Audience Ratings
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Audience Ratings
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Author : Hugh Malcolm Beville
language : en
Publisher: Psychology Press
Release Date : 1988
Audience Ratings written by Hugh Malcolm Beville and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Rating The Audience
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Author : Mark Balnaves
language : en
Publisher: A&C Black
Release Date : 2011-10-25
Rating The Audience written by Mark Balnaves and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Social Science categories.
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Television Audiences Across The World
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Author : J. Bourdon
language : en
Publisher: Springer
Release Date : 2014-01-24
Television Audiences Across The World written by J. Bourdon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-24 with Performing Arts categories.
This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Ratings Analysis
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Author : James Webster
language : en
Publisher: Routledge
Release Date : 2005-10-18
Ratings Analysis written by James Webster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-18 with Business & Economics categories.
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Rating The Audience
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Author : Mark Balnaves
language : en
Publisher: A&C Black
Release Date : 2011-10-11
Rating The Audience written by Mark Balnaves and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-11 with Social Science categories.
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Ratings Analysis
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Author : James Webster
language : en
Publisher: Routledge
Release Date : 2013-10-30
Ratings Analysis written by James Webster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Social Science categories.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Tracking The Audience
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Author : Karen Buzzard
language : en
Publisher: Routledge
Release Date : 2012
Tracking The Audience written by Karen Buzzard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.
Electronic Media Ratings
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Author : Karen Buzzard
language : en
Publisher: Butterworth-Heinemann
Release Date : 1992
Electronic Media Ratings written by Karen Buzzard and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Performing Arts categories.
Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.
Mobilising The Audience
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Author : Tom O'Regan
language : en
Publisher: Univ. of Queensland Press
Release Date : 2002
Mobilising The Audience written by Tom O'Regan and has been published by Univ. of Queensland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.
The Handbook Of Media Audiences
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Author : Virginia Nightingale
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
The Handbook Of Media Audiences written by Virginia Nightingale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Social Science categories.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field