Basic Mktg Im
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Basic Mktg Im
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Author : Perreault
language : en
Publisher:
Release Date : 1995-11
Basic Mktg Im written by Perreault and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-11 with categories.
The Gentle Marketing Revolution
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Author : Sarah Santacroce
language : en
Publisher:
Release Date : 2021-01-27
The Gentle Marketing Revolution written by Sarah Santacroce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with categories.
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
I M Afraid Debbie From Marketing Has Left For The Day
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Author : Morten Münster
language : en
Publisher: Hachette UK
Release Date : 2021-03-11
I M Afraid Debbie From Marketing Has Left For The Day written by Morten Münster and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-11 with Business & Economics categories.
How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Why Integration Marketing
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Author : John Hawkins
language : en
Publisher: Scribl
Release Date : 2019-02-15
Why Integration Marketing written by John Hawkins and has been published by Scribl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-15 with Business & Economics categories.
How To Harness The Power of Integration Marketing In Your Online Business For Easier Profits, Faster & Better Than Ever Before... Whatever Business You're In, You Too Can Harness The Power Of Integration Marketing To Crush Your Competition. Integration marketing (IM) is much like this proverb from the Bible, which states, “The spider takes hold with her hands, and is in kings' palaces.” ...
Behind The Brand
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Author : Elliott Bryan
language : en
Publisher: IdeaPress Publishing
Release Date : 2019-06-19
Behind The Brand written by Elliott Bryan and has been published by IdeaPress Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-19 with Business & Economics categories.
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Global Marketing Strategy
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Springer Nature
Release Date : 2022-02-16
Global Marketing Strategy written by Bodo B. Schlegelmilch and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-16 with Business & Economics categories.
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Marketing Im Kulturbetrieb
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Author : Nils H. Gröppel
language : de
Publisher: Springer-Verlag
Release Date : 2019-05-22
Marketing Im Kulturbetrieb written by Nils H. Gröppel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-22 with Social Science categories.
In diesem Buch wird die Konzeption eines kulturbetriebsspezifischen Marketing vorgestellt. Sie verdichtet und systematisiert Aussagen über die Austauschprozesse im Kulturbetrieb und bietet damit interessierten Praktikern, Dozenten und Studierenden gleichermaßen Hilfestellungen. Dem Forschungsansatz der Kulturbetriebslehre folgend gilt es bei der Abhandlung die Wechselwirkung von symbolischer und ökonomischer Funktion von Kulturgütern zu berücksichtigen. So werden in einer sektoralen Annäherung, um der Simultanität und Interaktion der Funktionen Rechnung zu tragen, Gestalten und Merkmale der Kultur erörtert, die der Aufarbeitung der entsprechenden Austauschprozesse als Ansatzpunkte dienen. Darüber hinaus entwirft eine branchenspezifische Annäherung die Besonderheiten des „Marketing im Kulturbetrieb“ anhand einer Fallstudie zur Musikwirtschaft, die als institutioneller Rahmen der Vermarktung von kulturellen Symbolen (Musik bzw. Musikaufnahmen) genutzt wird.
Data Driven Travel Marketing
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Author : Jacqueline Schmittem
language : en
Publisher: LIT Verlag Münster
Release Date : 2021
Data Driven Travel Marketing written by Jacqueline Schmittem and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.
Killer Web Content
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Author : Gerry McGovern
language : en
Publisher: A&C Black
Release Date : 2011-07-01
Killer Web Content written by Gerry McGovern and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Business & Economics categories.
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Class And Industrial Marketing
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Author :
language : en
Publisher:
Release Date : 1963
Class And Industrial Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Advertising categories.