Baby Boomers
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Baby Boomers And Their Parents
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Author : George P. Moschis
language : en
Publisher: Paramount Market Publishing
Release Date : 2007
Baby Boomers And Their Parents written by George P. Moschis and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.
Eternal Youths
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Author : James Harkin
language : en
Publisher: Demos
Release Date : 2004
Eternal Youths written by James Harkin and has been published by Demos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Aging categories.
The baby boomers have always been seen as a deeply symbolic generation - born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image. But one problem in thinking about British baby boomers is that very little original research has addressed them directly. This report takes on the challenge of exploring the hopes and fears of a group of people who may help to reshape the meaning of 'old age'. By talking directly to them in depth, we have tested assumptions about how age, sex, marital status and ethnicity impact on the values of British baby boomers. We have also investigated their attitudes to dying, which if they have their way is likely to become the ultimate consumer service. Some firms are already waking up to the fact that, while youth culture might be 'cool', it is far cooler to profit from the well-heeled baby boomers. But as the baby boomers continue to march towards old age, the financial clout they wield will be less important than the new ways in which they will want to spend their money. The combination of wealth, health and longer life gives them a new phase of life. Baby boomers want to 'have their time again', by chasing personal fulfilment free from the pressures of overwork and childrearing. From middle-aged men and women on motorbikes to new beauty products and treatments and music retailing, the dominance of baby boomers can only grow. This project was produced in partnership with Centrica, the principal funder, and the Saga group.
Baby Boomers And Popular Culture
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Author : Brian Cogan
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-11-25
Baby Boomers And Popular Culture written by Brian Cogan and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Social Science categories.
The Boomers are the generation that changed everything, from economics to politics to popular culture. This book examines the myriad ways and long-reaching consequences of the now fully "grown up" Baby Boomer generation on America. Once upon a time, the members of the Baby Boomer generation were young, idealistic, and hungry to change the world. And they did create sweeping, irreversible changes throughout American society—but probably not in the ways their younger selves imagined they would. Now that the Boomers are in their late-adult or retirement years, their tremendous legacy can clearly be perceived. In retrospect, the paths the members of this generation took to come to power—and how they came to terms with that power—are also apparent. This single-volume work supplies a broad yet detailed critical guide to the Boomer Generation, containing essays on key people, moments, and phenomena not only during the Boomers' 1960s heyday but also their extensive influences on American culture decades afterward. The contributors address key topics such as the rise of feminism; Civil Rights; the Vietnam War and the anti-war movement; the Beatles, the Grateful Dead, and rock 'n roll; gay rights; idealism, narcissism, and materialism; the influence of television on America, and vice versa; and the transition of Boomers from being "Yippies" to "Yuppies." This work is an ideal text for students in undergraduate or graduate courses in television studies, media studies, cultural studies, and American studies; and is highly appropriate as a supplemental text in literature, history, and philosophy surveys.
The Baby Boomer Encyclopedia
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Author : Martin Gitlin
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-03-03
The Baby Boomer Encyclopedia written by Martin Gitlin and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Social Science categories.
This encyclopedia defines and contextualizes the Baby Boomer generation and the wide-reaching contributions of its members throughout modern American history. Comprising some 80 million Americans born between 1946 and 1965, the Baby Boomers have significantly changed every aspect of American history and culture. The members of this generation experienced some of the most tumultuous times in American history; indeed, the Boomers helped create these pivotal eras. From the advent of rock and roll to disco and rap, from the sexual revolution to the arrival of AIDS, and from race riots to the election of a black president, Baby Boomers have seen it all. Through nearly 100 alphabetically arranged entries, this encyclopedia gives later generations insight into the contributions of the Baby Boomers, and it helps members of that generation better contextualize their own experiences. Included entries are written in a clear and engaging manner, covering politics and activism, entertainment, the economy, gender roles, arts, pop culture, sports, religion, drug and alcohol use, and many other subject areas.
Renewing The Family A History Of The Baby Boomers
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Author : Catherine Bonvalet
language : en
Publisher: Springer
Release Date : 2014-10-10
Renewing The Family A History Of The Baby Boomers written by Catherine Bonvalet and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Social Science categories.
