Best Buyer Book
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Best Buyer Book
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Author : Burl J. Johnson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-03-20
Best Buyer Book written by Burl J. Johnson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with categories.
Buying a new or used car should be fun, like getting a new skateboard or a new doll when you were a kid. But it's not. It's intimidating, long, stressful, and you drive away feeling that you spent too much, or have buyer's remorse and think you didn't get what you really wanted. Burl Johnson bought cars and felt the same way you do until, at the age of 35, he started selling cars, 40 a month, before managing salespeople in four dealerships in a successful 28 year career. He has personally trained and coached hundreds of salespeople, and desked tens of thousands of deals. You buy a car maybe one every two to four years. Professional salespeople do it for a living every day. The deck is stacked against you. With the information in this comprehensive book, everything is put out in the open, and what you find may shock you, and sometimes find it amusing. Expertly written and easy to understand, you are guaranteed to save hundreds, and more likely thousands, with no more effort than a few well placed words, and the necessary basic negotiation skills. He even discloses what a salesperson makes on your sale, and what they earn a year. I have never seen that in a car buying book before. And finally, he humanizes the process, so that you will walk in their shoes, and in the process, have more fun with your salesperson, and get them on your side as your advocate, instead of an adversary. It shouldn't be any other way. This is a must read.
The World S Best Buyer Persona System
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Author : Stormie Andrews
language : en
Publisher: Yokel Local Publications
Release Date : 2020-07-10
The World S Best Buyer Persona System written by Stormie Andrews and has been published by Yokel Local Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with categories.
This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona(R) System helps you discover how your customers think, and understanding how they think is truly magical! Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist.
Best Buyer Ever
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Author : Blue Ridge Art
language : en
Publisher:
Release Date : 2017-12-09
Best Buyer Ever written by Blue Ridge Art and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-09 with categories.
Perfect gift for the Buyer. This is a lined notebook (lined front and back). Simple and elegant. 108 pages, high quality cover and (6 x 9) inches in size.
Home Buying For Dummies
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Author : Eric Tyson
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-01
Home Buying For Dummies written by Eric Tyson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-01 with Business & Economics categories.
Now updated — America's #1 bestselling home-buying book! Want to buy a house, but concerned about the market? Have no fear — this trusted guide arms you with Eric Tyson and Ray Brown's time-tested advice and updated strategies for buying a home in current market conditions. You'll discover how to find the right property, make smart financial decisions, and understand the latest lending requirements and tax implications. New to this edition — new and expanded coverage to help homebuyers take advantage of low home prices, understand the subprime mortgage crisis, obtain a mortgage, and improve credit scores To buy or not to buy? — weigh the advantages of owning versus renting, get your finances in order, and know how much house you can safely afford Handle financing — understand your credit rating, navigate the different types of mortgages, and complete all paperwork Play the real estate game — find the right location and property, assemble an all-star real estate team, and make the most of the Internet's real estate resources Let's make a deal — negotiate with finesse, make successful offers, inspect and protect your new home, and cover all your bases in escrow "Invaluable information, especially for the first-time home buyer." —Fort Worth Star-Telegram "A reference you'll turn to time after time." —St. Petersburg Times Open the book and find: Reasons why home prices rise and fall Hands-on instruction for buying a home in up or down markets How to pay the price you want The best mortgage options A sample home-buying contract Pros and cons of comparable market analysis Tips for overcoming mortgage and appraisal problems How to cope with buyer's remorse The best real estate Web sites
How To Buy Your Home
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Author : Mindy Jensen
language : en
Publisher:
Release Date : 2020-10-15
How To Buy Your Home written by Mindy Jensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-15 with categories.
When Buyers Say No
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Author : Tom Hopkins
language : en
Publisher: Business Plus
Release Date : 2014-04-01
When Buyers Say No written by Tom Hopkins and has been published by Business Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-01 with Business & Economics categories.
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.
Buyer Personas
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Author : Adele Revella
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-24
Buyer Personas written by Adele Revella and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-24 with Business & Economics categories.
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
The Art Of Retail Buying
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Author : Marie-Louise Jacobsen
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-20
The Art Of Retail Buying written by Marie-Louise Jacobsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-20 with Business & Economics categories.
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximizing profit, which is achieved through anticipating customer needs and responding rapidly to immediate issues. It involves complex data analysis, liaison with the stores operation teams and balancing store stock levels. To succeed as a professional buyer, you will need strong analytical and numerical skills, an interest and understanding of consumer demands and strong commercial awareness. You also need to have an ability to understand and prioritize issues quickly and efficiently. Progression into the Merchandising function also involves the ability to manage change. The better equipped you are in your buying function the better you will be able to adapt to these changes. The best change of all is to graduate from a good buyer to an outstanding one! To handle the complexity of data and to enable you to contribute effectively in the critical role of a buyer, you need the right skill-sets and a right mind-set. Both of which can be learned in The Art of Retail Buying. This easy to read guide is written in a concise & pictorial style with colorful images that enables you to follow step-by-step each function of a buyer. The Art of Retail Buying will inspire you, motivate you and encourage you towards merchandising excellence!
The World S Best Buyer Persona System
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Author : Stormie Andrews
language : en
Publisher: Yokel Local Publications
Release Date : 2020-07-10
The World S Best Buyer Persona System written by Stormie Andrews and has been published by Yokel Local Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with categories.
This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona(R) System helps you discover how your customers think, and understanding how they think is truly magical! Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist.
The Buyer S Toolkit
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Author : Jonathan O'Brien
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-09-03
The Buyer S Toolkit written by Jonathan O'Brien and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-03 with Business & Economics categories.
In order to buy well it is important to understand a few basic principles and apply a series of tools and approaches in given situations. The Buyer's Toolkit distills all the best practice tools for professional buying and negotiating into a simple, jargon-free framework that can be picked up and applied by anyone who buys. The book seeks to transform how individuals view and practise buying so they know when to influence a situation and what to do to buy well. The Buyer's Toolkit has a simple chapter layout, contains graphics and models, and a simple flow of tools through the book with an overarching framework, that glues them together. Covering different buying scenarios, understanding and defining the requirements, choosing the right deal and supplier, negotiation, managing the contract and the suppliers, fixing problems and sustainable buying, this comprehensive guide will help you boost your advantage as a buyer.