Assessing Communication Integrated Approaches In Political Social And Business Context
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Assessing Communication Integrated Approaches In Political Social And Business Context
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Author : Michele Sorice
language : en
Publisher: LUISS University Press - Po
Release Date : 2012
Assessing Communication Integrated Approaches In Political Social And Business Context written by Michele Sorice and has been published by LUISS University Press - Po this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.
Japanese Horror Culture
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Author : Fernando Gabriel Pagnoni Berns
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-11-17
Japanese Horror Culture written by Fernando Gabriel Pagnoni Berns and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-17 with Social Science categories.
Contemporary Japanese horror is deeply rooted in the folklore of its culture, with fairy tales-like ghost stories embedded deeply into the social, cultural, and religious fabric. Ever since the emergence of the J-horror phenomenon in the late 1990s with the opening and critical success of films such as Hideo Nakata’s The Ring (Ringu, 1998) or Takashi Miike’s Audition (Ôdishon, 1999), Japanese horror has been a staple of both film studies and Western culture. Scholars and fans alike throughout the world have been keen to observe and analyze the popularity and roots of the phenomenon that took the horror scene by storm, producing a corpus of cultural artefacts that still resonate today. Further, Japanese horror is symptomatic of its social and cultural context, celebrating the fantastic through female ghosts, mutated lizards, posthuman bodies, and other figures. Encompassing a range of genres and media including cinema, manga, video games, and anime, this book investigates and analyzes Japanese horror in relation with trauma studies (including the figure of Godzilla), the non-human (via grotesque bodies), and hybridity with Western narratives (including the linkages with Hollywood), thus illuminating overlooked aspects of this cultural phenomenon.
Risk Assessment Modeling And Decision Support
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Author : Ann Bostrom
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-02-10
Risk Assessment Modeling And Decision Support written by Ann Bostrom and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-10 with Science categories.
The papers in this volume integrate results from current research efforts in earthquake engineering with research from the larger risk assessment community. The authors include risk and hazard researchers from the major U.S. hazard and earthquake centers. The volume lays out a road map for future developments in risk modeling and decision support, and positions earthquake engineering research within the family of risk analysis tools and techniques.
Evaluating Communication For Development
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Author : June Lennie
language : en
Publisher: Routledge
Release Date : 2013-02-11
Evaluating Communication For Development written by June Lennie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Business & Economics categories.
Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.
Evaluating Public Communication
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Author : Jim Macnamara
language : en
Publisher: Taylor & Francis Group
Release Date : 2017
Evaluating Public Communication written by Jim Macnamara and has been published by Taylor & Francis Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact oriented evaluation in advertising; public relations; corporate, government, political, and organizational communication; and specialist fields such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice as well as primary research including interviews, content analysis, and ethnography inside the world of evaluating public communication to identify the latest models and approaches. It presents in-depth of analysis of public communication and features: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and research institutes in several countries; Recommendations for standards based on contemporary social science research and industry initiatives such as the Task Force for Standardization of Communication Planning and Evaluation Models and the Coalition for Public Relations Research Standards; A comprehensive review of metrics that can inform evaluation including digital and social media metrics, 10 informal research methods, and more than 30 formal research methods for evaluating public communication; and A dozen contemporary case studies of evaluation of public communication campaigns and projects. Evaluating Public Communicationprovides clear guidance on theory and practice for students of PR, advertising and all fields of communication.
Approaches To Communication Planning
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Author : John Middleton
language : en
Publisher:
Release Date : 1980
Approaches To Communication Planning written by John Middleton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Language Arts & Disciplines categories.
Organizational Communication And Sustainable Development Icts For Mobility
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Author : Hallin, Anette
language : en
Publisher: IGI Global
Release Date : 2009-10-31
Organizational Communication And Sustainable Development Icts For Mobility written by Hallin, Anette and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-31 with Political Science categories.
Covering advantages as well as disadvantages, explores how mobility meets sustainability in contemporary organizational communication.
Global Environment Outlook Geo 6 Healthy Planet Healthy People
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Author : UN Environment
language : en
Publisher: Cambridge University Press
Release Date : 2019-05-31
Global Environment Outlook Geo 6 Healthy Planet Healthy People written by UN Environment and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-31 with Science categories.
Published to coincide with the Fourth United Nations Environmental Assembly, UN Environment's sixth Global Environment Outlook calls on decision makers to take bold and urgent action to address pressing environmental issues in order to protect the planet and human health. By bringing together hundreds of scientists, peer reviewers and collaborating institutions and partners, the GEO reports build on sound scientific knowledge to provide governments, local authorities, businesses and individual citizens with the information needed to guide societies to a truly sustainable world by 2050. GEO-6 outlines the current state of the environment, illustrates possible future environmental trends and analyses the effectiveness of policies. This flagship report shows how governments can put us on the path to a truly sustainable future - emphasising that urgent and inclusive action is needed to achieve a healthy planet with healthy people. This title is also available as Open Access on Cambridge Core.
Communicating In Global Business Negotiations
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Author : Jill E. Rudd
language : en
Publisher: SAGE Publications
Release Date : 2007-03-21
Communicating In Global Business Negotiations written by Jill E. Rudd and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-21 with Language Arts & Disciplines categories.
"Communication in Global Business Negotiations: A Geocentric Approach presents college-level business and communications majors with a new approach for studying communication and negotiation in international business, using a geocentric cross-disciplinary framework. Chapters cover intercultural communication, provide students with a view of the world and how to negotiate with others from different cultures, and uses practitioners' perspectives to inject real-world case studies and scenarios into the picture. College-level business collections will find this an essential acquisition." —THE MIDWEST BOOK REVIEW "Authors Jill E. Rudd and Diana R. Lawson uniquely integrate communication and international business perspectives to help readers develop a strong understanding of the elements for negotiating an international setting, as well as the skills needed to adapt to the changing environment." —BUSINESS INDIA Presenting a new method for the study of communication and negotiation in international business, this text provides students with the knowledge to conduct negotiations from a geocentric framework. Authors Jill E. Rudd and Diana R. Lawson integrate communication and international business perspectives to help readers develop a strong understanding of the elements necessary for negotiating in a global setting, as well as the skills needed to adapt to the changing environment. This geocentric orientation is an evolution of global learning resulting in effective worldwide negotiation. Key Features: Offers a cross-disciplinary approach: The fields of communication and business are integrated to provide a macro-orientation to global business negotiation. Devotes a chapter to intercultural communication competency: Scales are included to help students assess their potential to become a successful global business negotiators. Provides students with a view of the world in negotiating with others from different cultures: Up-to-date information about current international business contexts gives insight into the challenges experienced by global business negotiators. Discusses alternative dispute resolution: Because of differences in culture and in political structure from one country to another, a chapter is devoted to this growing area of global business negotiation. Presents practitioners' perspectives: These perspectives illustrate the "real world" of global business negotiation and reinforce the importance of understanding cultural differences. Intended Audience: This is an ideal core text for advanced undergraduate and graduate courses such as Negotiation & Conflict Resolution and International Business & Management in the departments of Communication and Business & Management.
Political Communication In Real Time
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Author : Dan Schill
language : en
Publisher:
Release Date : 2017
Political Communication In Real Time written by Dan Schill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Communication in politics categories.
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods do not capture this changed, dynamic environment so it is time to recognize emerging ways of knowing how communication works. This book provides the first real assessment of methods used to study the new digital media environment. Top researchers in the field use continuous or real time response methods to explain how viewer attitudes can be measured over time, message effects can be pin--pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, Google, and Twitter show how the approach is being innovatively used in the field.