Betsy Ann Plank
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Betsy Ann Plank
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Author : Karla K. Gower
language : en
Publisher: University of Missouri Press
Release Date : 2022-05-25
Betsy Ann Plank written by Karla K. Gower and has been published by University of Missouri Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-25 with Biography & Autobiography categories.
In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corporations had plummeted in the aftermath of Watergate. Nevertheless, Plank, in her fearless style, took up the challenge head-on. From the start and throughout the span of her sixty-three-year career in public relations, she managed to overcome the very real barriers she faced due to gender-based discrimination in what was a male-dominated industry. As a PR practitioner, Plank served as executive vice president of Daniel J. Edelman, Inc., director of PR planning at AT&T, and assistant vice president of external affairs at Illinois Bell. Beyond her service in the professional realm, Plank grew her legacy by taking the time to mentor countless PR professionals, educators, and students. She saw this dissemination of knowledge as her greatest gift to the field of public relations. In this highly readable biography, Karla Gower explores Plank’s personal life and career, tracing her evolution from a low-level job in advertising through her contributions to the rise of the rapidly changing PR industry in the 1960s and the evolution of her personal devotion to the enhancement of public relations education.
Public Relations Quarterly
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Author :
language : en
Publisher:
Release Date : 1976
Public Relations Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Public relations categories.
Military Media Review
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Author :
language : en
Publisher:
Release Date : 1985
Military Media Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Journalism, Military categories.
Encyclopedia Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications
Release Date : 2013-08-20
Encyclopedia Of Public Relations written by Robert L. Heath and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-20 with Business & Economics categories.
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
The Sage Handbook Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2010-07-29
The Sage Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
Today S Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2006
Today S Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Public Relations
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Author : Carolyn Mae Kim
language : en
Publisher: Routledge
Release Date : 2019-02-18
Public Relations written by Carolyn Mae Kim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-18 with Language Arts & Disciplines categories.
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
The Routledge Companion To Public Relations
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Author : Donnalyn Pompper
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-01
The Routledge Companion To Public Relations written by Donnalyn Pompper and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Business & Economics categories.
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
The Future Of Excellence In Public Relations And Communication Management
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Author : Elizabeth L. Toth
language : en
Publisher: Routledge
Release Date : 2009-03-04
The Future Of Excellence In Public Relations And Communication Management written by Elizabeth L. Toth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Business & Economics categories.
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
A Geography Of Public Relations Trends
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Author : E. Denig
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11
A Geography Of Public Relations Trends written by E. Denig and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Language Arts & Disciplines categories.
Selected Proceedings of the Xth Public Relations World Congress `Between People and Power', Amsterdam, June 3-7, 1985.