Arts Audiences Insight
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Arts Audiences Insight
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Author : Arts Council England
language : en
Publisher:
Release Date : 2008-08
Arts Audiences Insight written by Arts Council England and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08 with Audiences in art categories.
Arts Marketing Insights
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Author : Joanne Scheff Bernstein
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
Arts Marketing Insights written by Joanne Scheff Bernstein and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Standing Room Only
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Author : J. Bernstein
language : en
Publisher: Springer
Release Date : 2017-06-30
Standing Room Only written by J. Bernstein and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-30 with Business & Economics categories.
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Understanding Audience Engagement In The Contemporary Arts
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Author : Stephanie E. Pitts
language : en
Publisher: Routledge
Release Date : 2020-09-23
Understanding Audience Engagement In The Contemporary Arts written by Stephanie E. Pitts and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-23 with Business & Economics categories.
Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.
Audience Data And Research
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Author : Steven Hadley
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-04
Audience Data And Research written by Steven Hadley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-04 with Social Science categories.
This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, management and practice. It explores the insights different methodologies, carried out with different kinds of audiences, can contribute both to our immediate understanding of audiences and to the future development of audience research. The book showcases research across the myriad fields that contribute to audience scholarship, highlighting the ability of audience research to engage thinkers and practitioners, from across often falsely divided art forms and academic fields. Together in one volume, these different methodologies explore the potential complementarity of evolving approaches to audience research and provide an in-depth opportunity for investigating innovative methods. Focusing on the need to understand audiences in a deeper and richer way, this volume offers a crucible of thinking and re-thinking about how society understands the impact of arts and culture on audiences. Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice serves as a catalyst to stimulate new critical debate on the potential of empirical audience research to provide fresh insights into questions of audience enrichment and cultural value. It will be a key resource for scholars and researchers of audience studies, media and cultural studies, performance arts research, arts management, and cultural policy. This book was originally published as a special issue of Cultural Trends.
Audience Engagement In The Performing Arts
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Author : Ben Walmsley
language : en
Publisher: Springer Nature
Release Date : 2019-09-11
Audience Engagement In The Performing Arts written by Ben Walmsley and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with Performing Arts categories.
This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Young Audiences Theatre And The Cultural Conversation
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Author : John O'Toole
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-17
Young Audiences Theatre And The Cultural Conversation written by John O'Toole and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-17 with Education categories.
This volume offers rare insights into the connection between young audiences and the performing arts. Based on studies of adolescent and post-adolescent audiences, ages 14 to 25, the book examines to what extent they are part of our society’s cultural conversation. It studies how these young people read and understand theatrical performance. It looks at what the educational components in their theatre literacy are, and what they make of the whole social event of theatre. It studies their views on the relationship between what they themselves decide and what others decide for them. The book uses qualitative and quantitative data collected in a six-year study carried out in the three largest Australian States, thirteen major performing arts companies, including the Sydney Opera House, three state theatre companies and three funding organisations. The book’s perspectives are derived from world-wide literature and company practices and its significance and ramifications are international. The book is written to be engaging and accessible to theatre professionals and lay readers interested in theatre, as well as scholars and researchers. “This extraordinary book thoroughly explains why young people (ages 14-25+) do and do not attend theatre into adulthood by delineating how three inter-linked factors (literacy, confidence, and etiquette) influence their decisions. Given that theatre happens inside spectators’ minds, the authors balance the theatre equation by focusing upon young spectators and thereby dispel numerous beliefs held by theatre artists and educators. Each clearly written chapter engages readers with astute insights and compelling examples of pertinent responses from young people, teachers, and theatre professionals. To stem the tide of decreasing theatre attendance, this highly useful book offers pragmatic strategies for artistic, educational, and marketing directors, as well as national theatre organizations and arts councils around the world. I have no doubt that its brilliantly conceived research, conducted across multiple contexts in Australia, will make a significant and original contribution to the profession of theatre on an international scale.” Jeanne Klein, University of Kansas, USA “Young Audiences, Theatre and the Cultural Conversation is a compelling and comprehensive study on attitudes and habits of youth theatre audiences by leading international scholars in the field. This benchmark study offers unique insights by and for theatre makers and administrators, theatre educators and researchers, schools, parents, teachers, students, audience members of all ages. A key strength within the book centers on the emphasis of the participant voices, particularly the voices of the youth. Youth voices, along with those of teachers and theatre artists, position the extensive field research front and center.” George Belliveau, The University of British Columbia, Canada
Marketing The Arts
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2010-04-27
Marketing The Arts written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-27 with Art categories.
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
Starting A Theatre Company
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Author : Karl Falconer
language : en
Publisher: CRC Press
Release Date : 2023-05-04
Starting A Theatre Company written by Karl Falconer and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-04 with Performing Arts categories.
Exploring everything from company incorporation and marketing, to legal, finance and festivals, Starting a Theatre Company is the complete guide to running a low-to-no budget or student theatre company. Written by an experienced theatre practitioner and featuring on-the-ground advice, this book covers all aspects of starting a theatre company with limited resources, including how to become a company, finding talent, defining a style, roles and responsibilities, building an audience, marketing, the logistics of a production, legalities, funding, and productions at festivals and beyond. The book also includes a chapter on being a sustainable company, and how to create a mindset that will lead to positive artistic creation. Each chapter contains a list of further resources, key terms and helpful tasks designed to support the reader through all of the steps necessary to thrive as a new organisation. An eResource page contains links to a wide range of industry created templates, guidance and interviews, making it even easier for you to get up and running as simply as possible. Starting a Theatre Company targets Theatre and Performance students interested in building their own theatre companies. This book will also be invaluable to independent producers and theatre makers.
Event Audiences And Expectations
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Author : Jo Mackellar
language : en
Publisher: Routledge
Release Date : 2013-08-29
Event Audiences And Expectations written by Jo Mackellar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Travel categories.
Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.