Behavioural Economics For Business
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Behavioural Economics For Business
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Author : Bri Williams
language : en
Publisher:
Release Date : 2018-10-15
Behavioural Economics For Business written by Bri Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with categories.
Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar. While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real world business issues. Behavioural Economics for Business is the answer.
Behavioural Economics For Business
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Author : Peter Burow
language : en
Publisher:
Release Date : 1969-04-15
Behavioural Economics For Business written by Peter Burow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969-04-15 with categories.
Behavioural Business
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Author : Janneke Blijlevens
language : en
Publisher: Springer Nature
Release Date : 2023-04-10
Behavioural Business written by Janneke Blijlevens and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-10 with Business & Economics categories.
This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy. This book uniquely positions behavioural business as different from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, financial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners. This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise.
Escalation In Decision Making
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Author : Helga Drummond
language : en
Publisher: CRC Press
Release Date : 2016-05-13
Escalation In Decision Making written by Helga Drummond and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with Business & Economics categories.
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. Persistence involves the risk of throwing good money (or resources) after bad, but owners may feel they have too much invested to quit now. Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds are clearly stacked against them, they re-invest and end up compounding their losses - a phenomenon known as escalation of commitment. The authors, Helga Drummond and Julia Hodgson, also introduce the concept of entrapment, a variation whereby decision-makers passively drift towards insolvency as the cost of changing direction becomes too high. So: · what drives escalation? · why do some owners quit whilst others persist until the bailiffs arrive? · what can we learn from owners' mistakes? · what makes newcomers believe they can succeed where others are conspicuously failing? These questions of behavioural economics are answered using a narrative that analyses decisions made by market traders facing economic extinction. Many highly successful entrepreneurs started their careers in markets - it was once an almost guaranteed route to prosperity - now market traders are struggling to survive. Although the market traders featured are small entrepreneurs, the ubiquitous phenomenon of escalation at the heart of these stories is widely relevant to practitioners such as project managers in large organizations and to those responsible for managing risk in many situations. Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making provides an accessible introduction to the application of theory against a background of growing interest in behavioural economics, now being researched and taught in univ
Behavioural Economics And Business Ethics
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Author : Philip Alexander Rajko
language : en
Publisher: Routledge
Release Date : 2013-03-01
Behavioural Economics And Business Ethics written by Philip Alexander Rajko and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
Economics and moral philosophy have in recent years been considered to be distinct and separate fields. However, behavioural economics has started to reconcile various aspects of morality and economics, which has offered new conceptual opportunities to advance economics ethics and business ethics. This book aims to advance economic ethics and business ethics by combining normative principles and empirical evidence grounded on the key motivational forces in economic decision making. It has three core objectives: to assess order ethics as a theory of both economic ethics and business ethics, using behavioural economics methods and evidence; to identify cardinal virtues for modern business ethics; to to set up valuable guidelines for the implementation of economic ethics and business ethics.
Behavioural Economics For Business
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Author : Bri Williams
language : en
Publisher: Blurb
Release Date : 2016-06-30
Behavioural Economics For Business written by Bri Williams and has been published by Blurb this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-30 with Business & Economics categories.
Business is about getting people to take action. So why can it be so hard? Whether you are seeking to influence customers, stakeholders, investors, suppliers or staff, Behavioural Economics for Business gives you answers on why people behave the way they do, and what to do about it. You'll learn: * How to apply Behavioural Economics to improve your business * How to overcome the three main barriers to action * Techniques to apply to everyday business issues like acquisition, retention, staff performance, innovation and website design. If you are curious about how decimals and dollar signs influence sales, why money isn't a great motivator, why job interviews are a waste of time and why you should ignore what customers tell you, Behavioural Economics for Business is for you.
Behavioural Economics And Business Ethics
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Author : Alexander Rajko
language : en
Publisher: Routledge Advances in Behaviou
Release Date : 2011
Behavioural Economics And Business Ethics written by Alexander Rajko and has been published by Routledge Advances in Behaviou this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Aims to advance economic and business ethics by combining normative principles and empirical evidence grounded on the key motivational forces in economic decision-making.
Behavioural Economics For Business
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Author : Peter Burow
language : en
Publisher: Neuropwer Group Pty Limited
Release Date : 2016-02-23
Behavioural Economics For Business written by Peter Burow and has been published by Neuropwer Group Pty Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-23 with Behavioral assessment categories.
Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioural economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organisation.
Misbehaving
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Author : Richard H. Thaler
language : en
Publisher: Penguin UK
Release Date : 2015-05-07
Misbehaving written by Richard H. Thaler and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-07 with Business & Economics categories.
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Behavioural Economics
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Author : Michelle Baddeley
language : en
Publisher: Oxford University Press
Release Date : 2017
Behavioural Economics written by Michelle Baddeley and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Economics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy