Bayesian Statistics And Marketing
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Bayesian Statistics And Marketing
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Author : Peter E. Rossi
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-14
Bayesian Statistics And Marketing written by Peter E. Rossi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-14 with Mathematics categories.
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models. Provides a self-contained introduction to Bayesian methods. Includes case studies drawn from the authors’ recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems. Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book’s website hosts datasets and R code for the case studies. Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike.
Bayesian Statistics And Marketing
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Author : Peter E. Rossi
language : en
Publisher:
Release Date : 2005
Bayesian Statistics And Marketing written by Peter E. Rossi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Bayesian Statistics And Marketing
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Author : Peter E. Rossi
language : en
Publisher:
Release Date : 2005
Bayesian Statistics And Marketing written by Peter E. Rossi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Bayesian Non And Semi Parametric Methods And Applications
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Author : Peter Rossi
language : en
Publisher: Princeton University Press
Release Date : 2014-04-27
Bayesian Non And Semi Parametric Methods And Applications written by Peter Rossi and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-27 with Business & Economics categories.
This book reviews and develops Bayesian non-parametric and semi-parametric methods for applications in microeconometrics and quantitative marketing. Most econometric models used in microeconomics and marketing applications involve arbitrary distributional assumptions. As more data becomes available, a natural desire to provide methods that relax these assumptions arises. Peter Rossi advocates a Bayesian approach in which specific distributional assumptions are replaced with more flexible distributions based on mixtures of normals. The Bayesian approach can use either a large but fixed number of normal components in the mixture or an infinite number bounded only by the sample size. By using flexible distributional approximations instead of fixed parametric models, the Bayesian approach can reap the advantages of an efficient method that models all of the structure in the data while retaining desirable smoothing properties. Non-Bayesian non-parametric methods often require additional ad hoc rules to avoid "overfitting," in which resulting density approximates are nonsmooth. With proper priors, the Bayesian approach largely avoids overfitting, while retaining flexibility. This book provides methods for assessing informative priors that require only simple data normalizations. The book also applies the mixture of the normals approximation method to a number of important models in microeconometrics and marketing, including the non-parametric and semi-parametric regression models, instrumental variables problems, and models of heterogeneity. In addition, the author has written a free online software package in R, "bayesm," which implements all of the non-parametric models discussed in the book.
Applied Bayesian Statistics
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Author : Mary Kathryn Cowles
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-04
Applied Bayesian Statistics written by Mary Kathryn Cowles and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Mathematics categories.
This book is based on over a dozen years teaching a Bayesian Statistics course. The material presented here has been used by students of different levels and disciplines, including advanced undergraduates studying Mathematics and Statistics and students in graduate programs in Statistics, Biostatistics, Engineering, Economics, Marketing, Pharmacy, and Psychology. The goal of the book is to impart the basics of designing and carrying out Bayesian analyses, and interpreting and communicating the results. In addition, readers will learn to use the predominant software for Bayesian model-fitting, R and OpenBUGS. The practical approach this book takes will help students of all levels to build understanding of the concepts and procedures required to answer real questions by performing Bayesian analysis of real data. Topics covered include comparing and contrasting Bayesian and classical methods, specifying hierarchical models, and assessing Markov chain Monte Carlo output. Kate Cowles taught Suzuki piano for many years before going to graduate school in Biostatistics. Her research areas are Bayesian and computational statistics, with application to environmental science. She is on the faculty of Statistics at The University of Iowa.
A Management Guide To Market Research
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Author : J. M. Livingstone
language : en
Publisher: Palgrave
Release Date : 1977
A Management Guide To Market Research written by J. M. Livingstone and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Market surveys categories.
Textbook on the techniques of market study and marketing management - treats essentially the methodology of data analysis in market research. Bibliography. Pp. 169 and 170.
Frontiers Of Statistical Decision Making And Bayesian Analysis
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Author : Ming-Hui Chen
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-07-24
Frontiers Of Statistical Decision Making And Bayesian Analysis written by Ming-Hui Chen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-24 with Mathematics categories.
