Art Direction Explained At Last

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Art Direction Explained At Last

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Author : Steven Heller
language : en
Publisher: Laurence King Publishing
Release Date : 2009-09-16

Art Direction Explained At Last written by Steven Heller and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-16 with Design categories.

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

The Education Of A Graphic Designer

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Author : Steven Heller
language : en
Publisher: Simon and Schuster
Release Date : 2015-10-20

The Education Of A Graphic Designer written by Steven Heller and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-20 with Design categories.

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Art Direction And Production Design

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Author : Lucy Fischer
language : en
Publisher: Rutgers University Press
Release Date : 2015-03-06

Art Direction And Production Design written by Lucy Fischer and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-06 with Art categories.

How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.

The Art Direction Handbook For Film Television

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Author : Michael Rizzo
language : en
Publisher: CRC Press
Release Date : 2014-07-11

The Art Direction Handbook For Film Television written by Michael Rizzo and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-11 with Performing Arts categories.

In this new and expanded edition of The Art Direction Handbook, author Michael Rizzo now covers art direction for television, in addition to updated coverage of film design. This comprehensive, professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, supervising scenery construction, and surviving production. Beyond that, there is an emphasis on not just how to do the job, but how to succeed and secure other jobs. Rounding out the text is an extensive collection of useful forms and checklists, as well as interviews with prominent art directors.

The Art Direction Handbook For Film

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Author : Michael Rizzo
language : en
Publisher: Taylor & Francis
Release Date : 2013-07-18

The Art Direction Handbook For Film written by Michael Rizzo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Performing Arts categories.

Whether you'd like to be an art director or already are one, this book contains valuable solutions that will help you get ahead. This comprehensive, thorough professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, constructing scenery, and surviving production. You will not only learn how to do the job, but how to succeed and secure future jobs. Rounding out the text is an extensive collection of useful forms and checklists, along with interviews with prominent art directors, relevant real-life anecdotes, and blueprints, sketches, photographs, and stills from Hollywood sets.

Above The Fold Revised Edition

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Author : Brian D Miller
language : en
Publisher: Simon and Schuster
Release Date : 2016-07-15

Above The Fold Revised Edition written by Brian D Miller and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Computers categories.

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Illustration

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Author : Andrew Hall
language : en
Publisher: Hachette UK
Release Date : 2011-05-06

Illustration written by Andrew Hall and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-06 with Design categories.

This broad introduction to illustration reveals the artistic, intellectual and organizational skills needed to practice as a freelance illustrator, and helps the reader navigate the specialist areas of its application. There is a practical introduction to image-making, covering ways of drawing, viewpoints and perspective, colour palettes and choice of media, along with an examination of how illustration communicates through metaphor, symbolism, wit, narrative, and more. Chapters devoted to editorial, publishing, corporate/advertising and the entertainment industry introduce the reader to the nature and function of different types of illustration, tracking the progress of real-life commissions and presenting a gallery of examples of contemporary work. The book also addresses practical considerations when setting up a working environment, from the design of the workspace – lighting, computer equipment and basic tools – to time management and collaborative working.

The Fundamentals Of Interactive Design

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Author : Michael Salmond
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-03-04

The Fundamentals Of Interactive Design written by Michael Salmond and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-04 with Design categories.

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

Henry Bumstead And The World Of Hollywood Art Direction

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Author : Andrew Horton
language : en
Publisher: University of Texas Press
Release Date : 2010-01-01

Henry Bumstead And The World Of Hollywood Art Direction written by Andrew Horton and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Performing Arts categories.

From a hotel in Marrakech in The Man Who Knew Too Much, to small-town Alabama in To Kill a Mockingbird, to Mission Control in Space Cowboys, creating a fictional, yet wholly believable world in which to film a movie has been the passion and life's work of Henry Bumstead, one of Hollywood's most celebrated production designers. In a career that has spanned nearly seventy years, Bumstead has worked on more than one hundred movies and television films. His many honors include Academy Awards for Art Direction for To Kill a Mockingbird and The Sting, as well as nominations for Vertigo and The Unforgiven. This popularly written and extensively illustrated book tells the intertwining stories of Henry Bumstead's career and the evolution of Hollywood art direction. Andrew Horton combines his analysis of Bumstead's design work with wide-ranging interviews in which Bumstead talks about working with top directors, including Alfred Hitchcock, George Roy Hill, Robert Mulligan, and Clint Eastwood, as well as such stars as Paul Newman, Robert Redford, Doris Day, Jimmy Stewart, Sidney Poitier, Bill Cosby, Jerry Lewis, and James Cagney. Numerous production drawings, storyboards, and film stills illustrate how Bumstead's designs translated to film. This portrait of Bumstead's career underscores an art director's crucial role in shaping the look of a film and also tracks the changes in production design from the studio era through location shooting to today's use of high-tech special effects.

Designing For Screen

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Author : Georgina Shorter
language : en
Publisher: Crowood
Release Date : 2012-08-01

Designing For Screen written by Georgina Shorter and has been published by Crowood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-01 with Performing Arts categories.

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen.