Barack Inc Winning Business Lessons Of The Obama Campaign
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Barack Inc
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Author : Barry Libert
language : en
Publisher: FT Press
Release Date : 2009-01-05
Barack Inc written by Barry Libert and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-05 with Business & Economics categories.
Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.
Barack Inc Winning Business Lessons Of The Obama Campaign
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Author : Barry Libert
language : en
Publisher:
Release Date : 2009
Barack Inc Winning Business Lessons Of The Obama Campaign written by Barry Libert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic books categories.
Leadership The Barack Obama Way Lessons On Teambuilding And Creating A Winning Culture In Challenging Times
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Author : Shelly Leanne
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-01-01
Leadership The Barack Obama Way Lessons On Teambuilding And Creating A Winning Culture In Challenging Times written by Shelly Leanne and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
Use the President's history-making leadership skills in any business setting! In his historic rise to the most powerful position in the world, Barack Obama single-handedly altered the concept of leadership around the world. Now, Shel Leanne—the expert on the Obama way of leadership—explains how to thrive in any business setting by adopting the same skill set. Leadership the Barack Obama Way examines the ins and outs of the leadership style the President of the United States rode to heights of power nobody dreamed possible just a short time ago. Leanne breaks down Obama’s style into easily digestible pieces that you can apply in any situation. You'll learn all the skills of extraordinary leadership, including how to: Communicate your vision in clear, persuasive language Create a “reservoir of goodwill” Form and lead outstanding teams Harness and leverage the power of technology Establish trust and confidence Build bridges among diverse people Obama's adversaries passed him off as nothing more than a good speech-maker; they couldn't have been more wrong. The President is, indeed, an engaging speaker—but he is much more. His style of leadership is carefully planned and meticulously honed. Follow the Obama blueprint and lead your organization to the head of your industry.
Campaign Inc
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Author : Henry F. De Sio., Jr.
language : en
Publisher: University of Iowa Press
Release Date : 2014-09-01
Campaign Inc written by Henry F. De Sio., Jr. and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-01 with Political Science categories.
It takes more than an excellent candidate to win elections; it takes an outstanding campaign organization, too. Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the chief operating officer of Obama’s 2008 presidential campaign, Henry F. De Sio, Jr., was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, he whisks readers into Obama’s national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign. From the campaign’s early chaos to the jubilation and drama of winning the Iowa caucus, to the drawn-out Democratic nomination process, to Obama’s eventual election as president of the United States, De Sio guides readers through the challenges faced by the Obama for America campaign in its brief twenty-one-month lifespan. De Sio shows readers that Obama himself was direct about his vision for the campaign when he instructed his staff to “run it like a business.” Thus, this is less the story of Barack Obama, candidate, and more the story of Barack Obama, CEO. Because campaigns are launched from scratch during every election cycle, they are the ultimate entrepreneurial experience. In the course of the election, the Obama campaign scaled up from a scrappy start-up to a nearly $1 billion operation, becoming a hothouse environment on which the glare of the media spotlight was permanently trained. Campaign Inc. allows readers to peek behind the curtain at the underdog organization that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.
Barack Obama S Social Media Lessons For Business
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Author : Brent Leary
language : en
Publisher:
Release Date : 2008
Barack Obama S Social Media Lessons For Business written by Brent Leary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
The Riddle Of Barack Obama
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Author : Avner Falk
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2010-08-03
The Riddle Of Barack Obama written by Avner Falk and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-03 with Biography & Autobiography categories.
An internationally noted clinical psychologist offers readers the first psychological biography of Barack Obama. The Riddle of Barack Obama: A Psychobiography is the first complete psychological biography of President Barack Obama written by a professional clinical psychologist. Covering Obama's life to date, as well as the lives of his parents, grandparents, and other ancestors, this fascinating volume illuminates the personal, professional, political, emotional, intellectual, and creative aspects of Obama's personality, as well as the motives—conscious and unconscious—for his beliefs and actions. Dr. Avner Falk draws on hundreds of biographies, newspaper and magazine articles, interviews, investigative reports, and more, using psychoanalytic models developed by Sigmund Freud, Donald Winnicott, Peter Blos, Heinz Kohut, and Schiffer to probe Obama's psychological development. Examining every facet of the president's biography, he delves into his earliest feelings of abandonment and helplessness, his inner conflicts, his protective relationship with his mother, his ambivalent identification with his father, and his quest for identity. Perhaps most intriguingly, Dr. Falk explores the psychological origins of Obama's "fierce ambitions" and the ingredients of his charisma.
Political Campaigning In The Information Age
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Author : Solo, Ashu M. G.
language : en
Publisher: IGI Global
Release Date : 2014-05-31
Political Campaigning In The Information Age written by Solo, Ashu M. G. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-31 with Political Science categories.
Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.
The Presidential Campaign Of Barack Obama
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Author : Dewey M. Clayton
language : en
Publisher: Routledge
Release Date : 2010-05-13
The Presidential Campaign Of Barack Obama written by Dewey M. Clayton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Political Science categories.
In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American politics has changed over time and offers an explanation for why Obama’s candidacy offers a different roadmap for the future. The Presidential Campaign of Barack Obama provides students of politics, inside and outside of the classroom, a unique opportunity to explore the institutional and structural challenges an African American faces in becoming the president of the United States. This guide to major issues in Black politics and the ins and outs of the 2008 campaign provides the necessary contours for understanding how the highest elected African American official won office.
Creative Execution
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Author : Eric Beaudan
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-03
Creative Execution written by Eric Beaudan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-03 with Business & Economics categories.
The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as "Creative Execution," showing how organizations and individuals can attain, or reach for, unheralded levels of success. Profiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action. Details the five elements of Creative Execution, including fostering candid dialogue across the organization, spelling out clear roles and responsibilities, and taking bold action Includes proprietary research, assessments, and case studies With tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.
The Internet And Democracy In Global Perspective
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Author : Bernard Grofman
language : en
Publisher: Springer
Release Date : 2014-07-08
The Internet And Democracy In Global Perspective written by Bernard Grofman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-08 with Political Science categories.
This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy has morphed over the years from speculative and optimistic accounts of a future heightened direct citizen involvement in political decision-making and an increasingly withered state apparatus, to more prosaic investigations of party and governmental website content and micro level analyses of voters’ online activities. Rather than levelling the communications and participation playing field, most studies concluded that existing patterns of bias and power distribution were being repeated online, with the one exception of a genuine change in the potential for protest and e-activism. Across all of these accounts, the question remains whether the internet is a levelling communication tool that elevates the profile of marginalised players in the political system, or whether it is a medium that simply reinforces existing power and participatory biases. While employing case studies from various global perspectives, this book investigates the role of digital media and competitive advantage, campaigns and the effect of social media, online communication as way of fomenting nonviolent revolutions and the undeniable and important role of the internet on democracy around the world.