Artists And Markets In Music
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Artists And Markets In Music
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Author : Cameron M. Weber
language : en
Publisher: Taylor & Francis
Release Date : 2023-08-30
Artists And Markets In Music written by Cameron M. Weber and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-30 with Business & Economics categories.
This monograph is an innovative examination of the political economy of music. It integrates original economic theories and empirical research to shed light on the economic and social forces shaping music and society today. Interactive relationships, such as the importance of entrepreneurship, serendipity and authenticity, will be explored in artist subjective determinations of success. In particular, this book deeply explores the mental health of musicians and "creative destruction" during the covid era, copyrights in music markets and an evaluation of the importance of entrepreneurship and brand marketing in the life of musical artists. The monograph contributes empirical research to underexplored areas in the cultural economics of music, such as the proposed musical production function by Samuel Cameron (Routledge 2015) and the concept of distinction in cultural production by Pierre Bourdieu (Routledge 1984, 2010) as uniquely applied with examples from the covid era. Readers will benefit from this easy-to-understand interdisciplinary exploration of the music industry with a focus on the United States and the political economy of music during the covid era. Most cultural economics is focused on Europe and Asia, so this emphasis on the United States will be of interest. This book will be a beneficial reference work for researchers and will find an audience among music professionals and artists. Academics and non-academics, experts and novices interested in music and political economy will also find value in Artists and Markets in Music.
Music Markets And Consumption
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Author : Daragh O'Reilly
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2013-05-31
Music Markets And Consumption written by Daragh O'Reilly and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
The Global Music Industry
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Author : Arthur Bernstein
language : en
Publisher: Routledge
Release Date : 2013-09-13
The Global Music Industry written by Arthur Bernstein and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Music categories.
For everyone in the music industry—record labels, managers, music publishers, and the performers themselves—it is important to understand the world music marketplace and how it functions. Yet remarkably little has been written about the music business outside of the U.S. The Global Music Industry: Three Perspectives gives a concise overview of the issues facing everyone in the international music industry. Designed for an introductory course on music business, the book begins with an introduction to the field around the world, then focuses on global issues by region, from bootlegging and copyright to censorship and government support. It will be a standard resource for students, professionals, and musicians.
Record Label Marketing
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Author : Tom Hutchison
language : en
Publisher: Taylor & Francis
Release Date : 2005-12-14
Record Label Marketing written by Tom Hutchison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-14 with Technology & Engineering categories.
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.
Making A Living In Your Local Music Market
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Author : Dick Weissman
language : en
Publisher: Hal Leonard Corporation
Release Date : 2006
Making A Living In Your Local Music Market written by Dick Weissman and has been published by Hal Leonard Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Music categories.
You can survive happily as a musician in your local music market. This book shows you how to expand and develop your skills as a musician and a composer right in your own backyard. Making a Living in Your Local Music Market explores topics relevant to musicians of every level: Why should a band have an agreement? How can you determine whether a personal manager is right for you? Are contests worth entering? What trade papers are the most useful? Why copyright your songs? Also covers: * Developing and packaging your artistic skills in the marketplace * Dealing with contractors, unions, club owners, agents, etc. * Producing your own recordings * Planning your future in music * Music and the Internet * Artist-operated record companies * The advantages and disadvantages of independent and major record labels * Grant opportunities for musicians and how to access them * College music business programs * Seminars and trade shows * Detailed coverage of regional music markets, including Austin, Atlanta, Denver, Miami, Seattle, and Portland, Oregon.
Record Label Marketing
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Author : Clyde Philip Rolston
language : en
Publisher: CRC Press
Release Date : 2015-11-19
Record Label Marketing written by Clyde Philip Rolston and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Technology & Engineering categories.
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
Marketing Recorded Music
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Author : Tammy Donham
language : en
Publisher: CRC Press
Release Date : 2022-06-12
Marketing Recorded Music written by Tammy Donham and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-12 with Music categories.
This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
Music In The Market
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Author : Don Cusic
language : en
Publisher: Popular Press
Release Date : 1996
Music In The Market written by Don Cusic and has been published by Popular Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Offers a detailed overview of the business of popular music, showing how it fits into popular culture and how it is disseminated in the American commercial market. Explores subjects such as money flow, talent acquisition and development, and promotion, and discusses marketing strategies and the marketing of specialty areas such as classical, jazz, bluegrass, and folk by small independent labels. Of interest to students and scholars of popular culture and popular music fans. Paper edition (unseen), $22.95. Annotation copyright by Book News, Inc., Portland, OR
The Music Industry Markets And Methods For The 70 S
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Author :
language : en
Publisher:
Release Date : 1970
The Music Industry Markets And Methods For The 70 S written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Music categories.
Fashion Music
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Author : Jochen Strähle
language : en
Publisher: Springer
Release Date : 2017-08-10
Fashion Music written by Jochen Strähle and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).