Beyond Multi Channel Marketing
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Beyond Multi Channel Marketing
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Author : Maria Palazzo
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-06-17
Beyond Multi Channel Marketing written by Maria Palazzo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Business & Economics categories.
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Marketing In The 21st Century And Beyond
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Author : Bruce D. Keillor
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-11-12
Marketing In The 21st Century And Beyond written by Bruce D. Keillor and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Changing The Channel
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Author : Michael Masterson
language : en
Publisher: John Wiley & Sons
Release Date : 2008-12-03
Changing The Channel written by Michael Masterson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-03 with Business & Economics categories.
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
Multi Channel Marketing Branding And Retail Design
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-05
Multi Channel Marketing Branding And Retail Design written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Libey And Pickering On Rfm And Beyond
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Author : Donald R. Libey
language : en
Publisher:
Release Date : 2005-10
Libey And Pickering On Rfm And Beyond written by Donald R. Libey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10 with Consumer behavior categories.
Multichannel Marketing
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Author : Akin Arikan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
Multichannel Marketing written by Akin Arikan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Computers categories.
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Getting Multi Channel Distribution Right
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Author : Kusum L. Ailawadi
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-14
Getting Multi Channel Distribution Right written by Kusum L. Ailawadi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Managing Marketing Mix And Communications In A Digital Era
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Author : Ashish Kumar
language : en
Publisher:
Release Date : 2012
Managing Marketing Mix And Communications In A Digital Era written by Ashish Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Fueled by technological advancement firms' marketing mix strategies with respect to price, promotion, product, and place (4Ps) have been redefined and restructured several times. For example, firms' existing communication methods such as newspaper, radio, catalog, and television are now being supplemented with emerging and technology driven media such as email, mobile communication, e-catalogs, and social media. Furthermore, such advances not only enable firms to expand their modes of distribution beyond their traditional outlets to include multiple channels (e. g. brick and mortars stores, online stores, catalogs) but also to sell multiple product categories across these different channels. In such a multi-communication, multichannel environment consumers could well exhibit differential responses to various marketing and communication elements because of their intrinsic preferences, behavioral, and consumption pattern across multiple categories. This dissertation consists of three essays that investigate firms' marketing mix strategies with respect to price, promotion, product, and place. In this technology driven marketing environment characterized by adoption of multiple communication and multiple channels, we offer a technique that allows firms to better allocate their marketing resources. The first essay seeks to study the interplay and effectiveness of different communication media adopted by the firms, including traditional as well as emerging media in a multichannel multi-category environment that affect consumers' purchase incidence and quantity decisions. Here, we investigate the dynamic effects of traditional and emerging communication media and the interplay among them. This study helps understand how emerging media (such as email, educational programs, e-catalogs) augment traditional media (such as television, newspaper, radio) and marketing mix variables (e. g., price and promotion). In the second essay we study three critical consumer decisions in a multichannel environment: namely channel choice, inter-purchase time, and quantity decision. We account for the effects of multiple communication media, marketing mix elements, and consumer intrinsic variables that could affect these decisions. The combination of scanner panel data with consumers' multiple media usage and their intrinsic behaviors collected through surveys lend greater insight into these decisions - critical in better managing customer relationship and developing strategies for effective allocation of promotional dollars. The third essay seeks to understand the role of digital and online communications in influencing consumer perceptions, attitudes and shopping behavior in a multichannel environment. Specifically, we consider issues pertaining to email marketing and analyze their effectiveness using an integrated framework that encompasses other traditional marketing and communication variables.
Automating Salesforce Marketing Cloud
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Author : Greg Gifford
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-04-18
Automating Salesforce Marketing Cloud written by Greg Gifford and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-18 with Computers categories.
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book DescriptionSalesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.
The Online Millionaire
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Author : Amy Joyner
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-03
The Online Millionaire written by Amy Joyner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
This book will show you how to become the next huge online success story "Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. In The Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces. "You'll learn the ins and outs of selling on eBay, Amazon.com, Yahoo!, Overstock.com, and other auction marketplaces. You'll also read about how to use search engines and comparison-shopping sites to attract customers and drive sales. Plus, you'll find out how to go about building your own professional e-commerce store, along with proven ways to make money promoting other companies on your site. "While it is still the 800-pound gorilla of e-commerce, as you'll realize by the timeyou reach the final pages of this book, online entrepreneurs now have many other options to reach buyers beyond eBay. I'll show you exactly how to launch your own multi-channel online marketing empire, regardless of the types of products you sell. You'll discover how each online channel works, what it costs to sell there, how to get started, and what products sell best. "So, let's get started on this journey to creating a thriving online business that can put your company front and center on all of the world's top e-commerce sites." --From the Introduction
