Artists Advertising And The Borders Of Art
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Artists Advertising And The Borders Of Art
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Author : Michele H. Bogart
language : en
Publisher: University of Chicago Press
Release Date : 1995
Artists Advertising And The Borders Of Art written by Michele H. Bogart and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Art categories.
In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Art And Advertising
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Author : Joan Gibbons
language : en
Publisher: Bloomsbury Publishing
Release Date : 2011-05-12
Art And Advertising written by Joan Gibbons and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Design categories.
Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.
Marketing The Arts
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2010-04-27
Marketing The Arts written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-27 with Art categories.
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
The Fine Art Of Advertising
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Author : Barry Hoffman
language : en
Publisher:
Release Date : 2002
The Fine Art Of Advertising written by Barry Hoffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Design categories.
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.
The Enchantments Of Mammon
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Author : Eugene McCarraher
language : en
Publisher: Belknap Press
Release Date : 2019
The Enchantments Of Mammon written by Eugene McCarraher and has been published by Belknap Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Eugene McCarraher challenges the conventional view of capitalism as a force for disenchantment. From Puritan and evangelical valorizations of profit to the heavenly Fordist city, the mystically animated corporation, and the deification of the market, capitalism has hijacked our intrinsic longing for divinity, laying hold to our souls.
Picturing The New Negro
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Author : Caroline Goeser
language : en
Publisher:
Release Date : 2007
Picturing The New Negro written by Caroline Goeser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Art categories.
Chronicles the vibrant partnership between literary and visual African American artists that resulted in the image of the New Negro. In the process, demonstrates that commercial illustration represents the largest and, in some cases, most progressive body of visual art associated with the Harlem Renaissance.
Buyways
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Author : Catherine Gudis
language : en
Publisher: Psychology Press
Release Date : 2004
Buyways written by Catherine Gudis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
From Idolatry To Advertising
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Author : Susan G. Josephson
language : en
Publisher: Routledge
Release Date : 1996
From Idolatry To Advertising written by Susan G. Josephson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
Traces the cultural evolution of the visual arts, looking at the ways in which culture shapes art, the role of institutional structures, and debates over censorship, public art, and popular art. Overviews the evolution of fine art from the Renaissance to the present, and discusses the histories of design and advertising, and the interaction of art and technology, especially in the marriage of the television and computer. For students in art and cultural studies. Paper edition (unseen), $19.95. Annotation copyrighted by Book News, Inc., Portland, OR
John Sloan
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Author : Michael Lobel
language : en
Publisher: Yale University Press
Release Date : 2014-04-29
John Sloan written by Michael Lobel and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-29 with Art categories.
This fascinating book highlights the artist’s early career as an illustrator and how it influenced his work as a painter and shaped his response to modernism.
Developing Visual Arts Education In The United States
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Author : Mary Ann Stankiewicz
language : en
Publisher: Springer
Release Date : 2016-06-15
Developing Visual Arts Education In The United States written by Mary Ann Stankiewicz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-15 with Education categories.
This book examines how Massachusetts Normal Art School became the alma mater par excellence for generations of art educators, designers, and artists. The founding myth of American art education is the story of Walter Smith, the school’s first principal. This historical case study argues that Smith’s students formed the professional network to disperse art education across the United States, establishing college art departments and supervising school art for industrial cities. As administrative progressives they created institutions and set norms for the growing field of art education. Nineteenth-century artists argued that anyone could learn to draw; by the 1920s, every child was an artist whose creativity waited to be awakened. Arguments for systematic art instruction under careful direction gave way to charismatic artist-teachers who sought to release artistic spirits. The task for art education had been redefined in terms of living the good life within a consumer culture of work and leisure.