Bestimmungsfaktoren Einer Erfolgreichen Zusammenarbeit Im Rahmen Von Ecr Projekten
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Bestimmungsfaktoren Einer Erfolgreichen Zusammenarbeit Im Rahmen Von Ecr Projekten
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Author : Michaela Zmudzinsui
language : de
Publisher:
Release Date : 2002
Bestimmungsfaktoren Einer Erfolgreichen Zusammenarbeit Im Rahmen Von Ecr Projekten written by Michaela Zmudzinsui and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Bestimmungsfaktoren Einer Erfolgreichen Zusammenarbeit Im Rahmen Von Ecr Projekten
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Author : Michaela Zmudzinski
language : de
Publisher: diplom.de
Release Date : 2002-06-04
Bestimmungsfaktoren Einer Erfolgreichen Zusammenarbeit Im Rahmen Von Ecr Projekten written by Michaela Zmudzinski and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-04 with Business & Economics categories.
Inhaltsangabe:Einleitung: Seit jeher ist die Beziehung von Handel und Herstellern durch Wettbewerb geprägt. Konzentrations- und Verdrängungsprozesse auf beiden Seiten sowie wachsende Erwartungen der Konsumenten haben ihren Teil dazu beigetragen, dass es zu einer Verschärfung sowohl des horizontalen als auch des vertikalen Wettbewerbs gekommen ist. Industrie und Handel haben in der Vergangenheit durch ihre wirtschaftsteilige Arbeitsweise jeweils nur das Rationalisierungspotential in der eigenen Wertschöpfungskette ausgeschöpft. Dadurch sind Suboptima entstanden und Einsparmöglichkeiten ungenutzt geblieben, woraus hohe Logistikkosten entlang der gesamten Lieferkette resultieren. Eine vollständige Optimierung des Wertschöpfungsprozesses durch eine Neuorientierung in der Zusammenarbeit zwischen Industrie und Handel, mit dem Ziel einer kooperativen statt konfrontativen Geschäftsbeziehung, könnte einen Ausweg aus dieser Situation und eine Möglichkeit zur Erschließung ungenutzter Potentiale bieten. Dabei muss der Kundenorientierung oberste Priorität eingeräumt werden. Seit Mitte der neunziger Jahre gewinnt in Deutschland der Ansatz des Efficient Consumer Response (ECR) an Bedeutung. Die bislang vorherrschende Konfrontation der beiden Parteien soll beim ECR durch gemeinschaftliche Aktivitäten und Kooperation ersetzt werden. Den Kern dieses Ansatzes bilden auf Synergien gerichtete Kooperationsstrategien und Managementtechniken zur Steigerung der Wettbewerbsfähigkeit aller an der Wertschöpfungskette beteiligten Industrie- und Handelsunternehmen. Im Blickpunkt steht im Gegensatz zu vielen bisherigen Ansätzen, die sich vor allem auf Kostenreduzierungsaspekte konzentrierten, die effiziente Reaktion auf die Kundennachfrage . ECR birgt umfangreiche Einsparpotentiale sowohl für die Hersteller- als auch für die Handelsseite, deren Ausschöpfung allerdings davon abhängt, inwiefern eine neue Qualität der Kooperation erreicht werden kann. Der Analyse der Bestimmungsfaktoren einer erfolgsversprechenden Kooperation kommt daher eine wesentliche Bedeutung zu. Im Rahmen dieser Diplomarbeit soll der Versuch unternommen werden, die Faktoren, die für den Erfolg einer Hersteller-Händler-Kooperation verantwortlich sind, zu ermitteln. Dabei wird zwischen der operativen Dimension in Form der vier ECR-Basisstrategien, der strategischen Dimension, bei der die Aspekte der Kostenreduzierung und der Wachstumsforcierung untersucht werden, und der organisatorischen Dimension, [...]
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Strategic Supply Chain Design
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Author : Werner Delfmann
language : en
Publisher: Kölner Wissenschaftsverlag
Release Date : 2007
Strategic Supply Chain Design written by Werner Delfmann and has been published by Kölner Wissenschaftsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Introduction To Business Organization
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Author : Samuel Edwin Sparling
language : en
Publisher:
Release Date : 1906
Introduction To Business Organization written by Samuel Edwin Sparling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1906 with Business categories.
Macroeconomics And New Macroeconomics
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Author : Bernhard Felderer
language : en
Publisher: Springer Science & Business Media
Release Date : 1992-08-21
Macroeconomics And New Macroeconomics written by Bernhard Felderer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-21 with Business & Economics categories.
This book gives a comprehensive account of traditional and more recent developments in macroeconomic theory. It is written primarily for students at the intermediate level. The book differs from the customary expositions in that the authors do not discuss topic by topic but orthodoxy by orthodoxy. Thus, the main approaches, like Classical theory, Keynesian theory, theory of portfolio selection, Monetarism, Rational Expectations theory, and Neokeynesian "disequilibrium" theory are presented in historical order. Each of these approaches is substantiated and criticized in a self-contained chapter, and the authors have taken great pains to bring out the relations and differences between them. A mathematical appendix reviews those mathematical facts which are especially important for macroeconomic models and serves to make the text easy to read.
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Top 100 In European Transport And Logistics Services
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Author : Peter Klaus
language : en
Publisher:
Release Date : 2007
Top 100 In European Transport And Logistics Services written by Peter Klaus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Text Mining
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Author : Gholamreza Nakhaeizadeh
language : en
Publisher: Physica
Release Date : 2003-03-18
Text Mining written by Gholamreza Nakhaeizadeh and has been published by Physica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-18 with Computers categories.
Text Mining – Theoretical Aspects and Applications presents contributions from researchers from different disciplines. Each of them is studying the problem of mining text according to his scientific background: artificial intelligence, computational linguistics, document analysis, machine learning, information retrieval, pattern recognition. Their common goal is to analyse huge text collections in real world applications in order to support knowledge-intensive processes.
Business Marketing
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Author : F. Robert Dwyer
language : en
Publisher:
Release Date : 2002
Business Marketing written by F. Robert Dwyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business planning categories.
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.