Auswirkungen Einer Unternehmerischen Orientierung Zum Nachhaltigen Konsum Auf Die Beziehung Zum Kunden
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Auswirkungen Einer Unternehmerischen Orientierung Zum Nachhaltigen Konsum Auf Die Beziehung Zum Kunden
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Author : Florian Klar
language : de
Publisher: GRIN Verlag
Release Date : 2014-09-02
Auswirkungen Einer Unternehmerischen Orientierung Zum Nachhaltigen Konsum Auf Die Beziehung Zum Kunden written by Florian Klar and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-02 with Business & Economics categories.
Masterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Ruhr-Universität Bochum, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit lag in der Entwicklung eines Modells, das basierend auf dem Ansatz der Business Cases von CSR die Auswirkungen der unternehmerischen Orientierung in Richtung nachhaltigen Konsums auf die Beziehung zu der zentralen organisatorischen Anspruchsgruppe der Kunden abbildet. Um die Relevanz dieses Konzeptes für das Feld der Marketingforschung zu prüfen, wurde der Einfluss des Informationsstandes des Konsumenten bezüglich der CSR-Aktivitäten des Unternehmens (CSR Awareness) sowie der vom Konsumenten wahrgenommene Motive (CSR Motives) für die Orientierung in Richtung nachhaltigen Konsums auf vorökonomische Größen (Identifikation, Kaufabsicht) analysiert. Darüber hinaus wurden Multigruppeneffekte hinsichtlich zusätzlicher Nachhaltigkeitsinformationen zum Produkt in Form eines moralischen Treatments mittels eines multiplen Gruppenvergleichs untersucht.
Der Markt Im Wandel Auswirkungen Eines Nachhaltigen Produktangebots Auf Die Beziehung Zum Kunden
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Author : Florian Klar
language : de
Publisher: Diplomica Verlag
Release Date : 2015-03
Der Markt Im Wandel Auswirkungen Eines Nachhaltigen Produktangebots Auf Die Beziehung Zum Kunden written by Florian Klar and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03 with Business & Economics categories.
Der Konflikt zwischen der Vereinbarkeit von Nachhaltigkeit und Profit beschäftigt die Allgemeinheit seit Beginn der Sozialen Marktwirtschaft. Im Zuge verschiedener gesellschaftlich und ökologisch schwerwiegender Entwicklungen in den letzten Jahrzehnten erscheint diese kontrovers diskutierte Thematik in der heutigen Zeit aktueller denn je. Zur Erreichung der im Rahmen der Rio-Konferenz 1992 von der Weltkommission verabschiedeten Nachhaltigkeitsziele sind sowohl die Konsumenten als auch die Unternehmen gefordert, nicht nachhaltige Produktionsweisen und Konsumgewohnheiten zu überdenken und gezielt Konsequenzen zur Veränderung dieser zu initiieren. Vor diesem Hintergrund beschäftigt sich die Forschung vermehrt mit der Suche nach Erkenntnissen und Faktoren, die eine Entwicklung in Richtung nachhaltigerer Konsummuster fördern können. Aus diesem Sachverhalt ergibt sich die dieser Arbeit zu Grunde liegende Forschungsfrage, welche Auswirkungen eine unternehmerische Orientierung in Richtung nachhaltigen Konsums auf die Beziehung zu der zentralen organisatorischen Anspruchsgruppe der Kunden hat.
Sage Brief Guide To Corporate Social Responsibility
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Author : SAGE Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Corporate Social Responsibility written by SAGE Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.
Greentech Made In Germany
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Author : Germany. Bundesministerium für Umwelt, Naturschutz und Reaktorsicherheit
language : en
Publisher:
Release Date : 2007
Greentech Made In Germany written by Germany. Bundesministerium für Umwelt, Naturschutz und Reaktorsicherheit and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Energy industries categories.
Voluntary Simplicity
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Author : Daniel Doherty
language : en
Publisher: Rowman & Littlefield
Release Date : 2003
Voluntary Simplicity written by Daniel Doherty and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Philosophy categories.
