Back To The Future Farmers Markets
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Back To The Future Farmers Markets
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Author : National Farmers' Union (Great Britain)
language : en
Publisher:
Release Date : 1999
Back To The Future Farmers Markets written by National Farmers' Union (Great Britain) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Farmers Markets Of The Heartland
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Author : Janine MacLachlan
language : en
Publisher: University of Illinois Press
Release Date : 2012-05-30
Farmers Markets Of The Heartland written by Janine MacLachlan and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-30 with Cooking categories.
A visual feast of the Midwest's homegrown bounty In this splendidly illustrated book, food writer and self-described farm groupie Janine MacLachlan embarks on a tour of seasonal markets and farmstands throughout the Midwest, sampling local flavors from Michigan, Ohio, Indiana, Illinois, Missouri, Iowa, Minnesota, and Wisconsin. She conducts delicious research as she meets farmers, tastes their food, and explores how their businesses thrive in the face of an industrial food supply. She tells the stories of a pair of farmers growing specialty crops on a few acres of northern Michigan for just a few months out of the year, an Ohio cattle farm that has raised heritage beef since 1820, and a Minnesota farmer who tirelessly champions the Jimmy Nardello sweet Italian frying pepper. Along the way, she savors vibrant red carrots, slurpy peaches, vast quantities of specialty cheeses, and some of the tastiest pie to cross anyone's lips. Informed by debates about eating local, seasonal crops, organic farming, sanitation, and biodiversity, Farmers' Markets of the Heartland tantalizes with special recipes from farm-friendly chefs and dozens of luscious color photographs that will inspire you to harvest the homegrown flavors in your own neighborhood.
A Farmer S Guide To Farmers Markets
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Author : Anna Helmer
language : en
Publisher:
Release Date : 2018-02-07
A Farmer S Guide To Farmers Markets written by Anna Helmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-07 with categories.
The concept of buying and selling food at market is not a new one, but in our western food culture characterized by convenience, low prices, and year-round availability, many assume that farmers' markets are hopelessly old-fashioned and over-priced. It's so easy to get ready-to-eat and cheap food that the idea of lining-up in the rain for expensive potatoes seems far-fetched. Yet here we are. When we attended the early Vancouver farmers' markets in the mid '90's, we were skeptical that people would embrace this sort of shopping experience, and indeed, these were not the bustling scenes of commerce that they are today. There was something magical, however, in each transaction. The customers seemed happy to be there: impressed with the quality of the produce, appreciative of the effort to produce it, and willing to pay. We were thrilled to be there too, able to get a reasonable price for the crop, selling to people who seemed to be so encouraging. We were inspired to carry on, and the customers kept coming.Thing have gone well, since then. A well-run, well-attended farmers' market is an outstanding retail environment. The farmer charges enough to cover costs and earn some profit, and the consumer is offered top quality produce and exceptionally motivated customer service. Both parties come back for more, week after week and year after year. Farmers' markets are becoming an institution of a food system that promises to make quality of product and service top priorities, rather than price and ...well...price.It's not all White Rose and Russets though, as we say in the potato business: farmers' markets present challenges for all involved. Customers pay a little more, park further away and brave all weathers. Market management use non-profit budgets to run multi-million-dollar businesses. Farmers exert a lot of energy to grow and arrive with top quality product and must become adept marketers.Customers who are branching out from their store shopping experience have a lot of good choices available to them these days. It's a safe bet that they will at least try going to a farmers' market, because they are certainly symbolic of the clean and green food movement. If that doesn't grab them, they can try a home delivery model, several alternative brick and mortars, and even certain big box retailers, so many of whom are bringing in organic and local. That's a lot of competition. The viability and vitality of farmers' markets must be queried.I have no idea what the future of farmers' markets is. They have been a boon to small farms like mine that wouldn't have been able to make a living relying on wholesale pricing, and I know a lot of shoppers who would not dream of returning to the grocery store for their produce. I also know that only a small fraction of the population has experienced farmers' markets, although they could be convinced, and therein lies the golden opportunity.The growth of markets could be guaranteed forever if every first-time visitor experienced a good dose of appreciation right off the bat. The quality of product at farmers' markets is often exceptional and when the farmer can convey appreciation for the business, we have the makings of a repeat customer. It becomes a worthwhile shopping experience, and they will probably be back for more.The farm vendor has a clear job: get really good at doing markets. Put as much work into selling the product as you do farming it. Become an expert marketer and practice excellent customer service. Make the customers want to come back for more. That's how farmers' markets can not only compete but continue to be the flagship institution of the modern food system. That's what this book is about: helping the farm vendor make the most of being at market.
