Beyond Ballyhoo
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Beyond Ballyhoo
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Author : Mark Thomas McGee
language : en
Publisher: McFarland
Release Date : 2001-03-15
Beyond Ballyhoo written by Mark Thomas McGee and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-15 with Performing Arts categories.
William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to get the screams rolling." This book is about flamboyant promotion, the con artist side of the movie world--everything the ballyhoo boys did to separate the customer from the price of a movie ticket--Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography.
Beyond Ballyhoo
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Author : Jim Tripp
language : en
Publisher: Treasure Type T
Release Date : 2021-02-26
Beyond Ballyhoo written by Jim Tripp and has been published by Treasure Type T this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-26 with categories.
Eight speculative fiction authors share their tales of Carnivals. These stories explore the real world phenomena of the 1920s with horror, supernatural, and fantasy twists. What did the Miami Hurricane '26 really blow in? What if it wasn't really an elephant that rampaged through Portland in May of '22? Find out these and many more alternative explanations to the strange goings on America between recovering from the 1918 influenza pandemic and just before the stock market crash of 1929. Authors include Corry L. Lee, Ed Heiland, Aigner Loren Wilson, R. Z. Held, Shawna Hansen, Aaron C. Smith, Amanda Dier, Emily Sorensen, and Edmund Schluessel.
Beyond The Screen
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Author : Sarah Atkinson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-04-17
Beyond The Screen written by Sarah Atkinson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-17 with Social Science categories.
Runner-up for the British Association of Film, Television and Screen Studies Best Book Prize 2015 Beyond the Screen presents an expanded conceptualization of cinema which encompasses the myriad ways film can be experienced in a digitally networked society where the auditorium is now just one location amongst many in which audiences can encounter and engage with films. The book includes considerations of mobile, web, social media and live cinema through numerous examples and case studies of recent and near-future developments. Through analyses of narrative, text, process, apparatus and audience this book traces the metamorphosis of an emerging cinema and maps the new spaces of spectatorship which are currently challenging what it means to be cinematic in a digitally networked era.
Beyond 3d Tv
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Author : Tony Sperry
language : en
Publisher: Lulu.com
Release Date :
Beyond 3d Tv written by Tony Sperry and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Battle For The Bs
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Author : Blair Davis
language : en
Publisher: Rutgers University Press
Release Date : 2012-04-06
The Battle For The Bs written by Blair Davis and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-06 with Performing Arts categories.
The emergence of the double-bill in the 1930s created a divide between A-pictures and B-pictures as theaters typically screened packages featuring one of each. With the former considered more prestigious because of their larger budgets and more popular actors, the lower-budgeted Bs served largely as a support mechanism to A-films of the major studios—most of which also owned the theater chains in which movies were shown. When a 1948 U.S. Supreme Court antitrust ruling severed ownership of theaters from the studios, the B-movie soon became a different entity in the wake of profound changes to the corporate organization and production methods of the major Hollywood studios. In The Battle for the Bs, Blair Davis analyzes how B-films were produced, distributed, and exhibited in the 1950s and demonstrates the possibilities that existed for low-budget filmmaking at a time when many in Hollywood had abandoned the Bs. Made by newly formed independent companies, 1950s B-movies took advantage of changing demographic patterns to fashion innovative marketing approaches. They established such genre cycles as science fiction and teen-oriented films (think Destination Moon and I Was a Teenage Werewolf) well before the major studios and also contributed to the emergence of the movement now known as underground cinema. Although frequently proving to be multimillion-dollar box-office draws by the end of the decade, the Bs existed in opposition to the cinematic mainstream in the 1950s and created a legacy that was passed on to independent filmmakers in the decades to come.
Beyond The Golden Door
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Author : J. Novick
language : en
Publisher: Springer
Release Date : 2008-05-12
Beyond The Golden Door written by J. Novick and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-12 with Performing Arts categories.
Beyond the Golden Door is the first book devoted to showing how Jewish playwrights of the twentieth century have dramatized the Jewish encounter with America. Questions dealt within this study include - How do you balance old world heritage with new world opportunity? What does it mean to be a Jew - or to be an American, for that matter?
3 D Revolution
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Author : Ray Zone
language : en
Publisher: University Press of Kentucky
Release Date : 2012-07-06
3 D Revolution written by Ray Zone and has been published by University Press of Kentucky this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Performing Arts categories.
Stereoscopic cinema began in the early 19th century and exploded in the 1950s in Hollywood. Its status as an enduring genre was confirmed in 2009 by the success of 3-D movie 'Avatar'.
Marketing The Retro Revolution
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2001-08-21
Marketing The Retro Revolution written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Business & Economics categories.
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Selling Science Fiction Cinema
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Author : J. P. Telotte
language : en
Publisher: University of Texas Press
Release Date : 2023-07-18
Selling Science Fiction Cinema written by J. P. Telotte and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Performing Arts categories.
How science fiction films in the 1950s were marketed and helped create the broader genre itself. For Hollywood, the golden age of science fiction was also an age of anxiety. Amid rising competition, fluid audience habits, and increasing government regulation, studios of the 1950s struggled to make and sell the kinds of films that once were surefire winners. These conditions, the leading media scholar J. P. Telotte argues, catalyzed the incredible rise of science fiction. Though science fiction films had existed since the earliest days of cinema, the SF genre as a whole continued to resist easy definition through the 1950s. In grappling with this developing genre, the industry began to consider new marketing approaches that viewed films as fluid texts and audiences as ever-changing. Drawing on trade reports, film reviews, pressbooks, trailers, and other archival materials, Selling Science Fiction Cinema reconstructs studio efforts to market a promising new genre and, in the process, shows how salesmanship influenced what that genre would become. Telotte uses such films as The Thing from Another World, Forbidden Planet, and The Blob, as well as the influx of Japanese monster movies, to explore the shifting ways in which the industry reframed the SF genre to market to no-longer static audience expectations. Science fiction transformed the way Hollywood does business, just as Hollywood transformed the meaning of science fiction.
American Independent Cinema
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Author : Yannis Tzioumakis
language : en
Publisher: Edinburgh University Press
Release Date : 2018-03-07
American Independent Cinema written by Yannis Tzioumakis and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-07 with Performing Arts categories.
A comparative analysis of key Islamic ity platforms and their debates