Best Practices In Marketing And Their Impact On Quality Of Life
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Best Practices In Marketing And Their Impact On Quality Of Life
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Author : Helena Alves
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-04
Best Practices In Marketing And Their Impact On Quality Of Life written by Helena Alves and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-04 with Social Science categories.
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
Applied Social Marketing And Quality Of Life
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Author : M. Mercedes Galan-Ladero
language : en
Publisher: Springer Nature
Release Date : 2021-12-02
Applied Social Marketing And Quality Of Life written by M. Mercedes Galan-Ladero and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-02 with Social Science categories.
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Best Practices In Hospitality And Tourism Marketing And Management
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Author : Ana María Campón-Cerro
language : en
Publisher: Springer
Release Date : 2018-07-30
Best Practices In Hospitality And Tourism Marketing And Management written by Ana María Campón-Cerro and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-30 with Social Science categories.
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Social Innovation And Entrepreneurship In The Fourth Sector
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Author : María Isabel Sánchez-Hernández
language : en
Publisher: Springer Nature
Release Date : 2021-08-06
Social Innovation And Entrepreneurship In The Fourth Sector written by María Isabel Sánchez-Hernández and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-06 with Business & Economics categories.
“The fourth sector” consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines successful experiences around the world in entrepreneurship in the fourth sector in recent times. The chapters also reveal the pivotal role of the public sector collaboration with private entities in solving the problems of humanity.
Responsible Consumption And Sustainability
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Author : Enrique Carlos Bianchi
language : en
Publisher: Springer Nature
Release Date : 2023-07-11
Responsible Consumption And Sustainability written by Enrique Carlos Bianchi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-11 with Business & Economics categories.
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.
Sustainable Business Models
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Author : Adam Jabłoński
language : en
Publisher: MDPI
Release Date : 2019-01-25
Sustainable Business Models written by Adam Jabłoński and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-25 with Business categories.
This book is a printed edition of the Special Issue "Sustainable Business Models" that was published in Sustainability
Handbook Of Tourism And Quality Of Life Research Ii
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Author : Muzaffer Uysal
language : en
Publisher: Springer Nature
Release Date : 2023-09-23
Handbook Of Tourism And Quality Of Life Research Ii written by Muzaffer Uysal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-23 with Social Science categories.
The second volume of this handbook develops on and extends the discussion in the successful first volume, published in 2012. This is a timely addition to the literature, drawing on the momentum that quality of life (QOL) research in tourism has gained in the 21st century and on the boom in the tourism industry itself. It focuses on four areas of growth in QOL research in the recent past: (1) travelers/tourists, (2) host communities, (3) service providers, and (4) the role of technology. The handbook helps management of tourism firms and policy makers develop specific policies and programs to ensure the most positive impact of tourism on tourists, host communities, and service providers. The comprehensive coverage of topics in this handbook makes it a state-of-the-art reference. Academics interested in QOL research in travel and tourism, tourism practitioners interested in applying the science of QOL in the tourism industry, as well as policy makers involved in regulating the industry will view the handbook as indispensable source of recent research.
Marketing And The Quality Of Life
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Author : Fred D. Reynolds
language : en
Publisher:
Release Date : 1978
Marketing And The Quality Of Life written by Fred D. Reynolds and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Innovations In Social Marketing And Public Health Communication
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Author : Walter Wymer
language : en
Publisher: Springer
Release Date : 2015-10-06
Innovations In Social Marketing And Public Health Communication written by Walter Wymer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with Social Science categories.
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
The Future Of Museums
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Author : Gerald Bast
language : en
Publisher: Springer
Release Date : 2018-10-01
The Future Of Museums written by Gerald Bast and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Business & Economics categories.
This book explores―at the macro, meso and micro levels and in terms of qualitative as well as quantitative studies―the current and future role of museums for art and society. Given the dynamic developments in art and society, museums need to change in order to remain (and in some ways, regain) relevance. This relevance is in the sense of a power to influence. Additionally museums have challenges that arise in the production of art through the use of permanent and rapidly changing technologies. This book examines how museums deal with the increasing importance of performance art and social interactive art, artistic disciplines which refuse to use classical or digital artistic media in their artistic processes. The book also observes how museums are adapting in the digital age. It addresses such questions as, “How to keep museums in contact with recipients of art in a world in which the patterns of communication and perception have changed dramatically,” and also “Can the art museum, as a real place, be a counterpart in a virtualized and digitalized society or will museums need to virtualize and even globalize themselves virtually?” Chapters also cover topics such as the merits of digital technologies in museums and how visitors perceive these changes and innovations. When you go back to the etymological origin, the Mouseion of Alexandria, it was a place where – supported by the knowledge stored there – art and science were developed: a place of interdisciplinary research and networking, as you would call it today. The word from the Ancient Hellenic language for museum (ΜΟΥΣΕΙΟΝ) means the “house of the muses”: where the arts and sciences find their berth and cradle. With the “Wunderkammer,” the museum was re-invented as a place for amazing for purpose of representation of dynastic power, followed by the establishment of museums as a demonstration of bourgeois self-consciousness. In the twentieth century, the ideal of the museum as an institution for education received a strong boost, before the museum as a tourism infrastructure became more and more the institutional, economic and political role-model. This book is interested in discovering what is next for museums and how these developments will affect art and society. Each of the chapters are written by academics in the field, but also by curators and directors of major museums and art institutions.