Avoiding Ad Fraud And Supporting Brand Safety Programmatic Advertising Solutions
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Avoiding Ad Fraud And Supporting Brand Safety Programmatic Advertising Solutions
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Author : Khan, Muhammad Ibrahim
language : en
Publisher: IGI Global
Release Date : 2025-01-21
Avoiding Ad Fraud And Supporting Brand Safety Programmatic Advertising Solutions written by Khan, Muhammad Ibrahim and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-21 with Business & Economics categories.
Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the credibility and sustainability of this vital marketing medium in a rapidly evolving digital landscape. Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions provides readers with a comprehensive understanding about digital marketing fraud. It illuminates the programmatic advertising ecosystem, how it operates, and how ad fraudsters make money. Covering topics such as artificial intelligence, business ethics, and programmatic advertising, this book is an excellent resource for academicians, graduate and postgraduate students, marketers, policymakers, business leaders, and more.
Advertising Trends
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Author : Amelia Green
language : en
Publisher: Publifye AS
Release Date : 2025-02-28
Advertising Trends written by Amelia Green and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Business & Economics categories.
Advertising Trends explores the convergence of digital marketing, social media, and artificial intelligence, arguing that their strategic integration is now essential for brand success. The book reveals how companies can leverage these elements to achieve unprecedented customer engagement and optimize marketing spend. One intriguing fact is the shift from traditional advertising methods to personalized, data-driven approaches, highlighting the importance of understanding consumer insights. The book also emphasizes the role of social media in shaping consumer behavior and building brand communities. The book progresses logically, starting with key concepts, then delving into major sections such as data analytics, social media strategies, and AI-powered advertising. It utilizes empirical research, case studies, and industry data to support its arguments, offering unique insights into advertising effectiveness. What sets Advertising Trends apart is its integrated approach, presenting a unified framework that avoids technical jargon and focuses on practical applications for marketing professionals, entrepreneurs, and students alike.
The Routledge Companion To Strategic Marketing
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Routledge
Release Date : 2020-11-24
The Routledge Companion To Strategic Marketing written by Bodo B. Schlegelmilch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Business & Economics categories.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Artificial Intelligence For Business
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Author : Hemachandran K
language : en
Publisher: CRC Press
Release Date : 2023-11-21
Artificial Intelligence For Business written by Hemachandran K and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-21 with Business & Economics categories.
Artificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries. The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing, advertising, and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry, improving supply chain management, and enhancing the customer experience. The media and entertainment industry is also examined, with a focus on how AI is being used to personalize content and improve the user experience. The book also explores the use of AI in human resources, insurance, legal, and finance. The impact of AI on talent identification, recruitment, underwriting, document analysis, and financial forecasting is discussed in detail. In the healthcare and sports industries, AI is transforming the way we approach diagnosis, treatment, and training. The book examines how AI is being used to analyse medical images, develop personalized treatment plans, and improve patient outcomes. The use of AI in sports performance analysis is also discussed in detail. Finally, the book explores the use of AI in agriculture, energy, education, and the public sector. The potential of AI to optimize crop yields, reduce energy consumption, and improve the quality of education is discussed in detail. The book also examines how AI is being used to improve public services, such as transportation and emergency services. This book is a valuable resource for academics, researchers, professionals, and policymakers who are interested in understanding the potential of AI in the business world. The contributions from leading experts and researchers provide a comprehensive overview of AI in business applications, and how it is transforming different sectors. The book also examines the ethical dilemmas that arise from the use of AI in business, such as the impact on privacy and data security, and the potential for bias in AI algorithms. It provides valuable insights into how businesses can ensure that the use of AI is ethical and responsible. In conclusion, this book is a must-read for anyone interested in the potential of AI in the business world. It provides a comprehensive overview of AI in business applications and how it is transforming different sectors. The book examines the ethical dilemmas that arise from the use of AI in business, providing valuable insights into how businesses can ensure that the use of AI is ethical and responsible. We hope that readers will find this book informative and thought-provoking.
Artificial Intelligence In Peace Justice And Strong Institutions
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Author : Kaunert, Christian
language : en
Publisher: IGI Global
Release Date : 2025-02-28
Artificial Intelligence In Peace Justice And Strong Institutions written by Kaunert, Christian and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Computers categories.
Artificial intelligence (AI) plays a transformative role in advancing peace, justice, and strong institutions by providing innovative solutions to complex societal challenges. In areas like conflict resolution, legal systems, and governance, AI enhances decision-making, improves efficiency, and increases transparency. AI-powered tools assist in monitoring human rights abuses, predicting conflict zones, and ensuring fair and unbiased legal processes through automated analysis of case law. It can help strengthen institutions by improving public service delivery, combating corruption, and fostering greater civic participation. As nations strive to meet the United Nations' Sustainable Development Goal (SDG) 16, further research into AI's ability becomes key to building just, peaceful, and inclusive societies. Artificial Intelligence in Peace, Justice, and Strong Institutions explores the intersection between AI and sustainable development goals, examining how new technologies may help address challenges in governance and law. It applies a human rights perspective to AI for fair, balanced, resilient, and peaceful sustainable societies. This book covers topics such as e-commerce, gender equality, and judicial systems, and is a useful resource for business owners, government professionals, policymakers, sociologists, academicians, and researchers.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Programmatic Advertising
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Author : Oliver Busch
language : en
Publisher: Springer
Release Date : 2016-01-21
Programmatic Advertising written by Oliver Busch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-21 with Business & Economics categories.
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Intro To E Commerce And Social Commerce
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Author : Manish Joshi
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Intro To E Commerce And Social Commerce written by Manish Joshi and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Social Science categories.
"Intro to E-Commerce and Social Commerce" is a comprehensive guide to understanding and thriving in the realms of electronic commerce (e-commerce) and social commerce. Authored by experts in digital marketing, e-commerce, and social media, we offer a panoramic view of the evolution and intricacies of online trading. We start by exploring the roots of e-commerce, tracing its origins from the early days of the internet to its current ubiquity in global trade. Readers are led through the transformative journey of commerce, witnessing the rise of online marketplaces, the advent of digital payments, and the shift towards mobile commerce. Beyond traditional e-commerce, we delve into social commerce, uncovering the relationship between social media platforms and online shopping. Through vivid examples and case studies, readers discover how social networks have become dynamic marketplaces. We equip readers with practical strategies to navigate the digital marketplace, from optimizing user experience and leveraging data analytics to mastering SEO and crafting compelling digital marketing campaigns. We also tackle issues like cybersecurity, privacy concerns, and ethical considerations in digital commerce. With scholarly research, real-world examples, and actionable insights, "Intro to E-Commerce and Social Commerce" is a roadmap for success in digital commerce. Whether you’re a seasoned business veteran or a newcomer, this book is your indispensable companion in mastering the digital market.
Good Is The New Cool
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Author : Afdhel Aziz
language : en
Publisher: Simon and Schuster
Release Date : 2016-10-25
Good Is The New Cool written by Afdhel Aziz and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Business & Economics categories.
Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
Dietary Supplements
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Author : United States. Federal Trade Commission. Bureau of Consumer Protection
language : en
Publisher:
Release Date : 1998
Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.