Automotive Social Business
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Automotive Social Business 2 0
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Author : Kathi Kruse
language : en
Publisher:
Release Date : 2016-06-18
Automotive Social Business 2 0 written by Kathi Kruse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-18 with categories.
We are in the greatest consumer revolution of our lifetime. As the automotive industry climbs its way back from the Great Recession, and confronts disruptive competition, we're witnessing car shoppers and buyers shifting in their decision process. 95% of car purchases begin on the Internet. (Google Consumer Study). Consumers speak to each other using social media and dealers must participate in those conversations to be relevant and authoritative. To remain competitive, today's retailers must reach customers where they are and that's social media. This revised and refreshed 2.0 edition is ready to help you become an automotive social business!
Automotive Social Business
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Author : Kathi Kruse
language : en
Publisher:
Release Date : 2013-05-07
Automotive Social Business written by Kathi Kruse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with categories.
We are in the greatest consumer revolution of our lifetime. As auto dealerships are climbing their way back from the brink of the recession, they see that communication with their customer has changed. Consumers are speaking to each other using Social Media and dealers must participate in those conversations to become relevant and share the details of why their store is the best place to buy.Kathi Kruse is widely known as an automotive business expert who embraced social media early on. This is her definitive guide to helping you succeed! Welcome to Automotive Social Business!
The Automotive Industry And The Environment
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Author : Paul Nieuwenhuis
language : en
Publisher:
Release Date : 2004
The Automotive Industry And The Environment written by Paul Nieuwenhuis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The Automotive Industry And The Environment
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Author : Paul Nieuwenhuis
language : en
Publisher: Woodhead Publishing
Release Date : 2003-07-25
The Automotive Industry And The Environment written by Paul Nieuwenhuis and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-25 with Business & Economics categories.
Abbreviations and glossary -- Introduction -- The structure of the automotive industry -- Markets and the demand for cars -- manufacturers to responsible mobility providers -- Sector shift, inter-sector dynamics and futures studies -- Powertrain and fuel -- Fuel cells and the hydrogen economy -- High volume car production: Budd and Ford -- Alternatives to high volume car production -- Sustainability -- Sustainable mobility -- Practical steps towards sustainability -- Automobility 2050, the vision -- The distributed economy -- The shape of the future -- The roadmap -- Micro factory retailing -- Conclusions and implications -- index.
The Global Automotive Industry
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Author : Paul Nieuwenhuis
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-12
The Global Automotive Industry written by Paul Nieuwenhuis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-12 with Technology & Engineering categories.
The automotive industry is still one of the world's largest manufacturing sectors, but it suffers from being very technology-focused as well as being relatively short-term focused. There is little emphasis within the industry and its consultancy and analyst supply network on the broader social and economic impacts of automobility and of the sector that provides it. The Global Automotive Industry addresses this need and is a first port of call for any academic, official or consultant wanting an overview of the state of the industry. An international team of specialist researchers, both from academia and business, review and analyse the key issues that make vehicle manufacturing still the world’s premier manufacturing sector, closely tied in with the fortunes of both established and newly emerging economies. In doing so, it covers issues related to manufacturing, both established practices as well as new developments; issues relating to distribution, marketing and retail, vehicle technologies and regulatory trends; and, crucially, labour practices and the people who build cars. In all this it explains both how the current situation arose and also likely future trajectories both in terms of social and regulatory trends, as the technological, marketing and labour practice responses to those, leading in many cases to the development of new business models. Key features Provides a global overview of the automotive industry, covering its current state and considering future challenges Contains contributions from international specialists in the automotive sector Presents current research and sets this in an historical and broader industry context Covers threats to the industry, including globalization, economic and environmental sustainability The Global Automotive Industry is a must-have reference for researchers and practitioners in the automotive industry and is an excellent source of information for business schools, governments, and graduate and undergraduate students in automotive engineering.
Technological Innovation And Public Policy
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Author : H. Miyoshi
language : en
Publisher: Springer
Release Date : 2011-10-03
Technological Innovation And Public Policy written by H. Miyoshi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Business & Economics categories.
Focusing on safety and environmental protection issues, this book provides incisive, cutting-edge theoretical analysis that evaluates the impact of new automotive technologies, and the associated public policies, on social welfare.
Social Media Secrets For Car Sales
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Author : Bernard Smalls
language : en
Publisher: Lulu.com
Release Date : 2018-12-04
Social Media Secrets For Car Sales written by Bernard Smalls and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Business & Economics categories.
We love social media for many reasons, but chief among them has to be the ability to engage directly with our friends and family. Social media is a powerful tool for keeping in contact with others. In retail sales of products and services social media can be used as a platform for nearly effortlessly talking directly to both your customers and your potential customers. In this regard social media is unmatched as a ?free? tool for marketing. Social media, when used properly helps your customer along the Path To A Sale. Welcome to Social Media Secrets for Sales!
Experiential Marketing In Automotive Industry
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Author : Anna Adilova
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-10
Experiential Marketing In Automotive Industry written by Anna Adilova and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-10 with Business & Economics categories.
Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 9, The Hague University, language: English, abstract: Experiential marketing has been practiced by a lot of brands across different industries. Not long ago brands in automotive industry began moving away from traditional advertising and embarked in non-traditional channels such as social media advertising and experiential marketing. Since buying a car is a major investment and even a big part of drivers’ lives, personal experience is vital for customers. It is interesting to see that automobile industry companies have been utilizing the concept of experience marketing for a very long time - in the form of test drives. However, in order for the potential customers to seek a test drive, they should already be interested, or at least aware of the car model. So now these companies are aspiring to reach out to their other, more valuable customer segment, which is the people who are not yet attracted by the new product. And to do so, companies are providing their users with other sorts of experiences to demonstrate the features or performance potential of the up-coming or fresh product.
Enterprise Management Automobile Industry Business Cases
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Author : Patrick Siegfried
language : de
Publisher: BoD – Books on Demand
Release Date : 2021-03-15
Enterprise Management Automobile Industry Business Cases written by Patrick Siegfried and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-15 with Business & Economics categories.
Enterprise Management Cases in Automobile Companies especially for lectures in Management
The Art And Science Of Running A Car Dealership
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Author : Max Zanan
language : en
Publisher:
Release Date : 2019-10-09
The Art And Science Of Running A Car Dealership written by Max Zanan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-09 with categories.
This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?