We Re Going To The Farmers Market
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Author : Stefan Page
language : en
Publisher: Chronicle Books
Release Date : 2014-03-04
We Re Going To The Farmers Market written by Stefan Page and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Juvenile Fiction categories.
In this story, readers get to visit local farmers, fill baskets with fresh fruits and vegetables, and then head home to cook a feast, all with goodies from the farmers' market! Featuring Stefan Page's graphic art, this delightful ebook is filled with bold splashes of color and unique patterns. Plus, this is a fixed-format version of the book, which looks nearly identical to the print version.
A Small Farm Future
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Author : Chris Smaje
language : en
Publisher: Chelsea Green Publishing
Release Date : 2020-10-22
A Small Farm Future written by Chris Smaje and has been published by Chelsea Green Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-22 with Business & Economics categories.
A modern classic of the new agrarianism "Chris Smaje...shows that the choice is clear. Either we have a small farm future, or we face collapse and extinction."—Vandana Shiva "Every young person should read this book."—Richard Heinberg In a groundbreaking debut, farmer and social scientist Chris Smaje argues that organizing society around small-scale farming offers the soundest, sanest and most reasonable response to climate change and other crises of civilisation—and will yield humanity’s best chance at survival. Drawing on a vast range of sources from across a multitude of disciplines, A Small Farm Future analyses the complex forces that make societal change inevitable; explains how low-carbon, locally self-reliant agrarian communities can empower us to successfully confront these changes head on; and explores the pathways for delivering this vision politically. Challenging both conventional wisdom and utopian blueprints, A Small Farm Future offers rigorous original analysis of wicked problems and hidden opportunities in a way that illuminates the path toward functional local economies, effective self-provisioning, agricultural diversity and a shared earth. Perfect for readers of both Wendell Berry and Thomas Piketty, A Small Farm Future is a refreshing, new outlook on a way forward for society—and a vital resource for activists, students, policy makers, and anyone looking to enact change.
Home Grown
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Author : Brian Halweil
language : en
Publisher: Worldwatch Institute
Release Date : 2002
Home Grown written by Brian Halweil and has been published by Worldwatch Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Agriculture categories.
Entering the foodshed -- The transcontinental lettuce -- The Wal-Mart effect -- Making food deserts bloom -- Farmers as entrepreneurs -- Taking back the market -- Rebuilding the local foodshed -- The personal case for eating local.
Bulletin
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Author :
language : en
Publisher:
Release Date : 1979
Bulletin written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.
The New Farmers Market
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Author : Vance Corum
language : en
Publisher:
Release Date : 2001
The New Farmers Market written by Vance Corum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Foodopoly
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Author : Wenonah Hauter
language : en
Publisher: New Press, The
Release Date : 2015-04-07
Foodopoly written by Wenonah Hauter and has been published by New Press, The this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-07 with Business & Economics categories.
“A meticulously researched tour de force” on politics, big agriculture, and the need to go beyond farmers’ markets to find fixes (Publishers Weekly). Wenonah Hauter owns an organic family farm that provides healthy vegetables to hundreds of families as part of the Community Supported Agriculture (CSA) movement. Yet, as a leading healthy-food advocate, Hauter believes that the local food movement is not enough to solve America’s food crisis and the public health debacle it has created. In Foodopoly, she takes aim at the real culprit: the control of food production by a handful of large corporations—backed by political clout—that prevents farmers from raising healthy crops and limits the choices people can make in the grocery store. Blending history, reporting, and a deep understanding of farming and food production, Foodopoly is a shocking, revealing account of the business behind the meat, vegetables, grains, and milk most Americans eat every day, including some of our favorite and most respected organic and health-conscious brands. Hauter also pulls the curtain back from the little-understood but vital realm of agricultural policy, showing how it has been hijacked by lobbyists, driving out independent farmers and food processors in favor of the likes of Cargill, Tyson, Kraft, and ConAgra. Foodopoly shows how the impacts ripple far and wide, from economic stagnation in rural communities to famines overseas, and argues that solving this crisis will require a complete structural shift—a change that is about politics, not just personal choice.
An Introduction To Farmers Markets
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Author : National Farmers' Union (Great Britain)
language : en
Publisher:
Release Date : 1998
An Introduction To Farmers Markets written by National Farmers' Union (Great Britain) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