Research in Bayesian analysis and statistical decision theory is rapidly expanding and diversifying, making it increasingly more difficult for any single researcher to stay up to date on all current research frontiers. This book provides a review of current research challenges and opportunities. While the book can not exhaustively cover all current research areas, it does include some exemplary discussion of most research frontiers. Topics include objective Bayesian inference, shrinkage estimation and other decision based estimation, model selection and testing, nonparametric Bayes, the interface of Bayesian and frequentist inference, data mining and machine learning, methods for categorical and spatio-temporal data analysis and posterior simulation methods. Several major application areas are covered: computer models, Bayesian clinical trial design, epidemiology, phylogenetics, bioinformatics, climate modeling and applications in political science, finance and marketing. As a review of current research in Bayesian analysis the book presents a balance between theory and applications. The lack of a clear demarcation between theoretical and applied research is a reflection of the highly interdisciplinary and often applied nature of research in Bayesian statistics. The book is intended as an update for researchers in Bayesian statistics, including non-statisticians who make use of Bayesian inference to address substantive research questions in other fields. It would also be useful for graduate students and research scholars in statistics or biostatistics who wish to acquaint themselves with current research frontiers.
Marketing Models Quantitative And Behavioral
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Author : Ralph L. Day
language : en
Publisher:
Release Date : 1964
Marketing Models Quantitative And Behavioral written by Ralph L. Day and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.
Case Studies In Bayesian Statistics
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Author : Constantine Gatsonis
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Case Studies In Bayesian Statistics written by Constantine Gatsonis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Mathematics categories.
The 4th Workshop on Case Studies in Bayesian Statistics was held at the Car negie Mellon University campus on September 27-28, 1997. As in the past, the workshop featured both invited and contributed case studies. The former were presented and discussed in detail while the latter were presented in poster format. This volume contains the four invited case studies with the accompanying discus sion as well as nine contributed papers selected by a refereeing process. While most of the case studies in the volume come from biomedical research the reader will also find studies in environmental science and marketing research. INVITED PAPERS In Modeling Customer Survey Data, Linda A. Clark, William S. Cleveland, Lorraine Denby, and Chuanhai LiD use hierarchical modeling with time series components in for customer value analysis (CVA) data from Lucent Technologies. The data were derived from surveys of customers of the company and its competi tors, designed to assess relative performance on a spectrum of issues including product and service quality and pricing. The model provides a full description of the CVA data, with random location and scale effects for survey respondents and longitudinal company effects for each attribute. In addition to assessing the performance of specific companies, the model allows the empirical exploration of the conceptual basis of consumer value analysis. The authors place special em phasis on graphical displays for this complex, multivariate set of data and include a wealth of such plots in the paper.
Frontiers Of Statistical Decision Making And Bayesian Analysis
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Author : Ming-Hui Chen
language : en
Publisher: Springer
Release Date : 2010-08-05
Frontiers Of Statistical Decision Making And Bayesian Analysis written by Ming-Hui Chen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-05 with Mathematics categories.
Research in Bayesian analysis and statistical decision theory is rapidly expanding and diversifying, making it increasingly more difficult for any single researcher to stay up to date on all current research frontiers. This book provides a review of current research challenges and opportunities. While the book can not exhaustively cover all current research areas, it does include some exemplary discussion of most research frontiers. Topics include objective Bayesian inference, shrinkage estimation and other decision based estimation, model selection and testing, nonparametric Bayes, the interface of Bayesian and frequentist inference, data mining and machine learning, methods for categorical and spatio-temporal data analysis and posterior simulation methods. Several major application areas are covered: computer models, Bayesian clinical trial design, epidemiology, phylogenetics, bioinformatics, climate modeling and applications in political science, finance and marketing. As a review of current research in Bayesian analysis the book presents a balance between theory and applications. The lack of a clear demarcation between theoretical and applied research is a reflection of the highly interdisciplinary and often applied nature of research in Bayesian statistics. The book is intended as an update for researchers in Bayesian statistics, including non-statisticians who make use of Bayesian inference to address substantive research questions in other fields. It would also be useful for graduate students and research scholars in statistics or biostatistics who wish to acquaint themselves with current research frontiers.