Atravessando O Abismo
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Atravessando O Abismo
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Author : Rose Moura
language : pt-BR
Publisher: Clube de Autores
Release Date : 2015-10-12
Atravessando O Abismo written by Rose Moura and has been published by Clube de Autores this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-12 with Religion categories.
Atravessando o abismo relata o testemunho do milagre da cura, vivido pela própria autora, através do poder da fé e da oração. Um milagre impactante que vale à pena conhecer!
Crossing The Chasm
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Author : Geoffrey A. Moore
language : en
Publisher: HarperBusiness
Release Date : 2002
Crossing The Chasm written by Geoffrey A. Moore and has been published by HarperBusiness this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Crossing The Chasm 3rd Edition
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Author : Geoffrey A. Moore
language : en
Publisher: Harper Collins
Release Date : 2014-01-28
Crossing The Chasm 3rd Edition written by Geoffrey A. Moore and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Business & Economics categories.
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Crossing The Chasm
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Author : Geoffrey A. Moore
language : en
Publisher: Harperbusiness
Release Date : 1995-01-01
Crossing The Chasm written by Geoffrey A. Moore and has been published by Harperbusiness this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Business & Economics categories.
Guide to marketing high-tech products
The Infinite Staircase
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Author : Geoffrey A. Moore
language : en
Publisher: BenBella Books
Release Date : 2021-08-10
The Infinite Staircase written by Geoffrey A. Moore and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-10 with Science categories.
NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES “Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book Review In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Moore uses his signature framework-based approach to answer these questions, taking us on an intellectual roller coaster ride through physics, chemistry, biology, the social sciences and the humanities. Along the way, he builds a metaphorical ladder that leads from the big bang to the need for ethical action in our daily lives. Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality provides a coherent and unified platform for a full human life.
O Ltimo Bordel Da Urss
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Author : Jean Michel Mikad
language : en
Publisher: Jean Michel Mikad
Release Date : 2024-01-12
O Ltimo Bordel Da Urss written by Jean Michel Mikad and has been published by Jean Michel Mikad this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-12 with Fiction categories.
À medida que a União Soviética desmorona, um desiludido oficial da KGB descobre um manuscrito enigmático escondido nas profundezas do Kremlin, lançando-o em uma perigosa missão para expor um segredo que poderia reescrever a história russa. Ivan Kuznetsov sabe que a Cortina de Ferro está caindo. Em meio ao caos, ele se depara com sussurros de um bordel clandestino que influenciou os homens mais poderosos da Rússia por gerações. Impulsionado pelo dever e pela curiosidade, Ivan investiga mais a fundo, arriscando-se. O caminho sinuoso leva Ivan a um elegante bordel no coração de Moscou, abrigando relíquias que remontam através dos anais do tempo. A madame, Ekaterina, relata histórias de enganos, espionagem e chantagem que silenciosamente guiaram o curso do país por séculos. Suas histórias revelam como o destino da Rússia muitas vezes foi decidido não nos corredores do governo, mas atrás destas paredes douradas. Mas Ivan logo descobre que os segredos do bordel vêm com um preço mortal. Com o tempo se esgotando e a KGB em seu encalço, ele deve escolher entre revelar a verdade e arriscar a vida que conhece, ou deixar que O Último Bordel da URSS se desvaneça na lenda. Neste conto emocionante, a busca de um homem pela verdade se transforma em uma luta para expor um poder sombrio que manipulou tanto o Tsar quanto o Comissário, enquanto o futuro de sua nação pende na balança.
Escape Velocity
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Author : Geoffrey A. Moore
language : en
Publisher: Harper Collins
Release Date : 2011-09-06
Escape Velocity written by Geoffrey A. Moore and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-06 with Business & Economics categories.
