Between Marx And Coca Cola
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Between Marx And Coca Cola
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Author : Axel Schildt
language : en
Publisher: Berghahn Books
Release Date : 2006
Between Marx And Coca Cola written by Axel Schildt and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies.
Between Marx And Coca Cola
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Author : Axel Schildt
language : en
Publisher:
Release Date : 2006
Between Marx And Coca Cola written by Axel Schildt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Popular culture categories.
Metromarxism
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Author : Andrew Merrifield
language : en
Publisher: Routledge
Release Date : 2013-04-15
Metromarxism written by Andrew Merrifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Social Science categories.
"Metromarxism" discusses Marxism's relationship with the city from the 1850s to the present by way of biographical chapters on figures from the Marxist tradition, including Marx, Walter Benjamin, Guy Debord, and David Harvey. Each chapter combines interesting biographical anecdotes with an accessible analysis of each individual's contribution to an always-transforming Marxist theory of the city. He suggests that the interplay between the city as center of economic and social life and its potential for progressive change generated a major corpus of work. That work has been key in advancing progressive political and social transformations.
Europeans Are Lovin It Coca Cola Mcdonald S And Responses To American Global Businesses In Italy And France 1886 2015
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Author : Giulia Crisanti
language : en
Publisher: BRILL
Release Date : 2023-09-25
Europeans Are Lovin It Coca Cola Mcdonald S And Responses To American Global Businesses In Italy And France 1886 2015 written by Giulia Crisanti and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-25 with Social Science categories.
From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
Coca Cola Socialism
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Author : Radina Vučetić
language : en
Publisher: Central European University Press
Release Date : 2023-03-31
Coca Cola Socialism written by Radina Vučetić and has been published by Central European University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-31 with History categories.
This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia's openness and an exaggerated depiction of its authoritarianism.
The Oxford Handbook Of The History Of Youth Culture
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Author : James Alan Marten
language : en
Publisher: Oxford University Press
Release Date : 2023
The Oxford Handbook Of The History Of Youth Culture written by James Alan Marten and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Education categories.
The Oxford Handbook of the History of Youth Culture features broadly contextualized historical case studies of youth cultures from around the world and over the past several centuries. Chapters focus on a wide range of issues and themes including youth agency, gender, self-expression, and the tension between community control and youthful independence.
The German Student Movement And The Literary Imagination
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Author : Susanne Rinner
language : en
Publisher: Berghahn Books
Release Date : 2013-02-01
The German Student Movement And The Literary Imagination written by Susanne Rinner and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Literary Criticism categories.
Through a close reading of novels by Ulrike Kolb, Irmtraud Morgner, Emine Sevgi Özdamar, Bernhard Schlink, Peter Schneider, and Uwe Timm, this book traces the cultural memory of the 1960s student movement in German fiction, revealing layers of remembering and forgetting that go beyond conventional boundaries of time and space. These novels engage this contestation by constructing a palimpsest of memories that reshape readers’ understanding of the 1960s with respect to the end of the Cold War, the legacy of the Third Reich, and the Holocaust. Topographically, these novels refute assertions that East Germans were isolated from the political upheaval that took place in the late 1960s and 1970s. Through their aesthetic appropriations and subversions, these multicultural contributions challenge conventional understandings of German identity and at the same time lay down claims of belonging within a German society that is more openly diverse than ever before.
The Sixties
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Author : Arthur Marwick
language : en
Publisher: A&C Black
Release Date : 2011-09-28
The Sixties written by Arthur Marwick and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-28 with History categories.
If the World Wars defined the first half of the twentieth century, the sixties defined the second half, acting as the pivot on which modern times have turned. From popular music to individual liberties, the tastes and convictions of the Western world are indelibly stamped with the impact of this tumultuous decade. Framing the sixties as a period stretching from 1958 to 1974, Arthur Marwick argues that this long decade ushered in nothing less than a cultural revolution – one that raged most clearly in the United States, Britain, France, and Italy. Marwick recaptures the events and movements that shaped life as we know it: the rise of a youth subculture across the West; the sit-ins and marches of the civil rights movement; Britain's surprising rise to leadership in fashion and music; the emerging storm over Vietnam; the Paris student uprising of 1968; the growing force of feminism, and much more. For some, it was a golden age of liberation and political progress; for others, an era in which depravity was celebrated, and the secure moral and social framework subverted. The sixties was no short-term era of ecstasy and excess. On the contrary, the decade set the cultural and social agenda for the rest of the century, and left deep divisions still felt today.
West Germany And The Global Sixties
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Author : Timothy Scott Brown
language : en
Publisher: Cambridge University Press
Release Date : 2013-10-10
West Germany And The Global Sixties written by Timothy Scott Brown and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-10 with History categories.
The anti-authoritarian revolt of the 1960s and 1970s was a watershed in the history of the Federal Republic of Germany. The rebellion of the so-called '68ers' - against cultural conformity and the ideological imperatives of the Cold War, against the American war in Vietnam, and in favor of a more open accounting for the crimes of the Nazi era - helped to inspire a dialogue on democratization with profound effects on German society. Timothy Scott Brown examines the unique synthesis of globalizing influences on West Germany to reveal how the presence of Third World students, imported pop culture from America and England, and the influence of new political doctrines worldwide all helped to precipitate the revolt. The book explains how the events in West Germany grew out of a new interplay of radical politics and popular culture, even as they drew on principles of direct-democracy, self-organization and self-determination, all still highly relevant in the present day.
Christ To Coke
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Author : Martin Kemp
language : en
Publisher: Oxford University Press, USA
Release Date : 2012
Christ To Coke written by Martin Kemp and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Art categories.
The author looks at how an image becomes iconic through eleven universally recognized images, both historical and contemporary. He examines the images such as Christ's face, the cross, the heart-shape (as in "I heart New York"), and the famous photograph of the napalmed girl in Vietnam. Other modern icons come from politics, such as the American flag, from business, led by the Coca-Cola bottle, and from science, the double helix of DNA and Einstein's equation E=mc2.