Auditing Social Media
DOWNLOAD
Download Auditing Social Media PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Auditing Social Media book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Auditing Social Media
DOWNLOAD
Author : Peter R. Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-25
Auditing Social Media written by Peter R. Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Social Media Audit
DOWNLOAD
Author : Urs E. Gattiker
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-10-28
Social Media Audit written by Urs E. Gattiker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-28 with Business & Economics categories.
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Auditing Social Media
DOWNLOAD
Author : J. Mike Jacka
language : en
Publisher:
Release Date : 2019-08-30
Auditing Social Media written by J. Mike Jacka and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with categories.
Social Media Audits
DOWNLOAD
Author : Urs E Gattiker
language : en
Publisher: Chandos Publishing
Release Date : 2013-10-31
Social Media Audits written by Urs E Gattiker and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Computers categories.
Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. Offers guidance on the use of social media and measuring the success of social media in a business environment Provides practical information on what social media can do for business and how it can be used Aimed at those who use social media in their workplace
Social Media Audit Assurance Program
DOWNLOAD
Author : Norm Kelson
language : en
Publisher:
Release Date : 2011
Social Media Audit Assurance Program written by Norm Kelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Information technology categories.
Content Audits And Inventories
DOWNLOAD
Author : Paula Ladenburg Land
language : en
Publisher: XML Press
Release Date : 2023-05-15
Content Audits And Inventories written by Paula Ladenburg Land and has been published by XML Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-15 with Computers categories.
The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more. New in this edition are chapters on auditing social media channels, apps, brand/messaging, content structure, and accessibility. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes. Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. The audit process begins with a data-rich inventory and layers in a qualitative assessment, empowering content owners and business stakeholders to make informed decisions. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies. Content Audits and Inventories: A Handbook for Content Analysis is a must-read for content professionals seeking to improve their content management strategy.
Content Audits And Inventories
DOWNLOAD
Author : Paula Ladenburg Land
language : en
Publisher: XML Press
Release Date : 2014-10-04
Content Audits And Inventories written by Paula Ladenburg Land and has been published by XML Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-04 with Computers categories.
Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Auditing Measuring And Bringing Transparency To Social Media Advertising Ecosystems
DOWNLOAD
Author : Athanasios Andreou
language : en
Publisher:
Release Date : 2019
Auditing Measuring And Bringing Transparency To Social Media Advertising Ecosystems written by Athanasios Andreou and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Social media advertising has been subject to many privacy complaints. It is largely unknown who advertises on social media, what data the platforms have about users, and why users are being shown particular ads. As a response, platforms like Facebook introduce transparency mechanisms where users receive explanations about why they received an ad, and what data has Facebook inferred about them. The aim of this thesis is to increase transparency in social media advertising. We build a browser extension, AdAnalyst, which collects the ads that users see in Facebook and the explanations that it provides to them, and in return we provide them with aggregated statistics about the ads they receive. By using AdAnalyst, and by conducting experiments where we target the users we monitor with ads, we find that Facebook's explanations are incomplete, misleading and vague. Additionally, we look at who is advertising on Facebook and how are they targeting users. We identify a wide range of advertisers, where some of them are part of potentially sensitive categories, like politics or health. We also find that advertisers employ targeting strategies that can be invasive, or opaque. Finally, we develop a collaborative method that allows us to infer why a user has been targeted with ads on Facebook, by looking at the characteristics of users that received the same ad.
Social Media Marketing
DOWNLOAD
Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2020-11-18
Social Media Marketing written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
Social Media In Employee Selection And Recruitment
DOWNLOAD
Author : Richard N. Landers
language : en
Publisher: Springer
Release Date : 2016-05-03
Social Media In Employee Selection And Recruitment written by Richard N. Landers and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Psychology categories.
This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.