From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Based on twenty years’ experience advising the top leaders of many of the world’s most successful enterprises, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business. As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale. In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers—category power, company power, market power, offer power, and execution power—this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise’s portfolio out of lower-growth and into higher-growth categories; how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage; how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success; how to create unmatchable offerings by being swift to neutralize competitors’ innovations and laser-focused on driving in-house innovations to make a business impervious to competitors; how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way. Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector. At a time when the world is looking to established enterprises for growth and stability, Moore’s analysis is penetrating and his prescriptions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.
Utopias Distopias
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Author : Maria de Fátima Silva
language : pt
Publisher: Imprensa da Universidade de Coimbra / Coimbra University Press
Release Date : 2009-03-01
Utopias Distopias written by Maria de Fátima Silva and has been published by Imprensa da Universidade de Coimbra / Coimbra University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-01 with Dystopias categories.
Porque a palavra e o interesse pelo tema UTOPIA / DISTOPIA são marcantes na Modernidade, mas cobrem um modelo literário e cultural de raízes profundas - desde o Mundo Antigo, reforçadas pelo impulso que lhe foi dado pelo Renascimento -, se afigurou oportuno disponibilizar um conjunto de reflexões sobre o tema. Que mais relevante percurso, literário, filosófico e científico, se poderia propor, ao universo conturbado que nos cerca, do que este voo pela imaginação e pela memória? Interest in the subject of UTOPIA / DYSTOPIA has marked modernity, though it is a literary and cultural model with very deep roots, stretching from the Ancient World and reinforced by the Renaissance. What more relevant literary, philosophical and scientific trajectory could we propose for the perturbed universe that surrounds us, than this flight into the imagination and memory?
Eles Cruzaram O Abismo
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Author : Joel Yutaka Sugano
language : pt-BR
Publisher: Appris Editora e Livraria Eireli - ME
Release Date : 2017-01-01
Eles Cruzaram O Abismo written by Joel Yutaka Sugano and has been published by Appris Editora e Livraria Eireli - ME this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Business & Economics categories.
Todos os dias novos empreendimentos são idealizados, criados e iniciam suas atividades. Entretanto, decorrido algum tempo, apenas alguns desses novos empreendimentos podem ser considerados um sucesso, sendo que grande parte, fracassa. Em Crossing the Chasm (sem tradução para o português), Geoffrey A. Moore oferece explicação para esse tipo de fracasso em empresas de alta tecnologia. Segundo Moore, o empreendedor deve buscar a transição de um mercado inicial dominado por poucos visionários para um mercado mainstream dominado por um grande grupo de consumidores, que são predominantemente de orientação pragmática. Contudo, Moore comparou essa transição a um abismo e apresentou algumas maneiras de o atravessar. Alguns autores expandiram esse conceito aplicando-o a outros produtos e mercados, que não são tecnológicos. Ademais, outras ferramentas e conceitos surgiram, agregando mais suportes ao portfólio dos empreendedores, tais como a startup enxuta e o modelo de negócios canvas. Assim, diversas leituras permaneceram à disposição dos empreendedores. Infelizmente tais obras abordavam em sua maioria exemplos quase que unicamente do mercado internacional e não atendiam aos pressupostos do mercado brasileiro, que possui características peculiares. Portanto, uma nova obra, que congregasse conceitos testados e aprovados, tornou-se necessário. Essa é a lacuna explorada na presente obra, que adota uma abordagem prática. Quatro empresas de diferentes ramos receberam visitas in loco, e entrevistas em profundidade garantiram o detalhamento de como tais iniciativas cruzaram o abismo. Duas empresas do agronegócio foram abordadas. A primeira empresa foi escolhida por desenvolver alimentos leves e saudáveis, com destaque para a linha de queijos, iogurtes e outros produtos lacfree. A outra empresa do agronegócio foi escolhida devido ao seu inovador café em sachê.
Li Es De Abismo
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Author : Gustavo Corção
language : pt-BR
Publisher: Sinergia
Release Date : 1954
Li Es De Abismo written by Gustavo Corção and has been published by Sinergia this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with categories.