Are Low Price Guarantees And Price Matching Guarantees Created Equal
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Are Low Price Guarantees And Price Matching Guarantees Created Equal
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Author : Swati Verma
language : en
Publisher:
Release Date : 2017
Are Low Price Guarantees And Price Matching Guarantees Created Equal written by Swati Verma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Marketing categories.
Retailers offer one of Low Price Guarantees (LPGs) or Price Matching Guarantees (PMGs) to signal their price position in the marketplace. Past literature has assumed that both LPG and PMG work similarly as signals of low prices, and consequently, LPG and PMG have been used interchangeably in both research and practice. In my dissertation, I posit that LPG and PMG send out different price signals, and therefore have different effects on consumers' evaluations. Across four studies, I show that LPGs signal lower prices than PMGs, and so LPGs lead to superior evaluations in pre-purchase scenarios, especially for promotion focused consumers actively seeking the lowest price. However, if post-purchase consumers identify a lower price in the marketplace, implying a signal default, then repurchase intentions are less in the case of LPGs, especially among promotion focused consumers. In initial studies, in pre-purchase scenarios, I show that purchase intentions are higher when LPGs (vs. PMGs) are used, with the effect stronger amongst promotion focused (vs. prevention focused) consumers. In a subsequent study, which examines post-purchase scenario, I show that upon signal default, consumers' repurchase intentions are lower when LPGs (vs. PMGs) had been used, and that these effects are stronger amongst promotion focused (vs. prevention focused) consumers. Finally, I run a study wherein the (very) same participants go through a pre-purchase scenario and a post-purchase scenario in succession, and I replicate the above effects.
Price Matching Guarantees As Signals Of Low Prices
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Author : Joydeep Srivastava
language : en
Publisher:
Release Date : 2007
Price Matching Guarantees As Signals Of Low Prices written by Joydeep Srivastava and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Many retailers offer a price-matching guarantee that promises to pay consumers the difference if they find a lower price elsewhere. This article proposes that the effectiveness of a price-matching guarantee as a signal of low store prices depends on individuals' beliefs about the degree to which other consumers in the market engage in price search, enforce price-matching guarantees, or both. Consistent with signaling theory, results of a survey and two experimental studies demonstrate that market level factors affect consumer beliefs about the extent to which others engage in price search and thereby the effectiveness of price-matching guarantees in lowering perceptions of store prices. The implications of the findings for retail strategy are discussed along with directions for future research.
Price Matching Guarantees And Imperfect Consumer Information
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Author : Jennifer Helen Haydock
language : en
Publisher:
Release Date : 2009
Price Matching Guarantees And Imperfect Consumer Information written by Jennifer Helen Haydock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Consumer behavior categories.
Consumer Sales Guarantees In The European Union
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Author : Aneta Wiewiórowska-Domagalska
language : en
Publisher: Walter de Gruyter
Release Date : 2012-10-30
Consumer Sales Guarantees In The European Union written by Aneta Wiewiórowska-Domagalska and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-30 with Law categories.
Die Vorbereitungen laufen bereits viele Jahre, nun liegt er endlich vor: der Entwurf der Europäischen Kommission für ein Gemeinsames Europäisches Kaufrecht als Optionales Instrument. Beteiligte an den Vorarbeiten und wichtige Kritiker derselben setzen sich in diesem höchst empfehlenswerten Buch mit dem Kommissionsentwurf auseinander. Wie wird die Harmonisierung des europäischen Vertragsrechts durch den Entwurf vorangetrieben? Wie "schlägt" sich der Entwurf im Vergleich zum BGB, zum DCFR oder zu den Acquis-Principles? Beleuchtet werden insbesondere Irrtumsanfechtung, AGB-Kontrolle, allgemeines und besonderes Leistungsstörungsrecht beim Kauf und bei verbundenen Dienstleistungen sowie übergreifende Fragestellungen zum Verbraucherrecht. Der Band wird abgerundet durch eine Synopse des Kommissionsentwurfs und der vorangegangenen Machbarkeitsstudie, in der die Entwicklung des Textes deutlich wird.
Government Guarantees
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Author : Timothy Irwin
language : en
Publisher: World Bank Publications
Release Date : 2007
Government Guarantees written by Timothy Irwin and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
The book considers when governments should give guarantees to private investors. After describing the history of guarantees, and the challenges the politics and psychology create for good decisions, the book sets out a principles for allocating risk (and therefore guarantees), techniques for valuing guarantees, and rules to encourage good decisions.
Price Matching Guarantees And Consumer Evaluations Of Price Information
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Author : Nicholas H. Lurie
language : en
Publisher:
Release Date : 2007
Price Matching Guarantees And Consumer Evaluations Of Price Information written by Nicholas H. Lurie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
In 3 experiments, we show that price-matching guarantees affect the process through which consumers translate price information into subjective judgments. In Experiment 1, we find that price-matching guarantees appear to change the standard used in price evaluation by raising consumers' estimates of the lowest and average prices in the market. This leads consumers to perceive products and stores that offer price-matching guarantees as less expensive. In Experiment 2, we show that evaluations of product price information are affected by the presence of a price-matching guarantee only when consumers do not know the range of market prices. In Experiment 3, we extend these findings to show that consumer evaluations of the cost of products in a store, inferred on the basis of store characteristics, are also influenced by the presence of a price-matching guarantee.
Competitive Price Matching Guarantees
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Author : Arcan Nalca
language : en
Publisher:
Release Date : 2009
Competitive Price Matching Guarantees written by Arcan Nalca and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Findings Of The Chrysler Corporation Loan Guarantee Board
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Author : Chrysler Corporation Loan Guarantee Board (U.S.)
language : en
Publisher:
Release Date : 1981
Findings Of The Chrysler Corporation Loan Guarantee Board written by Chrysler Corporation Loan Guarantee Board (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
Sba Lease Guarantee Old Dominion Sugar Corp
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Author : United States. Congress. House. Select Committee on Small Business. Subcommittee on Small Business Problems in Smaller Towns and Urban Areas
language : en
Publisher:
Release Date : 1970
Sba Lease Guarantee Old Dominion Sugar Corp written by United States. Congress. House. Select Committee on Small Business. Subcommittee on Small Business Problems in Smaller Towns and Urban Areas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with categories.
Government Guarantee Of Loans To Certain Air Carriers
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Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
language : en
Publisher:
Release Date : 1960
Government Guarantee Of Loans To Certain Air Carriers written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Aircraft mortgages categories.