Artificial Intelligence For Marketing Management
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Artificial Intelligence For Marketing Management
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Author : Park Thaichon
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-10
Artificial Intelligence For Marketing Management written by Park Thaichon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-10 with Business & Economics categories.
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Artificial Intelligence And Machine Learning And Marketing Management
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Author : James Seligman
language : en
Publisher: Lulu.com
Release Date : 2018-09-20
Artificial Intelligence And Machine Learning And Marketing Management written by James Seligman and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-20 with Business & Economics categories.
OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.
Artificial Intelligence In Marketing Management
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Author : Dr Surendra Mohan Nayak
language : en
Publisher: Independently Published
Release Date : 2024-03-11
Artificial Intelligence In Marketing Management written by Dr Surendra Mohan Nayak and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-11 with Business & Economics categories.
Welcome to the forefront of the marketing revolution through the book titled "Artificial Intelligence in Marketing Management". In this book, we delve into the transformative power of Artificial Intelligence (AI) within the realm of marketing management. As businesses navigate an increasingly complex and competitive landscape, AI emerges as a game-changer, offering unparalleled insights, efficiency, and effectiveness in reaching and engaging target audiences. The fusion of AI and marketing management represents a seismic shift in how companies understand consumer behavior, optimize campaigns, and drive business growth. No longer confined to traditional methods of market research and demographic analysis, AI empowers marketers to harness the vast reservoirs of data generated by digital interactions, transforming raw information into actionable insights with unprecedented speed and accuracy. In the following chapters, we embark on a journey through the multifaceted applications of AI in marketing management. From predictive analytics and customer segmentation to personalized content delivery and real-time optimization, we explore the myriad ways in which AI revolutionizes every aspect of the marketing lifecycle. Drawing upon real-world case studies and cutting-edge examples, this book serves as a comprehensive guide for marketers, business leaders, and academics alike, seeking to unlock the full potential of AI in driving strategic decision-making and fostering meaningful connections with consumers. May this book inspire curiosity, spark innovation, and pave the way for a new era of marketing management powered by Artificial Intelligence. Welcome to the dawn of AI-driven marketing management.
Using Artificial Intelligence In Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Artificial Intelligence In Marketing
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Author : K. Sudhir
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-03-13
Artificial Intelligence In Marketing written by K. Sudhir and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Business & Economics categories.
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Artificial Intelligence Machine Learning In Marketing
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Author : James Seligman
language : en
Publisher: Lulu.com
Release Date : 2020-02-17
Artificial Intelligence Machine Learning In Marketing written by James Seligman and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-17 with Computers categories.
The theory and practice of AI and ML in marketing saving time, money
Lean Ai
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Author : Lomit Patel
language : en
Publisher: O'Reilly Media
Release Date : 2020-01-30
Lean Ai written by Lomit Patel and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30 with Business & Economics categories.
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Artificial Intelligence For Marketing
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14
Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Artificial Intelligence In Marketing
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Author : Taylor & Francis Group
language : en
Publisher:
Release Date : 2018-08-31
Artificial Intelligence In Marketing written by Taylor & Francis Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with categories.
The Ai Marketing Canvas
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Author : Raj Venkatesan
language : en
Publisher: Stanford University Press
Release Date : 2021-05-18
The Ai Marketing Canvas written by Raj Venkatesan and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.