A simpler life. In a shadow cast by the jarring beginning of the new millennium, simplicity has an undeniable appeal. Global conflicts, domestic security concerns, and a stalling economy can make keeping up with the Joneses feel like, at best, a misguided luxury. Now is not a time for excess; it is a time, it would seem, to focus on 'what really matters.' Thus the appeal of voluntary simplicity, a notion that combines the freedom of modernity with certain comforts and virtues of the past. The authors in this volume speak to the what, why, and how of voluntary simplicity (and even to some extent the where, when, and who). Those included range from contemporary academics to thinkers from the turn of the last century, from ardent supporters to staunch critics. They approach the subject from a variety of perspectives-economic, psychological, sociological, historical, and theological. Each either implicitly or explicitly helps us explore the desirability and feasibility of voluntary simplicity.
Corporate Social Responsibility
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Author : Andreas Rasche
language : en
Publisher: Cambridge University Press
Release Date : 2017-03-23
Corporate Social Responsibility written by Andreas Rasche and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.
This introductory textbook explores the key issues in global business in corporate social responsibility.
Biodiversity For Sustainable Development
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Author : K.P. Laladhas
language : en
Publisher: Springer
Release Date : 2016-11-15
Biodiversity For Sustainable Development written by K.P. Laladhas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Science categories.
Divided into three sections, this book explores the three main pillars of sustainable development, namely economy, environment and society, and their interlinkages at the regional level. The first section, Access and Benefit Sharing (ABS) for sustainable development, focuses on international agreements and national legislation, as well as the challenges in implementing ABS in e.g. India. In turn, the second section examines the process of forming Biodiversity Management Committees (BMCs) at the Local Self Government (LSG) level to promote environmental sustainability, highlighting local and community-level conservation initiatives that have led to the conservation of habitats and species. The third section addresses poverty eradication and food security. The case studies included demonstrate how the combination of traditional knowledge and modern techniques can enhance the productivity of traditional crop varieties, yielding greater benefits for communities. The aim of this volume is to disseminate the lessons learned from these case studies, as well as the findings from projects already in place, which can offer recommendations that can be applied to similar problems elsewhere in an attempt to find environmental solutions for sustainable development. Further, it introduces readers to new approaches to inclusive development, demonstrating that participation and grass root empowerment are key drivers of equitable and sustainable development.
A Guide To The Systems Of Provision Approach
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Author : Kate Bayliss
language : en
Publisher: Springer Nature
Release Date : 2021-01-04
A Guide To The Systems Of Provision Approach written by Kate Bayliss and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-04 with Business & Economics categories.
Understanding consumption requires looking at the systems by which goods and services are provided – not just how they are produced but the historically evolved structures, power relations and cultures within which they are located. The Systems of Provision approach provides an interdisciplinary framework for unpacking these complex issues. This book provides a comprehensive account of the Systems of Provision approach, setting out core concepts and theoretical origins alongside numerous case studies. The book combines fresh understandings of everyday consumption using examples from food, housing, and water, with implications for society’s major challenges, including inequality, climate change, and prospects for capitalism. Readers do not require prior knowledge across the subject matter covered but the text remains significant for accomplished researchers and policymakers, especially those interested in the messy real world realities underpinning who gets what, how, and why across public and private provision in global, national, and historical contexts.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Green Marketing Vs Greenwashing Saving The World As A Marketing Strategy
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Author : Marie Schad
language : en
Publisher: GRIN Verlag
Release Date : 2022-02-08
Green Marketing Vs Greenwashing Saving The World As A Marketing Strategy written by Marie Schad and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Business & Economics categories.
Document from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Consumers have developed an awareness of sustainable lifestyles. Young consumers in particular are interested in the origin of products and demand sustainable innovations. Due to the shift in demand and the increasing pressure on companies, the number of environmentally friendly items in assortments is constantly growing. But communicating sustainability is just as important to marketing companies as sustainability itself. But which advertisements actually deliver what they promise? With the trend of green marketing, black sheep have crept in, using companies' sustainability communications for greenwashing without actually producing in an environmentally friendly way. The central theme of this book is the importance of green marketing in today's world. Author Marie Schad sheds light on current and future challenges and shows why the relevance of green marketing will increase and why the concept of sustainability will become more and more important for business. She also provides practical recommendations for action as well as helpful orientation for companies. This book is aimed equally at entrepreneurs and interested consumers.