Beyond Digital A Brand Approach For More Relevance
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Beyond Digital A Brand Approach For More Relevance
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Author : Kai Platschke
language : en
Publisher: Haufe-Lexware
Release Date : 2017-09-12
Beyond Digital A Brand Approach For More Relevance written by Kai Platschke and has been published by Haufe-Lexware this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-12 with Business & Economics categories.
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: A look back at the last 15 to 20 years of marketing The post-digital era The Relevance Methodology: framework and how-to Cases: including Dove, Red Bull, Coca-Cola Online working aids: Exercises for implementing the Relevance Methodology Templates Cases
Beyond Digital
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Author : Paul Leinwand
language : en
Publisher: Harvard Business Press
Release Date : 2022-01-04
Beyond Digital written by Paul Leinwand and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Business & Economics categories.
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Marketing
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Author : Dave Chaffey
language : en
Publisher: Pearson UK
Release Date : 2019-02-05
Digital Marketing written by Dave Chaffey and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Multidisciplinary International Conference On Innovations In Education Science Technology Iciest 2023
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Author : Prof. (Dr.) B.K Sarkar
language : en
Publisher: GEH PRESS
Release Date : 2023-12-15
Multidisciplinary International Conference On Innovations In Education Science Technology Iciest 2023 written by Prof. (Dr.) B.K Sarkar and has been published by GEH PRESS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-15 with Art categories.
The central motive of the International Conference is to throw up a number of new ideas and solutions to address the present-day challenges in the fields of 1: Science, Technology, Engineering and Mathematics. 2: Economics / Accounts. 3: Architecture and Design, Business, Divinity, Education, Engineering, Environmental Studies and Forestry, Family and Consumer Science, Health Sciences ,Human Physical Performance and Recreation, Journalism, Media Studies and Communication ,Law ,Library and Museum Studies ,Military Sciences ,Public Administration ,Social Work ,Transportation, Fine arts, Agricultural education, Management ,Social sciences , Physics, Chemistry, Business and commerce. 4: Health oriented education, Medical, Pharmacy, Dentel, Ayurveda, and Yoga. 5: English, Regional Language(s), Maths, Science, Social Sciences, Physical Education Computer Basics, Arts (Drawing) 6: History, Languages and linguistics, Literature, Performing arts, Philosophy, Religion and Religious studies, Visual arts. 7: Anthropology, Archaeology, Area Studies, Cultural and Ethnic Studies, Economics Gender and Sexuality Studies, Geography, Political Science, Psychology, Sociology. 8: Chemistry, Earth Sciences, Life Sciences, Physics, Space Sciences. 9: Computer Sciences, Logic, Mathematics, Statistics, Systems Science. The scope of the conference is broad and covers many aspects of international research prospective. This conference aims to provide a scholarly platform for participants to publish their research in reputed International Journals. The authors have incredible opportunity to present/5- Minute Video their research virtually and present findings worldwide that will not only help them gain the necessary exposure that they need to make their research work known in global scientific circles but also open the door to incredible opportunities for collaboration and conducting further research.
The Sage Handbook Of Promotional Culture And Society
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Author : Lee Edwards
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-12-28
The Sage Handbook Of Promotional Culture And Society written by Lee Edwards and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-28 with Business & Economics categories.
A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today’s promotional industries.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-14
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.
Digital Transformation For Business Sustainability And Growth In Emerging Markets
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Author : Sumesh Dadwal
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-02-21
Digital Transformation For Business Sustainability And Growth In Emerging Markets written by Sumesh Dadwal and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-21 with Business & Economics categories.
Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the rich context of emerging markets, which present unique challenges for digital transformation, including cultural differences, limited access to technology, and regulatory hurdles in emerging markets.
Data Privacy And Competition Law In The Age Of Big Data
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Author : Samson Y. Esayas
language : en
Publisher: Oxford University Press
Release Date : 2024-07-09
Data Privacy And Competition Law In The Age Of Big Data written by Samson Y. Esayas and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-09 with Law categories.
The monetization of personal data has become an increasingly common business practice, igniting global debate on the interface between data privacy law and competition law. Data Privacy and Competition Law in the Age of Big Data provides a comprehensive, novel, and interdisciplinary analysis of this nexus. Drawing insights from emergent properties and complexity science, the book exposes the commonalities and conflicts between how data privacy law and competition law address challenges resulting from the commercialization of personal data. Samson Y. Esayas begins by identifying key shifts in big data: the growing trend of processing personal data for diverse purposes, the aggregation of data across various operations, and the shift from offering stand-alone products and services to ecosystems of several, with personal data central in connecting the different markets. These shifts engender a complex economic landscape, marked by multiple actors, a web of interactions, and non-linear, emergent outcomes. Despite this complexity, the prevailing approach to data privacy law and competition law emphasises isolated units of analysis-whether a relevant market or a distinct processing operation. This approach overlooks system-wide (emergent) risks borne of cumulative processing operations and cross-market practices. Additionally, a mindset focused on either data privacy law or competition law overlooks the increasing intersection between the two regimes, missing opportunities for synergy. In light of these challenges, Esayas's volume calls for recalibrating data privacy law and competition law for a complex economy, emphasizing a holistic, systems-level perspective that addresses emergent harms and a polycentric strategy that leverages the strengths of each legal regime.
Poultry Farming Tips
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Author : Aiden Feynman
language : en
Publisher: Publifye AS
Release Date : 2025-01-30
Poultry Farming Tips written by Aiden Feynman and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-30 with Technology & Engineering categories.
""Poultry Farming Tips"" offers a comprehensive roadmap for building and managing successful poultry operations in today's demanding agricultural landscape. This practical guide uniquely integrates three critical aspects: sustainable infrastructure development, operational efficiency, and market optimization, making it an invaluable resource for both newcomers and experienced farmers looking to modernize their operations. The book progresses logically through three main sections, beginning with fundamental infrastructure and setup considerations, including facility design and environmental control systems. It then advances to operational management, covering essential topics like feed optimization and disease prevention, before culminating in crucial business aspects such as market analysis and distribution strategies. Throughout these sections, the guide seamlessly blends traditional farming wisdom with modern technological innovations, supported by real-world case studies and data from agricultural research institutions. What sets this guide apart is its practical approach to implementing sustainable farming practices while maintaining profitability. Drawing from extensive research and industry experience, it addresses current challenges in poultry farming, including the integration of automation, data analytics, and renewable energy solutions. The book's clear, instructional style makes complex concepts accessible without oversimplification, offering actionable steps and implementation guides that cater to operations of various scales, from small family farms to larger commercial enterprises.