This book traces the history of the baby-boomers, beginning with an explanation of the cause of the post-war baby boom and ending with the contemporary concerns of ageing boomers. It shows how the baby-boomers challenged traditional family attitudes and adopted new lifestyles in the 1960s and 1970s. Drawing on 90 interviews conducted with baby boomers living in London and Paris, the book demonstrates how their aspirations for leisure and consumption converged with family responsibilities and obligations. It shows how the baby boomers emerged from an authoritative upbringing to challenge some of the traditional assumptions of the family, such as marriage and cohabitation. The rise of feminism led by the baby-boomers is examined, together with its impact on family forms and structures. The book shows how women’s trajectories veered between the two extremes of family and employment, swerving between the models of stay-at-home mother and working woman. It demonstrates how new family configurations such as solo parenting, and recomposed families were adopted by the baby boomers. Today, as they enter into retirement, the baby-boomers remain closely involved in the lives of their children and parents, although relationships with elderly parents are maintained primarily through a sense of duty and obligation. The book concludes that the baby boomers have both been influenced by and actors to the changes and transformations that have occurred to family life. They reconciled and continue to reconcile, individualism with family obligations. As grandparents often with an ageing parent still alive, the baby boomers wish to keep the independence that has been the hallmark of their generation whilst not abandoning family life.
Too Young To Get Old
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Author : Christine Webber
language : en
Publisher: Hachette UK
Release Date : 2010-02-04
Too Young To Get Old written by Christine Webber and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-04 with Self-Help categories.
TOO YOUNG TO GET OLD is a celebratory and informative book for the female 50 plus reader who wants to enjoy life to the full and face the passing years with style. Lively, positive and insightful, mixed with a little self help, a little nostalgia and an underpinning of psychology, Christine Webber's chapters include 'Let's Keep Rocking and Rolling', 'Too Young to Retire', 'Money, Money, Money', 'Feeling Absolutely Fabulous', 'All in the Mind', 'Live Long and Prosper', 'If You've Got It, Flaunt It', 'Because We're Worth It', 'Endless Love', 'With a Little Help from My Friends', 'No Place Like Home' and 'The Time Of Our Lives'. She explores how babyboomers are reinventing retirement and goes on to address head on topics such as sex and relationships, the importance of friendships, where to live, money, keeping the brain alert, health and anti-ageing claims. Here is a lively, honest, entertaining and informed guide to the most important information you need to know on how to live as well and as healthily as you can for as long as you can - and enjoy every minute of it!
The Pinch
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Author : David Willetts
language : en
Publisher: Atlantic Books Ltd
Release Date : 2010-09-01
The Pinch written by David Willetts and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-01 with Political Science categories.
The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run our country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children.Social, cultural and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.
Baby Boomers Age And Beauty
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Author : Naomi Woodspring
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-01
Baby Boomers Age And Beauty written by Naomi Woodspring and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Social Science categories.
Drawing from a variety of sources from ageing research, history and gender studies, this book is a rich exploration of the baby boomers - those coming of age in the sixties and now entering old age - the influences that have shaped how they perceive ageing appearance, define ageing and beauty, and the meaning of appearance, beauty, and identity.
Stop Mugging Grandma
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Author : Jennie Bristow
language : en
Publisher: Yale University Press
Release Date : 2019-08-13
Stop Mugging Grandma written by Jennie Bristow and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Social Science categories.
A decisive intervention in the "war" between generations, asking who stands to gain from conflict between baby boomers and millennials Millennials have been incited to regard their parents’ generation as entitled and selfish, and to blame the baby boomers of the Sixties for the cultural and economic problems of today. But is it true that young people have been victimized by their elders? In this book, Jennie Bristow looks at generational labels and the groups of people they apply to. Bristow argues that the prominence and popularity of terms like "baby boomer," "millennial," and "snowflake" in mainstream media operates as a smoke screen—directing attention away from important issues such as housing, education, pensions, and employment. Bristow systematically disputes the myths that surround the "generational war," exposing it to be nothing more than a tool by which the political and social elite can avoid public scrutiny. With her lively and engaging style, Bristow highlights the major issues and concerns surrounding the sociological blame game.
Baby Boomers
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Author : Catherine Bonvalet
language : en
Publisher:
Release Date : 2011
Baby Boomers written by Catherine Bonvalet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Baby boom generation categories.
Through the use of survey data and qualitative interviews with baby boomers living in London and Paris, the authors demonstrate the diversity of the boomer generation - most notably in terms of housing experiences but equally in areas such as work and consumption. The contrasting experiences within the two cities studied provide evidence that is at odds with the commonly accepted view that baby boomers are culturally dominant and have a monopoly of financial wealth.Baby Boomers: A Mobile Generation is important reading for students of sociology, social policy, demography and social gerontology. Written in an accessible style, it should also appeal to members of the general public who themselves are part of this generation.