior graduate students, government, and public healthcare professionals.
Sensible Selling Through Sensory Neuromarketing
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Author : Malik, Reena
language : en
Publisher: IGI Global
Release Date : 2024-08-09
Sensible Selling Through Sensory Neuromarketing written by Malik, Reena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Business & Economics categories.
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Brain Computer Interfaces And Applications In Business
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Author : Pandey, Binay Kumar
language : en
Publisher: IGI Global
Release Date : 2025-06-16
Brain Computer Interfaces And Applications In Business written by Pandey, Binay Kumar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-16 with Computers categories.
Brain Computer Interfaces are an emerging technology that enables more direct communication between the human brain and external devices. While these interfaces have been primarily used in the medical field, their potential in the business world is increasingly gaining attention. These interfaces can enhance employee productivity and decision making in user experience. As technology matures, businesses across various sectors are beginning to explore how brain-computer interfaces can provide a competitive edge and reshape the future of work and consumer engagement. Brain-Computer Interfaces and Applications in Business explores how networking and data security have become essential business enterprises. This book further discusses the transfer of secure textual data storage on public networks and IoT devices by concealing secret data in multimedia. Covering topics such as technology, business, and data analytics, this book is an excellent resource for engineers, business leaders, managers, researchers, academicians, policymakers, and more.
Intelligent Systems Business And Innovation Research
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Author : Rim El Khoury
language : en
Publisher: Springer Nature
Release Date : 2024-01-25
Intelligent Systems Business And Innovation Research written by Rim El Khoury and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-25 with Computers categories.
Intelligent systems research is a multidisciplinary field that focuses on the development of systems that can perceive, reason, and act autonomously. This can include areas such as machine learning, artificial intelligence, natural language processing, and robotics. The goal of intelligent systems research is to develop systems that can understand, learn from, and adapt to their environment, to perform tasks that would typically require human intelligence. Business and innovation research is an interdisciplinary field that examines how organizations can create, develop, and implement new ideas, products, and services. This can include areas such as organizational behaviour, strategic management, and marketing. The goal of business and innovation research is to understand how organizations can foster an environment that encourages creativity and innovation, and how they can develop and implement new ideas in a way that leads to success. Intelligent Systems, Business and Innovation Research is a research area that brings together these two fields to study the use of intelligent systems and technologies in the business context to drive innovation, improve operational efficiency and effectiveness of the organization. The book aims to understand how intelligent systems can be used in business applications, how to design and implement them, how to manage the associated challenges, and how to leverage them to foster innovation, create new business models, and gain competitive advantage. It offers guidance on how to navigate potential conflicts and challenges that may arise during multidisciplinary research in areas such as Industry 4.0, Internet of Things, modern machine learning, software agent applications, and data science. The book focuses on the various fields in which intelligent systems play a critical role in enabling the development of advanced technologies that can perform tasks that would typically require human intelligence. For example, in smart/control systems, intelligent algorithms can be used to optimize the performance of machines and devices, while in cyber security, they can be used to protect networks and data from cyber-attacks. In bioinformatics, intelligent systems can be used to analyse large amounts of biological data, while in virtual reality and robotics, they can be used to create realistic and responsive simulations and automatons. Additionally, the book also highlights the rapidly advancing theoretical foundations of fuzzy sets, mathematical logic, and non-classical logic. These are important theoretical frameworks for the development of intelligent systems, as they provide the foundation for the representation and manipulation of uncertainty, complexity, and imprecision. These theoretical foundations are essential in the development of intelligent systems that can make decisions and perform tasks in uncertain, complex, and dynamic environments.
Emerging Engineering Technologies And Industrial Applications
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Author : El Kacimi, Younes
language : en
Publisher: IGI Global
Release Date : 2024-05-06
Emerging Engineering Technologies And Industrial Applications written by El Kacimi, Younes and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Science categories.
Engineers have long been architects of progress, erecting massive buildings that touch the skies and designing technologies that redefine realms of known possibility. In this era of rapid change, keeping pace with innovation is the main challenge. Emerging Engineering Technologies and Industrial Applications is a comprehensive research book that delves deep into the heart of a relentless technological revolution within modern industry. From the limitless potential of the Internet of Things (IoT) to the cognitive wonders of Artificial Intelligence (AI), from the microscopic marvels of Nanotechnology to the precision and agility of Robotics, and from the revolutionary advancements in 3D Printing to the transformative capabilities of blockchain, this book explores emerging technologies. This book is an indispensable resource for professionals and researchers working in the field of emerging engineering technologies and their industrial applications. It caters to a diverse range of disciplines, including computer science and information technology, environmental, agricultural, and physical sciences, medical, healthcare, and life sciences, as well as science and engineering, and anyone seeking to navigate the current technological progress in the 21st century.
Digital Technologies Ethics And Decentralization In The Digital Era
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Author : Verma, Balraj
language : en
Publisher: IGI Global
Release Date : 2024-02-08
Digital Technologies Ethics And Decentralization In The Digital Era written by Verma, Balraj and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-08 with Computers categories.
Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.
Business Development Via Ai And Digitalization
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Author : Allam Hamdan
language : en
Publisher: Springer Nature
Release Date : 2024-08-30
Business Development Via Ai And Digitalization written by Allam Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-30 with Computers categories.
This book offers a fresh approach to harnessing the power of artificial intelligence and digital technologies to drive growth and success. With a wide-ranging scope that covers various industries and sectors, this book provides invaluable insights and practical guidance for individuals and organizations seeking to thrive in a rapidly evolving business landscape. Designed for business professionals, entrepreneurs, and marketing enthusiasts, this book unlocks the potential of AI and digitalization, offering key strategies and real-world examples to transform your business and stay ahead of the competition. Whether you're looking to optimize customer experiences, leverage data analytics, or streamline operations, this book is your ultimate resource for achieving sustainable business development through cutting-edge technologies.