Multi Channel Marketing Branding And Retail Design
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Multi Channel Marketing Branding And Retail Design
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-05
Multi Channel Marketing Branding And Retail Design written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Retail And Channel Marketing
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Author : Sandro Castaldo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-01-01
Retail And Channel Marketing written by Sandro Castaldo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
ÔUndoubtedly a must-read for anyone interested in channel and retail marketing. Finally, the first book which integrates Ð in a comprehensive set of managerial tools Ð the channel and the retail perspectives. This book is a unique compendium for managers and business students intending to develop high-end skills on delivering successful marketing distribution.Õ Ð Fabrizio Zerbini, ESCP Europe This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributorsÕ and the manufacturersÕ perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing. Key features: ¥ Managerial examples through short practical cases ¥ Theoretical insights in boxes for further investigation ¥ Main research evidences highlighted in a chapter summary ¥ Questions that can be used to promote discussion or set as an assignment ¥ Specified learning objectives ¥ Detailed glossary This detailed text is ideal for courses introducing the channel and retail marketing domain to graduate marketing and management programmes.
The Value Of Design In Retail And Branding
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Author : Katelijn Quartier
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10
The Value Of Design In Retail And Branding written by Katelijn Quartier and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Multi Channel Strategies For Retail Financial Services
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Author : Patrick Dahmen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Multi Channel Strategies For Retail Financial Services written by Patrick Dahmen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
Multichannel Retailing
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Author : Huan Liu
language : en
Publisher: Foundations and Trends (R) in Marketing
Release Date : 2018-12-19
Multichannel Retailing written by Huan Liu and has been published by Foundations and Trends (R) in Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-19 with categories.
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Marketing Channel Strategy
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Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2019-07-11
Marketing Channel Strategy written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-11 with Business & Economics categories.
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Multi Channel Retailing
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Author : Lynda Gamans Poloian
language : en
Publisher: Fairchild Books
Release Date : 2009-06-08
Multi Channel Retailing written by Lynda Gamans Poloian and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-08 with Design categories.
This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
Fashion Management
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Author : Rosemary Varley
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-30
Fashion Management written by Rosemary Varley and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-30 with Business & Economics categories.
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
The Garment Economy
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Author : Michelle Brandstrup
language : en
Publisher: Springer Nature
Release Date : 2023-07-29
The Garment Economy written by Michelle Brandstrup and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-29 with Business & Economics categories.
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
The Value Of Design In Retail And Branding
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Author : Katelijn Quartier
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10
The Value Of Design In Retail And Branding written by Katelijn Quartier and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.