Becoming A Digital Marketer Gaining The Hard Soft Skills For A Tech Driven Marketing Career
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Becoming A Digital Marketer
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Author : Gil Gildner
language : en
Publisher:
Release Date : 2021-03-17
Becoming A Digital Marketer written by Gil Gildner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-17 with categories.
In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.
Becoming A Digital Marketer Gaining The Hard Soft Skills For A Tech Driven Marketing Career
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Author : Anya Gildner
language : en
Publisher: Baltika Press
Release Date : 2019-03-18
Becoming A Digital Marketer Gaining The Hard Soft Skills For A Tech Driven Marketing Career written by Anya Gildner and has been published by Baltika Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-18 with Business & Economics categories.
In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.
Digital Marketing For Small And Medium Sized Tourism And Hospitality Enterprises
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Author : Salih Kuşluvan
language : en
Publisher: Detay Yayıncılık
Release Date :
Digital Marketing For Small And Medium Sized Tourism And Hospitality Enterprises written by Salih Kuşluvan and has been published by Detay Yayıncılık this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The Art Of Digital Marketing
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Author : Ian Dodson
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-18
The Art Of Digital Marketing written by Ian Dodson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-18 with Business & Economics categories.
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Marketing Digital Sin Complicaciones
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Author : vivemejor.org
language : es
Publisher: vivemejor.org
Release Date : 2025-04-19
Marketing Digital Sin Complicaciones written by vivemejor.org and has been published by vivemejor.org this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-19 with Business & Economics categories.
¿Sientes que el marketing digital es un universo complejo y lleno de tecnicismos? ¿Quieres hacer crecer tu negocio o proyecto online pero no sabes por dónde empezar, especialmente para conectar con la vibrante audiencia hispana? ¡Este libro es tu mapa y tu brújula! "Marketing Digital Sin Complicaciones" elimina la confusión y te guía paso a paso, con lenguaje claro y ejemplos prácticos, para que domines las estrategias y herramientas que realmente funcionan. Olvídate de manuales densos y estrategias incomprensibles. Aquí descubrirás cómo: Entender los fundamentos clave del marketing digital sin necesidad de ser un experto tecnológico. Hacer que Google te encuentre: Desmitifica el SEO y aprende a atraer visitantes interesados de forma orgánica. Crear contenido que conecta: Domina el arte de atraer y fidelizar a tu audiencia con información de valor. Usar las Redes Sociales a tu favor: Construye una comunidad activa y potencia tu marca donde la gente pasa su tiempo. Aprovechar el poder del Email Marketing: Crea relaciones directas y efectivas con tus suscriptores. Navegar la Publicidad Online (PPC/Ads): Llega a más gente rápidamente sin desperdiciar tu presupuesto. Medir lo que importa: Entiende las métricas clave y calcula el Retorno de tu Inversión (ROI) para tomar mejores decisiones. ⭐ ENFOQUE ESPECIAL EN EL MERCADO HISPANO ⭐ Este libro va más allá de lo básico, ofreciéndote una sección dedicada a conectar auténticamente con la audiencia hispana en EE.UU. y Latinoamérica. Aprende a: Entender sus valores culturales (familia, comunidad, confianza). Adaptar tu comunicación más allá de la simple traducción. Comprender su comportamiento digital único (móvil, social). Evitar errores comunes y construir relaciones duraderas. Ideal para: Emprendedores y dueños de pequeños negocios (PyMEs). Freelancers y profesionales independientes. Creadores de contenido y bloggers. Cualquier persona que quiera descomplicar el marketing digital y obtener resultados reales. Incluye: Un glosario con los términos clave explicados de forma sencilla. Una lista de herramientas útiles (muchas gratuitas o de bajo costo) para empezar ya mismo (Google Analytics, Canva, Mailchimp y más). ¡No esperes más para impulsar tu presencia online! Tu viaje para conectar, crecer y triunfar en el mundo digital empieza AHORA. Añade "Marketing Digital Sin Complicaciones" a tu biblioteca hoy mismo.
Digital Marketing Strategy
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Author : Simon Kingsnorth
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-05-03
Digital Marketing Strategy written by Simon Kingsnorth and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Marketing 5 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2021-02-03
Marketing 5 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-03 with Business & Economics categories.
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Data Driven Marketing
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Author : Mark Jeffery
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-08
Data Driven Marketing written by Mark Jeffery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-08 with Business & Economics categories.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.