Baby Boomers Of Color
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Baby Boomers Of Color
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Author : Melvin Delgado
language : en
Publisher: Columbia University Press
Release Date : 2014-12-09
Baby Boomers Of Color written by Melvin Delgado and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-09 with Social Science categories.
Because researchers often treat baby boomers of color as belonging to one group, quality data on the individual status of specific racial populations is lacking, leading to insufficiently designed programs, policies, and services. The absence of data is a testament to the invisibility of baby boomers of color in society and deeply affects the practice of social work and other helping professions that require culturally sensitive approaches. Melvin Delgado rectifies this injustice by providing a comprehensive portrait of the status and unique assets of boomers of color. Using specific data, he grounds an understanding of boomers'financial, medical, and emotional needs within a historical, socioeconomic, cultural, and political context, resulting in tailored recommendations for meeting the challenges of a growing population. His research focuses on African American, Hispanic, Asian/Pacific Islander, and Native American older adults and addresses issues of financial security, employment stability, housing, and health care, which are often complicated by linguistic and cultural differences. Rather than treat baby boomers of color as a financial burden on society and its resources, Delgado recognizes their strengths and positive contributions to families and communities, resulting in an affirming and empowering approach to service.
Advertising To Baby Boomers
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Author : Chuck Nyren
language : en
Publisher: Paramount Market Publishing
Release Date : 2005
Advertising To Baby Boomers written by Chuck Nyren and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.
Baby Boomers Age And Beauty
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Author : Naomi Woodspring
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-01
Baby Boomers Age And Beauty written by Naomi Woodspring and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Social Science categories.
Drawing from a variety of sources from ageing research, history and gender studies, this book is a rich exploration of the baby boomers - those coming of age in the sixties and now entering old age - the influences that have shaped how they perceive ageing appearance, define ageing and beauty, and the meaning of appearance, beauty, and identity.
Baby Boomers Age And Beauty
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Author : Naomi Woodspring
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-01
Baby Boomers Age And Beauty written by Naomi Woodspring and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Social Science categories.
Drawing from a variety of sources from ageing research, history and gender studies, this book is a rich exploration of the baby boomers - those coming of age in the sixties and now entering old age - the influences that have shaped how they perceive ageing appearance, define ageing and beauty, and the meaning of appearance, beauty, and identity.
The Color Revolution
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Author : Regina Lee Blaszczyk
language : en
Publisher: MIT Press
Release Date : 2012-08-31
The Color Revolution written by Regina Lee Blaszczyk and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Technology & Engineering categories.
A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
Creating Images And The Psychology Of Marketing Communication
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Author : Lynn R. Kahle
language : en
Publisher: Psychology Press
Release Date : 2006-08-15
Creating Images And The Psychology Of Marketing Communication written by Lynn R. Kahle and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
The Complete Color Harmony Deluxe Edition
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Author : Tina Sutton
language : en
Publisher: Rockport Publishers
Release Date : 2024-06-25
The Complete Color Harmony Deluxe Edition written by Tina Sutton and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-25 with Art categories.
This premium anniversary edition of The Complete Color Harmony gives you the color explorations, insights, and palettes from the original version in a deluxe new package. First published in 1983 and now an essential reference for designers, The Complete Color Harmony was the first book published by the acclaimed design publisher Rockport Publishers. This special version of the classic reference celebrates Rockport’s 40th anniversary. Get an introduction to using the color wheel and discover the key aspects of color, such as warm, cool, pale, and bright. Then, delve into moods and color and see how a wide variety of palettes can come across as earthy, powerful, regal, calm, dependable, and more. In this book you’ll discover: Hundreds of organized color palettes that can be used for a variety of art and design projects. Why certain colors attract. How colors evoke certain moods. Advice on choosing the best colors to work with. A CMYK process color chart and color swatches to make choosing colors and palettes easy. With all the expert information in this convenient portable guide, you’ll feel confident in every color choice.
Old House Journal
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Author :
language : en
Publisher:
Release Date : 1999-03
Old House Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03 with categories.
Old-House Journal is the original magazine devoted to restoring and preserving old houses. For more than 35 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style. Each issue explores hands-on restoration techniques, practical architectural guidelines, historical overviews, and homeowner stories--all in a trusted, authoritative voice.
Reflections Of A Baby Boomer
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Author : Janice Hiatt Steil
language : en
Publisher: Trafford Publishing
Release Date : 2004
Reflections Of A Baby Boomer written by Janice Hiatt Steil and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Biography & Autobiography categories.
The seventy-six million Americans born between 1946 and 1965 have reshaped America with their style, their tastes and, above all, by their sheer numbers. The Boomers are passing through American history, outnumbering the previous generation by a staggering 28 million. This book is a refreshing reminder of what we considered the simpler, quieter times of the fifties, surviving the turbulent sixties and further impressions of a baby boomer growing up in Tulsa, Oklahoma. Hopefully, it will take you on a trip down memory lane. Times have changed so much from the fifties, some for the good, some for the bad, but life does go on and we as "baby boomers" will survive.
Fashion Forecasting
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Author : Lorynn Divita
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-09-19
Fashion Forecasting written by Lorynn Divita and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Business & Economics categories.
"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.