Besonderheiten Der F Hrung Von Internet Marken
DOWNLOAD
Download Besonderheiten Der F Hrung Von Internet Marken PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Besonderheiten Der F Hrung Von Internet Marken book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Besonderheiten Der F Hrung Von Internet Marken
DOWNLOAD
Author : Isabelle Fankhauser
language : de
Publisher:
Release Date : 2000
Besonderheiten Der F Hrung Von Internet Marken written by Isabelle Fankhauser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Markenf Hrung Im Internet
DOWNLOAD
Author : Michael Bongartz
language : de
Publisher: Springer-Verlag
Release Date : 2013-08-13
Markenf Hrung Im Internet written by Michael Bongartz and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Business & Economics categories.
Michael Bongartz entwickelt erstmals ein Modell der internetbezogenen Markenführung. Er identifiziert unterschiedliche in der Realität zu beobachtende Verhaltensmuster der Markenführung und deckt deren Einflussgrößen auf.
Handbuch Markenf Hrung
DOWNLOAD
Author : Manfred Bruhn
language : de
Publisher: Springer-Verlag
Release Date : 2013-11-11
Handbuch Markenf Hrung written by Manfred Bruhn and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Business & Economics categories.
Manfred Bruhn ist es mit dem "Handbuch Markenführung" gelungen, das gesamte Spektrum der Erkenntnisse und Standpunkte zur Markenführung und zum Markenartikel unter Berücksichtigung neuester Entwicklungen in einem Nachschlagewerk zu vereinen. Renommierte Fachexperten vermitteln einen systematischen und umfassenden Einblick in alle zentralen Teilgebiete des Markenmanagements. Anhand vielfältiger Unternehmensbeispiele erhält der Leser nützliche Anregungen für eine erfolgreiche Markenführung. Das "Handbuch Markenführung" - die 2. Auflage des "Handbuch Markenartikel" - erscheint mit völlig neuem Konzept. "Das Handbuch Markenführung ist eine exzellente Bestandsaufnahme des Phänomens Marke in seiner gesamten Bandbreite. Es besticht durch seine systematische Darstellungsweise und gibt Antworten auf die vielfältigen Fragestellungen der professionellen Markenführung. Für Entscheidungsträger im Marketing ist dieses umfassende Nachschlagewerk eine unverzichtbare Orientierungshilfe." Horst Prießnitz, Hauptgeschäftsführer des Markenverbandes
Future Telco
DOWNLOAD
Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Praxis Check Digitale Markenf Hrung Im Mittelstand
DOWNLOAD
Author : Oliver Errichiello
language : de
Publisher: Springer-Verlag
Release Date : 2018-06-06
Praxis Check Digitale Markenf Hrung Im Mittelstand written by Oliver Errichiello and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-06 with Business & Economics categories.
Oliver Errichiello und Arnd Zschiesche erklären in diesem essential das „Phänomen Marke“ zunächst grundlegend und zeitunabhängig, gerade um die gängigen, kurzfristigen digitalen Marketingmoden zu entkräften – denn „Überzeugen“ folgt im Netz den identischen Prinzipien wie am Marktstand. In einem zweiten Schritt unterstützen sie Markenverantwortliche dabei, die Faktoren zu operationalisieren, die eine Marke im Netz langfristig erfolgreich machen, und geben Schritt für Schritt einen praxisorientierten Positionierungsbauplan. Auf wissenschaftlicher Basis verdeutlichen die Autoren, dass starke Marken niemals Empfänger, sondern immer Sender sind – insbesondere dann, wenn die Welt um uns herum immer unübersichtlicher wird.
Media And Internet Management
DOWNLOAD
Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Internet Branding F R Offline Marken
DOWNLOAD
Author : Petra K”stinger
language : de
Publisher: Diplomica Verlag
Release Date : 2008-12
Internet Branding F R Offline Marken written by Petra K”stinger and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with Business & Economics categories.
Ehemals als hoffnungsvoller Kommunikationskanal angepriesen, hat sich das Internet dank einer rasanten Entwicklung innerhalb weniger Jahre l ngst als zentrale Infrastruktur diverser Informations- und Unterhaltsmedien etabliert. Infolge dieser Popularit tszunahme darf der Einfluss computervermittelter Kommunikation keineswegs als Erfolgsfaktor unternehmerischer Absatzpolitik untersch tzt werden - denn zweifelsohne gewinnt das Internet (nach wie vor) an Bedeutung f r das globale Wirtschaftsleben, so auch als strategisches Element zur Markenf hrung. Der Bereich des 'Internet-Branding' stellt die konzerneigene Markenpolitik gegenw rtig jedoch vor neue Herausforderungen: Online-Markenf hrung kann n mlich keineswegs schlicht als Erweiterung des Marketing-Instrumentariums durch das Internet angesehen werden. Vielmehr m ssen die klassischen Lehren der Offline-Kommunikation mit den neuen technologischen M glichkeiten verbunden und somit bestimmte Grundregeln der Online-Markenf hrung erf llt werden. Es gilt also zu verstehen, inwieweit die konventionellen Regeln der klassischen Markenf hrung f r Marken aus der realen Welt im Internet gelten und bis zu welchem Grad sie sich unter dem Einfluss des neuen Mediums wandeln m ssen, um auch in Zukunft erfolgreich agieren zu k nnen - vor allem in Bezug auf das wohl bedeutendste aller Online-Kommunikationsmittel: der Unternehmens-Website.
Food Marketing To Children And Youth
DOWNLOAD
Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2006-05-11
Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-11 with Medical categories.
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
The International Brand Valuation Manual
DOWNLOAD
Author : Gabriela Salinas
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-22
The International Brand Valuation Manual written by Gabriela Salinas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
Marken Im Internet
DOWNLOAD
Author : Klaus Backhaus
language : de
Publisher: Vahlen
Release Date : 2007
Marken Im Internet written by Klaus Backhaus and has been published by Vahlen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.