Arguing For A General Framework For Mass Media Scholarship
DOWNLOAD
Download Arguing For A General Framework For Mass Media Scholarship PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Arguing For A General Framework For Mass Media Scholarship book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Arguing For A General Framework For Mass Media Scholarship
DOWNLOAD
Author : W. James Potter
language : en
Publisher: SAGE
Release Date : 2008-12-11
Arguing For A General Framework For Mass Media Scholarship written by W. James Potter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-11 with Language Arts & Disciplines categories.
"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline." –Dana Mastro, University of Arizona In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful. Key Features Conducts an in-depth analysis of mass media scholarship's four major facets of effects, content, audiences, and organizations Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence Develops "narrative line" as a tool to guide analyses about how content decisions are made by producers Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society "The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know/understand about areas of mass media, and where we should move as a discipline... This book is clearly a 'call to arms' for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this." —Roger Cooper, Ohio University "This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I've been waiting for several years for a book like this." —Sahara Byrne, Cornell University
Arguing For A General Framework For Mass Media Scholarship
DOWNLOAD
Author : W. James Potter
language : en
Publisher:
Release Date : 2008
Arguing For A General Framework For Mass Media Scholarship written by W. James Potter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Electronic books categories.
In this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research.
Organizations And The Media
DOWNLOAD
Author : Josef Pallas
language : en
Publisher: Routledge
Release Date : 2014-07-17
Organizations And The Media written by Josef Pallas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-17 with Business & Economics categories.
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal developments – globalization, marketization, individualization, scientification – mediatization has become an institutional force. This book analyses the mediatization of contemporary organizations and how individual organizations, industry or markets are scrutinized. It examines its key influence on the actions of organizations, and how it shaptes the entire landscape in which the organizations operate. What such a perspective provides is the accentuation of the interplay between organizations and different parts of the society as embedded in the media and its logic. This will be essential reading for professionals, academics and advanced students in organizational studies, public relations and media studies.
Media Violence And Children
DOWNLOAD
Author : Douglas A. Gentile
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-09-30
Media Violence And Children written by Douglas A. Gentile and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Family & Relationships categories.
Stripping away the hype, this book describes how, when, and why media violence can influence children of different ages, giving parents and teachers the power to maximize the media's benefits and minimize its harm. There are many opinions about media violence and children, but not all are supported by science. In this book, the top experts gather the latest results from 50 years of scientific study as the basis for a comprehensive, in-depth examination of the complex issues surrounding the effects of media violence of different types. Each chapter focuses on a particular issue of concern, including "hot" topics such as brain development, cyber-bullying, video games, and verbal aggression. Articles take into account factors such as economics, differences based on the ages of children, and differences between types of media violence. This book provides the information parents and those who work with families need to make the best choices. It includes chapters specifically relevant to the types of bullying schools have the most trouble identifying and controlling. Most importantly, the writing is both intelligent and accessible so that parents, educators, pediatricians, and policymakers can understand and apply the findings presented.
The Participatory Cultures Handbook
DOWNLOAD
Author : Aaron Alan Delwiche
language : en
Publisher: Routledge
Release Date : 2013
The Participatory Cultures Handbook written by Aaron Alan Delwiche and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Computers categories.
The Participatory Cultures Handbook will help students and scholars navigate this rapidly changing media and cultural terrain. Composed of newly commissioned essays from contributors across disciplines, this handbook will introduce students to the concept of participatory culture, explain how researchers approach participatory culture studies, and provide original examples of participatory culture in action. The wide range of topics explored in participatory culture include crowdsourcing, citizen journalism, fanfiction, wikis, video games, video sharing, transmedia storytelling, and much more.
The Sage Handbook Of Media Processes And Effects
DOWNLOAD
Author : Robin L. Nabi
language : en
Publisher: SAGE Publications
Release Date : 2009-09-11
The Sage Handbook Of Media Processes And Effects written by Robin L. Nabi and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Language Arts & Disciplines categories.
The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.
The Handbook Of Communication And Corporate Reputation
DOWNLOAD
Author : Craig E. Carroll
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-10
The Handbook Of Communication And Corporate Reputation written by Craig E. Carroll and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-10 with Social Science categories.
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Encyclopedia Of Media Violence
DOWNLOAD
Author : Matthew S. Eastin
language : en
Publisher: SAGE Publications
Release Date : 2013-10-01
Encyclopedia Of Media Violence written by Matthew S. Eastin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Language Arts & Disciplines categories.
Via 134 signed entries, this encyclopedia provides students, researchers, and the general public with an accessible, comprehensive, and well-balanced eviddence-based examination of theory, research and debates related to media violence. Entries conclude with Cross-References and Suggestions for Further Readings to guide users to related entries and resources for further research, and a thematic Reader’s Guide in the front matter groups related entries by topic to make it easier for users to locate related entries of interest.
Strategic Social Media
DOWNLOAD
Author : L. Meghan Mahoney
language : en
Publisher: John Wiley & Sons
Release Date : 2024-04-09
Strategic Social Media written by L. Meghan Mahoney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
Media Literacy In A Disruptive Media Environment
DOWNLOAD
Author : William G. Christ
language : en
Publisher: Routledge
Release Date : 2020-03-04
Media Literacy In A Disruptive Media Environment written by William G. Christ and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-04 with Language Arts & Disciplines categories.
This book, part of the BEA Electronic Media Research Series, brings together top scholars researching media literacy and lays out the current state of the field in areas such as propaganda, news, participatory culture, representation, education, social/environmental justice, and civic engagement. The field of media literacy continues to undergo changes and challenges as audiences are reconceptualized and reconfigured, media industries are transformed and replaced, and the production of media texts is available to anyone with a smartphone. The book provides an overview of these. It offers readers specific examples and recommendations to help others as they develop their own teaching and research agendas. Media Literacy in a Disruptive Media Environment will be of great interest to scholars and graduate students studying media literacy through the lens of broadcasting, communication studies, media and cultural studies, film, and digital media studies.