Home eBooks Download › augmented reality and consumer behavior in e commerce

Augmented Reality And Consumer Behavior In E Commerce

Download Augmented Reality And Consumer Behavior In E Commerce PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Augmented Reality And Consumer Behavior In E Commerce book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Augmented Reality And Consumer Behavior In E Commerce

DOWNLOAD
Author : Alexander Pfaff
language : en
Publisher: BoD – Books on Demand
Release Date : 2024-11-21

Augmented Reality And Consumer Behavior In E Commerce written by Alexander Pfaff and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-21 with Business & Economics categories.

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model of a sofa into its dedicated place in the living room via smartphone). AR can thus facilitate a more realistic online product evaluation and potentially increase sales. However, AR's effectiveness may depend on different usage contexts and product characteristics. The main objective of this cumulative dissertation is to provide a better understanding of AR in e-commerce and resulting consumer behavior. To this end, this dissertation studies context- as well as product-related boundary conditions of AR's effectiveness in online product evaluation, and consumers' underlying psychological mechanisms. The author presents four independent articles, which are nested in a general introduction and conclusion. Methodologically, experimental approaches are pursued that allow for drawing causal conclusions (field, laboratory, lab-in-field experiment, and quasi-experimental analysis of retailer data). The first article is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to AR usage in online and offline settings. The three subsequent quantitative-empirical articles examine the following aspects of AR usage: (1) the influence of the AR usage context on consumer perception of the evaluated product, (2) the role of AR in reducing spatial fit uncertainty in e-commerce, and (3) the effectiveness of AR in transferring implicit knowledge in corporate training situations. The results of this dissertation contribute to digital marketing research and provide actionable recommendations for managers.

Augmented Reality And Consumer Behavior In E Commerce

DOWNLOAD
Author : Alexander Pfaff
language : en
Publisher: BoD – Books on Demand
Release Date : 2025-01-06

Augmented Reality And Virtual Reality

DOWNLOAD
Author : Timothy Jung
language : en
Publisher: Springer
Release Date : 2017-09-04

Augmented Reality And Virtual Reality written by Timothy Jung and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-04 with Business & Economics categories.

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

Mastering Augmented Reality

DOWNLOAD
Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date :

Mastering Augmented Reality written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.

Embark on a Journey into the Augmented World of "Mastering Augmented Reality" In an era of boundless technological innovation, the augmented realm stands as a portal to merging the digital and physical realities. "Mastering Augmented Reality" is your ultimate guide to immersing yourself in the art and science of creating dynamic augmented experiences that enhance the way we interact with the world around us. Whether you're a budding AR creator or a curious enthusiast, this book equips you with the knowledge and skills needed to navigate the intricacies of the captivating augmented world. About the Book: "Mastering Augmented Reality" takes you on an enlightening journey through the intricacies of augmented reality, from foundational concepts to advanced techniques. From AR frameworks to content creation, this book covers it all. Each chapter is meticulously designed to provide both a deep understanding of the concepts and practical applications in real-world scenarios. Key Features: · Foundational Principles: Build a strong foundation by understanding the core principles of augmented reality, including tracking, registration, and interaction. · AR Frameworks: Explore a range of AR frameworks and platforms, from marker-based AR to markerless tracking and spatial computing, understanding their capabilities and applications. · Content Creation: Dive into the world of content creation for augmented reality, including 3D modeling, texturing, animation, and interactive experiences. · User Experience: Master the art of crafting seamless user experiences in AR, including interface design, object interaction, and intuitive gestures. · Augmented Environments: Learn how to design and build augmented environments that seamlessly blend digital content with the physical world, from advertising campaigns to educational simulations. · AR Applications: Gain insights into diverse AR applications, from gaming and entertainment to industrial design, healthcare, and more. · Interaction Paradigms: Understand the principles of interaction design for AR, including gesture recognition, spatial UI, and context-aware interactions. · Challenges and Future Trends: Explore the challenges of AR design, from occlusion to privacy concerns, and discover emerging trends shaping the future of augmented reality. Who This Book Is For: "Mastering Augmented Reality" is designed for creators, designers, developers, students, and anyone intrigued by the immersive world of augmented reality. Whether you're aiming to enhance your skills or embark on a journey toward becoming an AR expert, this book provides the insights and tools to navigate the complexities of augmented reality. © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Intro To E Commerce And Social Commerce

DOWNLOAD
Author : Manish Joshi
language : en
Publisher: Educohack Press
Release Date : 2025-02-20

Intro To E Commerce And Social Commerce written by Manish Joshi and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Social Science categories.

