Bbdo Creates Great Ideas That Build Great Brands Better Than Anyone Else In The World
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Bbdo Creates Great Ideas That Build Great Brands Better Than Anyone Else In The World
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Author :
language : en
Publisher:
Release Date : 2000
Bbdo Creates Great Ideas That Build Great Brands Better Than Anyone Else In The World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
Promotional booklet for advertising firm, presenting illustrated examples of television commercials for various brands.
One Great Insight Is Worth A Thousand Good Ideas
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Author : Phil Dusenberry
language : en
Publisher: Penguin
Release Date : 2006-10-03
One Great Insight Is Worth A Thousand Good Ideas written by Phil Dusenberry and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-03 with Business & Economics categories.
"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
Boogarlists Directory Of Advertising Branding
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Author :
language : en
Publisher: BoogarLists
Release Date :
Boogarlists Directory Of Advertising Branding written by and has been published by BoogarLists this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Why Should Anyone Buy From You
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Author : Justin Basini
language : en
Publisher: Pearson UK
Release Date : 2012-10-12
Why Should Anyone Buy From You written by Justin Basini and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business – and help you improve it, offering achievable solutions as well as new frameworks, insights and approaches to marketing.
Then We Set His Hair On Fire
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Author : Phil Dusenberry
language : en
Publisher:
Release Date : 2005
Then We Set His Hair On Fire written by Phil Dusenberry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.
The Global Brand
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Author : Nigel Hollis
language : en
Publisher: St. Martin's Press
Release Date : 2008-09-30
The Global Brand written by Nigel Hollis and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-30 with Business & Economics categories.
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Gamechangers
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Author : Peter Fisk
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-27
Gamechangers written by Peter Fisk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-27 with Business & Economics categories.
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Global Marketing Management
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Author : Kiefer Lee
language : en
Publisher: Oxford University Press
Release Date : 2012-03-29
Global Marketing Management written by Kiefer Lee and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Boogarlists Directory Of Marketing Services
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Author :
language : en
Publisher: BoogarLists
Release Date :
Boogarlists Directory Of Marketing Services written by and has been published by BoogarLists this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Creativity
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Author : Robin Landa
language : en
Publisher: Routledge
Release Date : 2022-06-01
Strategic Creativity written by Robin Landa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Business & Economics categories.
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.