Artificial Intelligence Based Online Marketing
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The Future Of Artificial Intelligence In Digital Marketing
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Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date : 2017-09-01
The Future Of Artificial Intelligence In Digital Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-01 with Business & Economics categories.
The Future of Artificial Intelligence in Digital Marketing" is a meticulously crafted research book designed to cater to higher education enthusiasts. Within its pages lies a treasure trove of practical information, unveiling the profound impact of AI on digital marketing processes. This comprehensive work is tailored for marketing experts and scholars alike, providing valuable insights into the seamless integration of AI technologies in the marketing landscape. Highlights: Embracing the AI Revolution: A Journey into Digital Marketing Embark on a captivating journey as we explore the rise of Artificial Intelligence in the world of digital marketing. Discover the core principles and innovative technologies reshaping marketing strategies, and unlock the potential of AI for businesses of all scales. Leveraging AI for Consumer Insights and Market Analysis: Unravel the power of AI-driven data analytics as we delve into the art of understanding and connecting with target audiences. Experience the transformative capabilities of AI in extracting invaluable consumer insights, sentiment analysis, and predictive modeling. Personalization Redefined: AI in Customer Experience Witness a paradigm shift in customer experience through personalized AI-driven interactions. Uncover the secrets to crafting tailored marketing campaigns that resonate with individuals on a deeper level, fostering brand loyalty like never before. Automating Marketing Processes with AI: Streamline your marketing workflows with AI automation. Learn how AI-powered tools optimize various marketing tasks, enabling you to focus on creativity and strategic decision-making. Ethical Considerations and Future Prospects: Explore the ethical dimensions of AI in digital marketing and its implications for the industry's future. Delve into responsible AI practices and ponder the endless possibilities of this ever-evolving technology. "The Future of Artificial Intelligence in Digital Marketing" is a must-have resource for all those seeking to stay at the forefront of marketing innovation. Embrace the AI revolution and equip yourself with the knowledge to thrive in the digital marketing landscape of tomorrow.
Using Artificial Intelligence In Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Artificial Intelligence Based Online Marketing
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Author : Ms.Hridayama Dev Varm
language : en
Publisher: Leilani Katie Publication
Release Date : 2024-04-03
Artificial Intelligence Based Online Marketing written by Ms.Hridayama Dev Varm and has been published by Leilani Katie Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Computers categories.
Ms.Hridayama Dev Varma, Senior Research Scholar, Faculty of Management, SRM Institute of Science and Technology, Kattankulathur, Chengalpattu, Tamil Nadu, India. Mrs. Neglur Indrani Sudhindra , Full Time Research Scholar , Faculty of Management , SRM Institute of Science and Technology, Kattankulathur, Chengalpattu, Tamil Nadu, India . Mr. Surjadeep Dutta,Senior Research Scholar, Faculty of Management, SRM Institute of Science and Technology, Kattankulathur, Chengalpattu, Tamil Nadu, India.
Artificial Intelligence For Marketing
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14
Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
The Ai Marketing Canvas
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Author : Raj Venkatesan
language : en
Publisher: Stanford University Press
Release Date : 2021-05-18
The Ai Marketing Canvas written by Raj Venkatesan and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Machine Learning And Artificial Intelligence In Marketing And Sales
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Author : Niladri Syam
language : en
Publisher:
Release Date : 2021-03-10
Machine Learning And Artificial Intelligence In Marketing And Sales written by Niladri Syam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-10 with Business & Economics categories.
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming. Bringing together the qualitative and the technological, and avoiding a simplistic broad overview, this book equips those in the field with methods to implement machine learning and AI models within their own organisations. Bridging the Domain Specialist - Data Scientist Gap (DS-DS Gap) is imperative to the success of this and chapters delve into this subject from a marketing practitioner and the data scientist perspective. Rather than a context-free introduction to AI and machine learning, data scientists implementing these methods for addressing marketing and sales problems will benefit most if they are exposed to how AI and machine learning have been applied specifically in the marketing and sales contexts. Marketing and sales practitioners who want to collaborate with data scientists can be much more effective when they expand their understanding across boundaries to include machine learning and AI.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Ai Based Online Marketing Techniques
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Author : Dr.R.Muzhumathi
language : en
Publisher: SK Research Group of Companies
Release Date : 2024-12-18
Ai Based Online Marketing Techniques written by Dr.R.Muzhumathi and has been published by SK Research Group of Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-18 with Business & Economics categories.
Dr.R.Muzhumathi, Assistant Professor, Department of Management Science, Velammal Engineering College, Chennai, Tamil Nadu, India. Dr.K.Jawaharrani, Professor, Department of Management Science, St. Joseph’s College of Engineering, Chennai, Tamil Nadu, India. Dr.A.Joy, Associate Professor & Head, Department of Management Studies, Ethiraj College for Women, Chennai, Tamil Nadu, India. Dr.J.Srilekha, Associate Professor, Department of Management Studies, Ethiraj College for Women, Chennai, Tamil Nadu, India.
Ai Based Online Marketing Techniques
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Author : Dr.M.Chandrasekar
language : en
Publisher: SK Research Group of Companies
Release Date : 2024-10-25
Ai Based Online Marketing Techniques written by Dr.M.Chandrasekar and has been published by SK Research Group of Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-25 with Business & Economics categories.
Dr.M.Chandrasekar, Assistant Professor and Research Advisor, Department of Commerce, Bishop Heber College (Autonomous), Tiruchirappalli, Tamil Nadu, India. Dr.G.Yashodha, Assistant Professor, Department of Commerce in Computer Applications, Holy Cross College (Autonomous), Tiruchirappalli, Tamil Nadu, India. Dr.K.Sowmiya, Assistant Professor, Department of Commerce, Srimad Andavan Arts and Science College (Autonomous), Tiruchirappalli, Tamil Nadu, India.