"Intro to E-Commerce and Social Commerce" is a comprehensive guide to understanding and thriving in the realms of electronic commerce (e-commerce) and social commerce. Authored by experts in digital marketing, e-commerce, and social media, we offer a panoramic view of the evolution and intricacies of online trading. We start by exploring the roots of e-commerce, tracing its origins from the early days of the internet to its current ubiquity in global trade. Readers are led through the transformative journey of commerce, witnessing the rise of online marketplaces, the advent of digital payments, and the shift towards mobile commerce. Beyond traditional e-commerce, we delve into social commerce, uncovering the relationship between social media platforms and online shopping. Through vivid examples and case studies, readers discover how social networks have become dynamic marketplaces. We equip readers with practical strategies to navigate the digital marketplace, from optimizing user experience and leveraging data analytics to mastering SEO and crafting compelling digital marketing campaigns. We also tackle issues like cybersecurity, privacy concerns, and ethical considerations in digital commerce. With scholarly research, real-world examples, and actionable insights, "Intro to E-Commerce and Social Commerce" is a roadmap for success in digital commerce. Whether you’re a seasoned business veteran or a newcomer, this book is your indispensable companion in mastering the digital market.

Smart Trends In Computing And Communications

DOWNLOAD
Author : Tomonobu Senjyu
language : en
Publisher: Springer Nature
Release Date : 2024-06-01

Smart Trends In Computing And Communications written by Tomonobu Senjyu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Computers categories.

This book gathers high-quality papers presented at the Eighth International Conference on Smart Trends in Computing and Communications (SmartCom 2024), organized by Global Knowledge Research Foundation (GR Foundation) from 12 to 13 January 2024 in Pune, India. It covers the state-of-the-art and emerging topics in information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.

Electronic Commerce 2018

DOWNLOAD
Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2017-10-12

Electronic Commerce 2018 written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-12 with Business & Economics categories.

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Strategic Innovations Of Ai And Ml For E Commerce Data Security

DOWNLOAD
Author : Kaur, Gaganpreet
language : en
Publisher: IGI Global
Release Date : 2024-09-13

Strategic Innovations Of Ai And Ml For E Commerce Data Security written by Kaur, Gaganpreet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-13 with Business & Economics categories.

As e-commerce continues to increase in usage and popularity, safeguarding consumers private data becomes critical. Strategic innovations in artificial intelligence and machine learning revolutionize data security by offering advanced tools for threat detection and mitigation. Integrating AI and machine learning into their security solutions will allow businesses to build customer trust and maintain a competitive edge throughout the growing digital landscapes. A thorough examination of cutting-edge innovations in e-commerce data security may ensure security measures keep up with current technological advancements in the industry. Strategic Innovations of AI and ML for E-Commerce Data Security explores practical applications in data security, algorithms, and modelling. It examines solutions for securing e-commerce data, utilizing AI and machine learning for modelling techniques, and navigating complex algorithms. This book covers topics such as data science, threat detection, and cybersecurity, and is a useful resource for computer engineers, data scientists, business owners, academicians, scientists, and researchers.

Multidisciplinary Research In Arts Science Commerce Volume 17

DOWNLOAD
Author : Chief Editor- Biplab Auddya, Editor- Dr. Mure Vijaya Kumar Reddy, Abhishek Bajaj, Dr. Vani S V, Sangeeta Singh, Dr. Loveneet Kaur, Gaytri
language : en
Publisher: The Hill Publication
Release Date : 2025-01-14

Multidisciplinary Research In Arts Science Commerce Volume 17 written by Chief Editor- Biplab Auddya, Editor- Dr. Mure Vijaya Kumar Reddy, Abhishek Bajaj, Dr. Vani S V, Sangeeta Singh, Dr. Loveneet Kaur, Gaytri and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-14 with Antiques & Collectibles categories.

Artificial Intelligence Based Smart And Secured Applications

DOWNLOAD
Author : Sridaran Rajagopal
language : en
Publisher: Springer Nature
Release Date : 2025-04-21

Artificial Intelligence Based Smart And Secured Applications written by Sridaran Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-21 with Computers categories.

The six-volume set, CCIS 2424 - 2429, constitutes the refereed proceedings of the Third International Conference on Advances in Smart Computing and Information Security, ASCIS 2024, held in Rajkot, Gujarat, India, in October 16–18, 2024. The 138 full papers and 43 short papers presented in these six volumes were carefully reviewed and selected from 667 submissions.The papers presented in these six volumes are organized in the following topical sections: Part I, II, III, IV: Artificial Intelligence & Machine Learning Part V: Smart Computing; Network and Cloud Computing. Part VI: Cyber Security; Computer Application for Sustainability.

Augmented Reality And Consumer Behavior In E Commerce

Recent Posts